How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?
RTP blog
FEBRUARY 13, 2019
The RTP editors discuss the steps retailers will need take to become truly mobile-optimized. Adam Blair, Editor: When Zulily revealed that it had changed its logo to be more mobile-friendly, my reaction was “Well, duh,” followed by “Why aren’t more retailers and brands doing the same thing?”
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