Forrester eCommerce
MARCH 7, 2024
The plea of the song “Don’t let me be misunderstood” is spot on for customer journeys: In the sixty years since the track was written, a variety of artists are still creating their own versions.
Retail TouchPoints
MARCH 7, 2024
If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Accomplishing this feat requires more than the familiar mantra of right product, right price, right location and right time: it requires an emotional connection via storytelling, nostalgia and a sense of brand history , according to Ryan Ha
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Practical eCommerce
MARCH 8, 2024
Why did an Amazon seller choose disposable dinnerware plates made from palm leaves? Three reasons. The post 3 Keys to Successful Products on Amazon appeared first on Practical Ecommerce.
ROI Revolution
MARCH 8, 2024
An important part of maintaining a YouTube channel is optimizing your videos. YouTube video SEO is key if you want your audience to be able to find, view, like, and comment on them. Read on for some of our top YouTube video SEO tips! 1. Optimize Your Video Titles YouTube video titles should contain at least five words, with the primary keyword near the start of the title.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Smile.io
MARCH 6, 2024
Operating an ecommerce business demands a balance between providing the best experience for customers while working behind the scenes to make that happen. Behind the scenes is where you navigate the complexities of growing the business, being strategic, and finding the best tools to support your business. As an ecommerce business, there is a range of different types of software, technologies, and apps you need to help run your business to its full potential.
RetailDive
MARCH 5, 2024
AI-powered chatbots are the top reason consumers abandon an online shopping experience, an Intellias survey found.
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Retail TouchPoints
MARCH 7, 2024
Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these. Is there a coastal grandfather option? Should I resign myself to the annals of the formerly presentable? In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it.
365 Retail
MARCH 5, 2024
In an age where digital storefronts are as prevalent as their brick-and-mortar counterparts, the strategic application of advanced technology has become the linchpin for achieving e-commerce supremacy. Leading the charge in this technological revolution is Cynergy BPO , a premier outsourcing advisory firm in the Philippines. The company is democratising the digital commerce landscape, enabling businesses of every scale to challenge and compete with retail giants on an equal footing.
Forrester eCommerce
MARCH 6, 2024
We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. The theme for our annual recommendations report this year centers around the importance of anticipating and leading change. In 2024, our recommendations fall into three major themes for security leaders: Changing tech.
Groove
MARCH 7, 2024
In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
MARCH 6, 2024
Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online. According to a report released in December by the National Retail Federation and Appriss Retail, for every $1 billion in sales, the average retailer incurs $145 mil
My Wife Quit Her Job
MARCH 8, 2024
Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In today’s episode, Toni and I discuss various ways to improve your productivity when it comes to content creation. BTW, Toni has 7 kids, a bunch of businesses and a puppy.
Forrester eCommerce
MARCH 7, 2024
Relationships matter. As a security leader, you need to be seen by customers, colleagues, C-level execs, and the cybersecurity community as helpful, trustworthy, fair, and with a good dose of empathy. Recently, I had the honor of speaking with the latest cybersecurity cohort at a local program for underprivileged, underserved students.
Groove
MARCH 6, 2024
While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. Deciding between Klaviyo vs HubSpot will depend on your business goals and needs. The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
MARCH 5, 2024
The Body Shop Canada has filed a Notice of Intention (NOI) to file for protection under the country’s Bankruptcy and Insolvency Act, following a similar filing by the retailer’s UK arm last month. The Body Shop Canada has ceased online sales, and while its stores remain open, the company plans to close 33 of its 105 locations across the country in the near term.
My Wife Quit Her Job
MARCH 4, 2024
Selling textbooks on Amazon can be highly profitable, as Amazon is the biggest bookseller in the world. If buying new textbooks from publishers or distributors is beyond your budget, you can also sell used textbooks on the platform. Selling used is an excellent way to get started in ecommerce with low upfront costs and you can run this side hustle from home while working full time.
Forrester eCommerce
MARCH 7, 2024
All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives.
Groove
MARCH 4, 2024
The world of retail is fast-paced, and web design is the cornerstone of customer engagement. The magic of effective website design has the power to do more than just appeal to the eye. Websites crafted strategically can act as a conduit to enhance a user’s experience. The result is that you’ll boost engagement simultaneously alongside conversion rates.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
MARCH 8, 2024
Off-price retailer Burlington Stores beat expectations for Q4 2023 (the 14 weeks ended Feb. 3, 2024), with total sales increasing 10% and comparable store sales growing 2% year over year. The quarter closed out a steady year for the chain, with comp store sales up 4% in fiscal 2023, although on an earnings call discussing the results CEO Michael O’Sullivan expressed disappointment that the company hadn’t performed better, identifying several opportunities for improvement in 2024.
My Wife Quit Her Job
MARCH 2, 2024
Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In today’s episode, we are going to cover challenges, and specifically, how to run a challenge that eventually leads to selling a paid product. What You’ll Learn Why challenges are so powerful How to run a challenge for your product How to increase your brand’s popularity Sponsors SellersSummit.com &#
Forrester eCommerce
MARCH 7, 2024
I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth.
Groove
MARCH 5, 2024
Are you trying to decide between ActiveCampaign vs Klaviyo? Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
MARCH 4, 2024
The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customer experience? A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a m
My Wife Quit Her Job
MARCH 4, 2024
If you’ve ever needed to contact an Amazon seller, you know it’s not always clear how to do it. Maybe you have questions about a product, issues with an order, or need further information. The problem is, finding how to contact a seller on Amazon can be confusing. In this post, I’ll show you exactly how to contact a seller on Amazon.
Forrester eCommerce
MARCH 7, 2024
The long-awaited SEC Climate-Related Disclosures ruling is finally here. The big theme of the rule is to enable investors to compare the environmental impact of publicly traded companies with not only what is reported but reporting frequency. It applies to publicly traded companies with business in the US.
Groove
MARCH 8, 2024
One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences. They also have some key differences that will help you decide which one is right for your eCommerce store.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
MARCH 8, 2024
Frasers Group is shutting down luxury ecommerce site Matchesfashion just three months after acquiring the business , saying in a statement that “continued funding requirements would be far in excess of amounts that the Group considers to be viable.” As a result, Matches has been put into administration, the UK equivalent of bankruptcy. Since rebranding from Sports Direct International to Frasers Group in 2019, the company has been steadily growing its slate of fashion and lifestyle brands, which
Fastr
MARCH 7, 2024
Last week, the retail industry’s top minds gathered in California for eTail Palm Springs 2024. Across the multiple days packed with presentations and panel discussions, insights were shared, strategies were uncovered, and actionable takeaways were highlighted. But there were a handful of common threads between speakers – key themes that attendees couldn’t ignore at the event and shouldn’t ignore as they lead their brands through 2024.
Forrester eCommerce
MARCH 6, 2024
How recently did your company leadership issue a directive implying that the sales team must change their behavior? Not long ago, if yours is like most revenue organizations.
Fabric
MARCH 7, 2024
“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. In retail, it’s not uncommon for companies to adopt the latest shiny tech to wow customers , yet what happens after a sale is arguably more impactful on long-term business success.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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