Salsify
DECEMBER 5, 2023
You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have put your products into their digital shopping carts.
Omnisend
DECEMBER 6, 2023
Reading Time: 7 minutes Most marketers believe their emails will avoid the spam folder as long as they have legitimate subscribers. This is not entirely accurate. Anyone can fall victim to spam traps, regardless of how legitimately they acquire their subscribers. As you’ll see shortly, there are multiple factors behind this, but it’s worth taking seriously: a DataProt study discovered that businesses lose $ 20.5 billion every year to spam emails.
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RetailDive
DECEMBER 4, 2023
Some of the biggest names in the industry slowly fade from headlines. While others keep grabbing them for various reasons.
Fabric
DECEMBER 6, 2023
Managing inventory (keeping track of what’s in stock) in real-time (instantly) is crucial for retailers to sell against their product assortment effectively. In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Today’s retailers, grappling with the complexities of distributed inventory networks and multifaceted sales channels, require a solution that is both effective and intuitiv
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Omnisend
DECEMBER 4, 2023
Reading Time: 7 minutes Email bounces can sabotage your marketing efforts and stain your business reputation. Maintaining a low bounce rate is key to achieving high email deliverability and keeping potential domain blacklisting at bay. In this article, we help you understand the root cause of email bounce and offer best practices to avoid such mishaps blocking your email marketing outcomes.
Algopix
DECEMBER 7, 2023
Amazon FBA bundles present an exceptional opportunity for sellers to increase their market presence and profitability. Bundling products strategically enhances value for customers and can lead to more consistent sales. This article delves into the intricacies of creating successful Amazon FBA bundles, offering practical tips to elevate your business.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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ESW
DECEMBER 4, 2023
Product drops are effective sales and marketing strategies for driving engagement and revenue. In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly.
Retail TouchPoints
DECEMBER 6, 2023
When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations rather than merely satisfying them is at the heart of the Disney approach — so much so that Disney created a dedicated handbook, Be Our Guest , to help guide other brands on their quest to perfect the art of customer service.
Salsify
DECEMBER 7, 2023
Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their decisions.
Forrester eCommerce
DECEMBER 7, 2023
The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023 is now live! When Odysseus left Ithaca and sailed to fight in the Trojan War, he had no idea how the gods would impact his journey – or that it would take him over 20 years to return home.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
DECEMBER 7, 2023
What Do I Need To Know About Etail West 2024? Are you in the eCommerce industry? If you’re a retailer, technology partner, or systems implementer looking for a place to showcase your products and network, then mark your calendars! Etail West 2024 is a four-day conference taking place in Palm Springs, California from February 26th through February 29th, 2024 - although the final day is reserved for retailers only.
Retail TouchPoints
DECEMBER 8, 2023
This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50% , according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents nearly 39% of total TV usage.
My Wife Quit Her Job
DECEMBER 4, 2023
Today, I’m thrilled to have Yoni Mazor back on the show. Yoni is the founder of Getida, and he’s helped thousands of ecommerce entrepreneurs get their money back from Amazon. Amazon fees are on the rise and today, we discuss simple and clever ways to save money on Amazon Get $400 in free reimbursements over at [link] What You’ll Learn 5 tips to save on Amazon fees The latest Amazon fee changes DIfferent programs you can join to lower your costs Other Resources And Books Join Ge
Forrester eCommerce
DECEMBER 8, 2023
According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Fastr
DECEMBER 8, 2023
The holiday season is a magical time for ecommerce businesses, marked by surges in online traffic and a flurry of festive purchases. As ecommerce leaders, navigating through this hectic period requires strategic planning, and one critical aspect often debated is the idea of running experiments on your ecommerce store during the holiday season. We recently polled our customers to gauge their sentiments on this matter, and the responses were as diverse as the array of holiday decorations adorning
Retail TouchPoints
DECEMBER 4, 2023
Build-A-Bear Entertainment , a division of Build-A-Bear Workshop , is bringing its latest feature film, Glisten and the Merry Mission , to digital platforms following its theatrical debut last month. The movie, which is inspired by the retailer’s Merry Mission plush collection, is now available for rent or purchase on the Build-A-Bear website and streaming platforms in North America, as well as via digital on-demand in Australia, New Zealand and the UK.
SheerID
DECEMBER 4, 2023
J.Crew, L.L. Bean, and M·A·C Cosmetics are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR — December 5, 2023 — SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, […] The post More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID appea
Forrester eCommerce
DECEMBER 8, 2023
Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this environment, B2B events represent an underutilized yet invaluable source of audience data.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
FastSpring
DECEMBER 8, 2023
Looking to be truly hands-on with the technology and tools needed to boost your career in the music industry? If so, join FastSpring at NAMM 2024 on Jan. 25–28, at the Anaheim Convention Center at booth 8200! We’d love to talk with you in person! The NAMM (National Association of Music Merchants) Foundation celebrates and promotes the intrinsic value of music education.
Retail TouchPoints
DECEMBER 8, 2023
Current Levi Strauss & Co. President Michelle Gass will succeed CEO Chip Bergh when he retires next year, the company’s board of directors has announced. Gass will formally take the reins on Jan. 29, 2024, a few months prior to Bergh’s departure, which is scheduled for April 26, 2024. Bergh has been elected as Executive Vice Chair of the Levi’s board until his retirement date, after which he will transition to the role of senior advisor until the end of the company’s 2024 fiscal year.
Wiser
DECEMBER 4, 2023
For brand manufacturers, retail monitoring is a critical aspect of maintaining and enhancing market presence. It offers detailed insights into product performance, customer preferences, and the effectiveness of sales strategies across different platforms. Monitoring these multiple aspects allows manufacturers to modify and optimize their strategies in real-time, improving product visibility and customer relationships.
Forrester eCommerce
DECEMBER 4, 2023
As a big fan of basketball, I couldn’t help but compare the CIO’s role to that of a point guard. In the game of basketball, the point guard plays a critical role in orchestrating plays, facilitating collaboration, and adapting to the constantly changing game conditions.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
FastSpring
DECEMBER 8, 2023
Ready to jump start the new year learning about the latest and greatest in the global games industry? If so, join FastSpring at Pocket Gamer Connects London 2024 on Jan. 22-23! We’d love to talk with you in person! Pocket Gamer Connects is the leading international conference series for the global games industry. It brings together delegates from across the entire ecosystem with all the key formats covered, from mobile, PC and console to XR, AI, and blockchain technology.
Retail TouchPoints
DECEMBER 6, 2023
At-home gym brand Tonal is launching a trade-in deal targeting Lululemon customers stuck with Mirror technology that’s no longer being supported by the retailer. Lululemon announced it would discontinue sales of its Studio Mirror product when it teamed up with Peloton in September 2023. Beginning Dec. 18, 2023, qualifying customers can receive $250 off their purchase of a Certified Refurbished Tonal Trainer, a free one-year membership (valued at $719 ) and complimentary removal of Mirror devices
RetailDive
DECEMBER 4, 2023
The group said it didn’t realize an outside assessment of organized retail crime had used an old NRF estimate of total inventory loss, including loss unrelated to theft.
Forrester eCommerce
DECEMBER 8, 2023
Broadcom Will Divest VMware’s EUC And Carbon Black Businesses In the latest installment of the Broadcom VMware acquisition saga, Broadcom CEO Hock Tan announced on Broadcom’s Q4 2023 earnings call last night that the semiconductor giant will be divesting two VMware business units: end-user computing (EUC) and Carbon Black.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
FastSpring
DECEMBER 7, 2023
“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Each company brings different combinations of technology, teams, customer bases, and more to the negotiating table — any one of which could be a huge motivato
Retail TouchPoints
DECEMBER 7, 2023
Coldwater Creek has completed its purchase of Soft Surroundings , a women’s clothing and accessories retailer that filed for bankruptcy protection in September 2023. The newly combined retailer has selected the Chief Returns Officer solution from Newmine , which has a predictive analytics functionality that will help the retailer quickly analyze and take corrective actions on why customers return merchandise. “Returns are a major focus for our brands,” said David Walde, CEO at Coldwater Cr
RetailDive
DECEMBER 6, 2023
The retailer, which once boasted some 3,500 stores, has slowly whittled down its footprint. But recent openings likely don’t signal a turnaround.
Forrester eCommerce
DECEMBER 8, 2023
I hate waste. Whether it’s throwing away uneaten food, or discarding unnecessary packaging, I do everything I can to minimize it. Wasting time and effort is also highly frustrating (though perhaps less harmful for the environment). So I found my stress levels rising when I was preparing data snapshots from Forrester’s new Portfolio Marketing Survey.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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