BigCommerce

JANUARY 11, 2018

Paying your taxes isn’t what any entrepreneur dreams of when starting a business. You don’t think about the spreadsheets and the constant state updates. You don’t think about how to charge sales tax, when, where, why and on which products. That’s because taxes are just the cost of doing business. Sadly, doing them incorrectly (and definitely not doing them at all) can cost you your business.

Merchant Services 419

Merchant Services BigCommerce Shipping Costs Definition 419

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment.

Customer 334

Customer B2C Customer Data Improvements 334

RTP blog

JANUARY 10, 2018

The National Retail Federation (NRF) Big Show is less than a week away, and as usual the conference will draw in the biggest names from retail and technology to showcase top trends. More than 35,000 attendees are expected, including representatives from as many as 18,000 retailers. The RTP editors share their advice and tips on how to get the most value from time spent at the NRF Big Show.

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Events Travel Retail Information 150

Inflow Insights

JANUARY 8, 2018

Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings.

SEO 166

SEO eCommerce X-cart Shopping Carts 166

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

JANUARY 11, 2018

So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Small business in the U.S. are fortunate to have plenty of possible deductions to save money where they can. Note that in order to use any of these deductions, you will need to prove the fees and cost.

Shipping Costs 413

Shipping Costs Payment Services Travel Document 413

Optimizely

JANUARY 9, 2018

This is a guest blog post from Justuno , the conversion optimization platform. . Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Now it’s on to the new year where we can take what we’ve learned and build on it for an even more lucrative year! The new year is a blank canvas and with every blank canvas, it’s difficult to know where to start.

Customer Retention 207

Customer Retention Customer Marketing Shipping Costs 207

Ecommerce Platforms

JANUARY 10, 2018

As Facebook seems to make changes to its algorithms on a daily basis, it can be tough to keep up with what you can do on your Facebook page and what you can't. In my opinion, the best plan is to stick to relevant, fun content that's not going to constantly spam people with stuff they don't want. The easiest way to measure this is by seeing how many likes, comments, and shares you get for each post.

eCommerce 146

eCommerce Subscription Customer Article 146

BigCommerce

JANUARY 11, 2018

Sales tax is a fact of life for most retailers, whether you sell online, at a brick and mortar store or all of the above. Sales tax for Amazon FBA sellers is a bit more complex than it is for most other retailers. This guide is for Amazon FBA sellers who want the scoop on collecting and filing sales tax. We’ll explain: What sales tax is & why Amazon FBA sellers charge it.

Clothing 390

Clothing Payment Services Fulfillment Shopping Carts 390

My Wife Quit Her Job

JANUARY 8, 2018

My wife just closed the books on 2017 and I’m happy to report that our online store had another record year. That being said, it’s also been a hectic year filled with lots of traveling, injuries and family activities. If you’ve been following my recent posts and podcasts, you are probably aware that I’ve been thinking a lot lately about how to increase happiness, manage stress and balance my business and family life.

Travel 125

Travel Books Management 125

Canonicalized

JANUARY 8, 2018

People often ask why they should use any other tool than Google Analytics? Don’t we have all the data we need there? It’s true, Google Analytics stores a lot of data. But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth. It’s is a […]. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized.

Customer 147

Customer Other 147

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Ecommerce Platforms

JANUARY 10, 2018

If there was ever a task that most ecommerce professionals don't think about before launching a store , it's copywriting. Small, medium-sized, and large business owners realize that they have to wear multiple hats, from accountant to marketing pro , but copywriter? Sounds a bit tedious, especially if you have dozens of pages on your website paired with hundreds of products.

eCommerce 143

eCommerce SEO Blog Article 143

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. In fact, according to a recent Baymard Institute Mobile Ecommerce Usability study, most of us use on-site search when on mobile (and over other mobile search experiences).

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

My Wife Quit Her Job

JANUARY 8, 2018

My wife just closed the books for 2017 so today I’m going to breakdown the numbers this past year for my ecommerce store Bumblebee Linens. It’s been quite a tumultuous year with all the traveling, the injuries and our kids activities but we still made it out with another double digit growth year. Listen to the episode to learn how we grew our business in 2017!

eCommerce 122

eCommerce Travel Books Marketing 122

SellBrite

JANUARY 9, 2018

Selling a lot of products at low prices is a proven profitable strategy. If you have any doubts, just look at America’s favorite discount store Walmart. They’re earning $486 billion in 2017 fiscal year revenue. But Walmart is actually doing something really hard. Earning profits on low price items requires planning. To ensure earnings, a merchant has to selectively choose their inventory: goods with low costs and high demand to ensure high turnover.

Merchant Services 146

Merchant Services Social Media Channel Management 146

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Ecommerce Platforms

JANUARY 8, 2018

Similar to the jewelry or bottled water businesses, furniture stores have little secrets kept hidden from you in their drawers. Have you ever wondered what those could be? Well, there's a good chance they're buying furniture for a few hundred dollars and selling it for several thousand. It might anger you a bit as a consumer when you see markups like this, but it brings up a wonderful business opportunity.

Payment Services 137

Payment Services Shipping Costs Shopify eCommerce Platforms 137

BigCommerce

JANUARY 11, 2018

Let’s start with the basics of ecommerce taxes. Ecommerce tax refers to the sales tax associated with an online sale. Sales tax is a small percentage of a sale tacked on to that sale by an online retailer. Sales tax is a “consumption tax,” meaning that consumers only pay sales tax on taxable that items they buy at retail. 45 U.S. states and Washington D.C. all have a sales tax.

