Optimizely

FEBRUARY 14, 2019

When a customer visits your online store, they’re on a mission. A mission to browse, a mission to explore, a mission to kill time. Even if it’s not always the mission you want them to be on (“hurry up and buy already!”), you can be sure they’re visiting your site with some kind of intent. While we’ve talked at length about getting to know who your customers are based on everything from data to surveys , your product category can also give you a concrete idea from the outset.

Jewelry 186

Jewelry Sporting Goods B2C Electronics 186

Payoneer

FEBRUARY 11, 2019

Diversification is an excellent way for eSellers to minimize their exposure to risk due to marketplace fluctuations. Since interests shifts throughout the year between products, having a limited product assortment can be a risky strategy since a slight market change could negatively impact your operation. That is why eCommerce businesses should use the start of the new year to evaluate new items and add new products to their current offering.

eCommerce 22

eCommerce eCommerce Platforms Home Furnishings Payment Services 22

Sailthru

FEBRUARY 14, 2019

Many retailers and ecommerce brands still follow a campaign-centric marketing messaging strategy. RevZilla used to be one of them with batch-and-blast making up 80% of the motorcycle gear retailer’s email marketing mix. However, that changed last year. RevZilla realized that while triggered messages only comprised 20% of their email program, they produced 84% more revenue per thousand users.

Marketing 60

Marketing Multichannel Shopping Carts Download 60

Forrester eCommerce

FEBRUARY 11, 2019

What does the term “Digital Transformation” mean to you? Is it about digital customer experiences? Digital operations? Transforming business models? Leveraging software ecosystems? Is it a floor wax? A dessert topping? “Digital Transformation” as a term loses meaning when it involves everything under the sun. Over the past few years, we’ve seen companies label anything and everything as “Digital Transformation”.

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Technology Customer Experience Operations Customer 398

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

FEBRUARY 14, 2019

Walmart describes itself as the largest multi-channel retailer and provides sellers with an opportunity to get their products in front…

Multi-channel 333

Multi-channel Channel Retail eCommerce 333

Groove

FEBRUARY 15, 2019

What is Headless Commerce? Headless Commerce allows you to present a backend product catalog without the design constraints of a traditional eCommerce platform. With this approach, you can take full control over the aesthetics and presentation of your products. In this scenario, developers decouple the front-end (or "head") template or theme from back-end data.

BigCommerce 262

BigCommerce eCommerce Platforms B2B Presentation 262

Forrester eCommerce

FEBRUARY 12, 2019

Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality. Unsurprisingly, I saw plenty of examples of the type my original post complained about: visually stunning but almost entirely useless for anything other than showing off. Then there […].

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Other Customer 391

My Wife Quit Her Job

FEBRUARY 12, 2019

If you are looking to import Alibaba wholesale products from Asia, then this post will teach you how to use Alibaba the right way so you don’t get ripped off. But before you begin searching for Chinese suppliers, you need to be prepared. As a result, I highly recommend that you first… Know What You Want To Sell – Alibaba is not a good place to randomly brainstorm potential niches.

Recommendation 253

Recommendation 253

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. However, there are some tried and true things to do to get your store moving in the right direction. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. What was successful in the past that is still working for you?

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

BigCommerce

FEBRUARY 12, 2019

The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on…

B2B 269

B2B eCommerce Platforms eCommerce 269

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

FEBRUARY 12, 2019

Finovate Europe is back in full swing, so we wanted to share our impressions of day one. Here are Benjamin’s thoughts: And some further reflections by Aurélie and myself.

Financial Services 375

Financial Services 375

Optimizely

FEBRUARY 12, 2019

When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. After all, we were reviewing one of the pillars of American culture, shopDisney. The magic! The fireworks! The iconic stories and characters! Our expectations were high, but could shopDisney live up to the hype?

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Marketing Social Media Channel Recommendation 210

My Wife Quit Her Job

FEBRUARY 10, 2019

One of the best ways to grow your wealth is to start an online business. And the easiest way to get started in ecommerce is to resell existing products. Basically, you buy products at wholesale prices and then turn around and sell them for profit. There are no product development costs, no costs of manufacturing and most domestic wholesalers have minimum purchase requirements that are less than $300.

eCommerce 185

eCommerce 185

RTP blog

FEBRUARY 15, 2019

By Zach Morrison, Elite SEM Long gone are the days of pay-per-click ads living only on Google and other search engines. The battle for your ad spend has come to Amazon, too. Up to 27% of Google Ad spend in the past year was for Google Shopping Ads, according to a study by Marin Software. But many businesses have already set aside 21.5% of their advertising budgets for Amazon’s new advertising product.

SEO 150

SEO Marketing Other Customer 150

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

FEBRUARY 14, 2019

Truth is, in most of the reports we write about on how to prepare your company for the future, two major recommendations always come out: Get your C-level leaders on board and cultivate a culture that can transform your business. The first is crucial yet obvious and I’ve grown tired of writing it. The second, […].

Recommendation 374

Recommendation 374

Optimizely

FEBRUARY 13, 2019

How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain your brand for years to come. That’s exactly what Griffin Thall has done. He’s the Co-founder and CEO of Pura Vida Bracelets , which offers colorful and handmade layered bracelets and other jewelry.

Marketing 170

Marketing Jewelry Supplies Travel 170

My Wife Quit Her Job

FEBRUARY 13, 2019

Today, I’m really happy to have Tim Schmoyer on the show. Tim is someone who came highly recommended to me by Colin Jones who will be a future guest on this podcast. He is a veteran when it comes to audience growth on YouTube. And he specializes in helping YouTube creators spread their message to reach people online. His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch.

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Channel Books Recommendation eCommerce 164

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. As many as 72% of Zulily orders are placed from mobile devices, giving more credibility to the idea that online retailers should primarily cater to these devices.

Mobile 150

Mobile eCommerce Retail Shopping Carts 150

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

FEBRUARY 14, 2019

Employee experience (EX) is top of mind for today’s companies. As we detailed in our report “Why EX? Why Now?” investments in EX yield both tangible and intangible business results such as reduced recruiting costs, lower attrition, higher employee work performance, and increased discretionary effort. The question still remains, though: What elements should businesses focus […].

Technology 366

Technology 366

Ecommerce Platforms

FEBRUARY 12, 2019

If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across SEMrush. As you trawl through their website, it'll make you wonder which (if any) of the SEMrush pricing plans are for you? If this is a question you need answers to, you're in the right place. We're going to break everything down for you here in the article.

Social Media 178

Social Media SEO PPC Payment Services 178

Store Growers

FEBRUARY 13, 2019

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. Because when you’re dealing with product feeds, the theory doesn’t always equal practice. But like the product feed, getting past any initial hurdles can really pay-off.

Shipping Costs 156

Shipping Costs Merchant Services Shipping Comparison Shopping 156

RTP blog

FEBRUARY 11, 2019

By Mitch Doust, Cover Genius It’s no secret that consumer power is on the rise. With instant access to information, today’s shopper has become smarter, better prepared for purchases and more informed than ever before. A hyper-personalized experience is no longer seen as a benefit, but an expectation. Many have adopted a “quick-to-ditch” mindset, meaning that if they aren’t immediately satisfied with what’s presented, they’ll quickly lose interest and move on.

eCommerce 150

eCommerce Consumer Payment Services eCommerce Platforms 150

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

FEBRUARY 11, 2019

After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. It was a great pleasure for me to host about 150 leaders in a unique venue, the Parc des Princes (PSG’s football stadium!!), for a networking event to discuss CX trends and best […].

Customer Experience 364

Customer Experience Customer Events B2C 364

Bootstrapping Ecommerce

FEBRUARY 12, 2019

In this article, we give you the lowdown on everything you need to know about SEO to properly optimize your online store for search engines in 2019. The post How to Optimize Your Online Store for Search Engines in 2019 appeared first on Bootstrapping Ecommerce.

SEO 159

SEO Article eCommerce 159

Inflow Insights

FEBRUARY 12, 2019

Typically, when eCommerce marketing teams strategize about improving Google rankings and growing SEO traffic, a lot of the conversation inevitably focuses on link building. Link building is important, but, we’ve found from helping hundreds of eCommerce sites with their SEO, that for many sites with good domain authority and a solid foundation of existing backlinks, there are other tactics that can often move the needle better or faster than link building.

SEO 151

SEO eCommerce Reference Improvements 151

SellBrite

FEBRUARY 15, 2019

Fulfillment is one of the most important areas of your ecommerce business because it dictates your customers’ experience once they’ve clicked the “Purchase” button. While you might be able to manage fulfillment by yourself at first, the task may become challenging to manage as your business grows. With more orders to ship out and more product to store, you may be in need of another solution.

Fulfillment 143

Fulfillment Shipping Costs Other eCommerce 143

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

FEBRUARY 13, 2019

Extra, extra! Read all about it! TOPO declares that“86% of account-based organizations report improved close rates and 80% say it is driving increased customer lifetime value!” TribalVision channels the ITSMA when it reports, “Companies that implement ABM strategies typically see 171% increase in annual contract value!” Really? Wow.

Channel 359

Channel Improvements Customer 359

Ecommerce Platforms

FEBRUARY 14, 2019

Have you heard of Salesforce Commerce Cloud ? If you have, you might be considering whether this software is the right fit for your business. If you can relate, never fear, because you're in the right place. We're going to break down everything you need to know, right here in this review- Let's get cracking! What's Salesforce Commerce Cloud? In short, this program is a cloud-based commerce platform.

eCommerce 131

eCommerce Payment Services Shipping Costs B2C 131

GetElastic

FEBRUARY 11, 2019

In this article, senior architect Matt Bishop reviews the benefits and difficulties with a microservice architecture. While avoiding the “anti-patterns” and horror stories that are prevalent while sticking to the architecture qualities themselves. Quick recap on considering microservices. In the first installment of the microservices series it laid out the definition of microservices from their qualities – loosely coupled, service-oriented and bounded contexts.

Vend 130

Vend Article Technology Definition 130

ecomdash

FEBRUARY 11, 2019

The craft and handmade items community has grown from a relatively small niche to a full-grown online industry in the past several years. While this community has an estimated worth of $43 billion in the US, there are still only a handful of well-known online marketplaces selling handmade items. Below is a list of ten places to market and sell your handmade items online.

Arts 122

Arts Subscription Jewelry Supplies 122

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer