How Sailthru Helped National Review Go Beyond Batch-and-Blast and Increase Email CTR by 142%
Sailthru
OCTOBER 2, 2018
To keep from inundating disinterested subscribers with tons of email, the publisher also consolidated its two weekend newsletters based on historical engagement. However, the National Review ‘s NR Daily newsletter is now fully personalized and dynamic. The opt-out rate stabilized and steadily decreased.
Let's personalize your content