Definition 348

Definition Shopping Carts BigCommerce Shipping 348

Klaviyo

JANUARY 9, 2018

Have you ever fallen in love with a brand and couldn’t help but tell your friends about it whenever the opportunity presented itself? We call that brand advocacy and that’s what every ecommerce store should be working towards. According to Branderati , brand advocates are 2X more likely to tell people about their purchases than non-advocates. Creating a brand that your customers’ rave about takes time and planning — part of that preparation needs to be put into your email marketing.

Customer Retention 141

Customer Retention Social Media Recommendation Customer 141

SellBrite

JANUARY 8, 2018

There are tons of ecommerce business models, but many involve buying products from a wholesaler or other retailer and reselling those items at a higher price, then rinse and repeat. If you buy your inventory from vendors, chances are you’ll be charged sales tax unless you hold a valid “resale certificate” (sometimes called a “reseller’s permit.”). Resale certificates prove to your vendor that you are buying their products to sell rather than to use yourself, and so your purchase isn’t subject to

Presentation 146

Presentation Information Reference Article 146

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%.

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B2B Multi-channel B2C Customer Experience 141

BigCommerce

JANUARY 11, 2018

Every business is unique and so is its tax situation. This not only leaves a lot of room for different tax strategies across all businesses, but it also means most business owners are unsure about where to start. What is certain is that there are two things every business can do to succeed when it comes to taxes: Be on time. Be organized. Once you’ve embraced these two mentalities, there are actionable steps you can take to avoid penalties and fees, as well as alleviate yourself from spending to

Shipping Costs 299

Shipping Costs Document Payments Small Business Retail 299

A Better Lemonade Stand

JANUARY 8, 2018

This SEMrush review breaks down each of SEMrush’s tools to show you how SEMrush can help you grow your business, optimize your website & more! The post SEMrush Review: How We Increased Organic Search Traffic by 532% appeared first on A Better Lemonade Stand.

Marketing 134

Marketing 134

Klaviyo

JANUARY 11, 2018

Great marketing is successful because it treats users as individuals— real living, breathing people— not just as email addresses. Great email marketing strategies succeed for the same reason. For our latest email strategy teardown , I’ve focused on two super successful ecommerce fashion & apparel businesses. While fashion & apparel is a huge space, I looked to narrow down the playing field and focus on a subset of the industry, which brought me to shoes.

Apparel 104

Apparel Fashion Marketing eCommerce 104

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Bootstrapping Ecommerce

JANUARY 9, 2018

Are your product descriptions converting or can they use some help? Here are the top 4 ways you can improve your ecommerce product descriptions in 2018. The post The Top 4 Ways to Improve Your Ecommerce Product Descriptions in 2018 appeared first on Bootstrapping Ecommerce.

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Improvements eCommerce Conversion Optimization Operations 103

BigCommerce

JANUARY 6, 2018

NGCodec, a company that specializes in developing algorithms, silicon logic and FPGA implementations for cloud video processing, this week announced the availability of their potentially transformative cloud-based encoding technologies via the Amazon AWS Marketplace. The company’s RealityCodec acts as a low-delay H.265/HEVC encoder, which allows much of the processing load of VR video streams to be shifted into the cloud.

Technology 152

Technology Mobile 152

Salsify

JANUARY 8, 2018

Creating an effective digital content strategy is a mixture of digital elements. The rapid evolution of digital has meant that your e-commerce content strategy must work harder to help your product stand out from the rest of the market.

eCommerce 102

eCommerce Marketing 102

TradeGecko

JANUARY 7, 2018

It’s the new year and mobile optimization for eCommerce is so 2017. If you haven’t done it already, what are you waiting for ? Looking forward, what can we expect for eCommerce merchants and buyers? 2018 is shaping up to be an exciting and innovative year for the eCommerce space! We’ve put together five trends you’ll want to watch.

eCommerce 102

eCommerce Mobile 102

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Steve Dennis

JANUARY 9, 2018

2017 was one of the most transformative years for the retail industry that I can remember. 2018 is likely to be just as wild and woolly, albeit in somewhat different ways. Here’s my attempt to go beyond the obvious and go out on the limb just a bit. Physical retail isn’t dead. Boring retail is. A lot of stores closed in 2017. Often forgotten is that a lot opened as well.

eCommerce 102

eCommerce Retail Multi-channel Channel 102

ecomdash

JANUARY 10, 2018

To help you understand what is truth and what is fiction, we’ve put together a list of some common myths about inventory, and the facts that debunk them. Read more. The post 7 Common Myths About Inventory Management appeared first on ecomdash.

Management 93

Management Blog eCommerce 93

Retail Technology Review

JANUARY 9, 2018

Speed of service remains a key consideration in driving omnichannel conversions, as connected consumers expect immediacy across their shopping encounters, a new report by agile software development specialist, Black Pepper Software, reveals.

Omnichannel 87

Omnichannel Consumer 87

Sailthru

JANUARY 11, 2018

While everyone expected big growth online this holiday season, Mastercard SpendingPulse’s most recent report shows that results may have been even better than most people suspected. Meanwhile, Amazon Prime’s guaranteed two-day delivery fueled some relatively late-in-the season online spending. We’ll look into both these stories as well as news that branded shopping apps and the mobile internet showed equal conversion rates during 2017.

Mobile 84

Mobile eCommerce Internet Retail Download 84

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer