Liveintent

JANUARY 21, 2020

Privacy regulations that address cookie use have emerged like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ). Third-party cookies don’t work in mobile apps, but the average person spends 2 hours and 57 minutes per day in apps, according to eMarketer.

Social Media 129

Social Media Channel Customer Data Mobile 129

Liveintent

JANUARY 24, 2020

As our industry moves deeper into a world where privacy regulations like the CCPA become more prevalent and cookies lose their prominence, it is more important than ever that you continue to invest in email as both a media channel and a foundational component of your first-party data strategy. .

Channel 114

Channel Customer Data Blog Operations 114

ROI Revolution

JANUARY 23, 2020

While privacy concerns understandably restrict the manual audience segmentation and targeting options available to advertisers, this data remains accessible to AI and machine learning algorithms.

Multi-channel 60

Multi-channel Electronics Events Download 60

PFS

JANUARY 23, 2020

With many new regulations facing US retailers in 2020, from the California Consumer Privacy Act (CCPA) to the United States-Mexico-Canada Agreement (USMCA) and the impact of Chinese tariffs, staying ahead can be the difference in hitting revenue goals. Currently, just 8% of US businesses are prepared for the impacts of the CCPA. (2)

Merchant Services 59

Merchant Services Retail Consumer Social Media 59

Advertisement

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Forrester eCommerce

JANUARY 24, 2020

In the US, cannabis is fully legal (medical and recreational) in 11 states and Washington, DC. For medical use, it is legal in 33 states. This is a flourishing industry, with one study conservatively estimating it will reach $30 billion by 2025. As dispensaries set up shop, they face many of the same risks as […].

POS 99

POS Management Retail Customer 99

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce