Sat.Dec 15, 2018 - Fri.Dec 21, 2018

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11 Excellent Holiday Emails from Sephora, American Eagle and Adidas

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From driving store traffic and online gift card purchases to creating a sense of urgency with rich media, each one of these brands did something special to catch our eye over the past few weeks. Of the dozen, 91.6% were in the top half, 75% made the top quintile and 50% cracked the top 10. Here are examples from our top 10.

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