RTP blog

JULY 6, 2018

By RJ Horsley, SpotOn The holiday season is almost here! Don’t check the date or the weather — it’s still summer. But it’s definitely not too early to start planning marketing and loyalty promotions for Thanksgiving, Christmas, New Year’s and everything in between. This will give you an edge when it comes to competing with “big box” stores. Plus, when you take the time to plan emails and content now, you won’t have to start from scratch during your busiest time of year.

Merchant Services 150

Merchant Services Payment Services Marketing Small Business Retail 150

Optimizely

JULY 3, 2018

There’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection. As massive marketplaces like Amazon and eBay continue to dominate the ecommerce industry in the United States, there’s been a backlash of smaller, niche online stores trying to provide something completely different. They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche.

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Customer eCommerce Marketing Recommendation 170

My Wife Quit Her Job

JULY 3, 2018

If you want to grow your ecommerce store, then increasing your average order value can make a huge difference in your profitability and your ability to market your business. For example when you have a higher average order value… You can afford to spend more on ads You will make a higher profit per sale You will generate more revenue for the same amount of work Especially when it comes to advertising, a higher AOV(average order value) can drastically improve your return on ad spend metrics

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Article Improvements eCommerce Marketing 123

BigCommerce

JULY 6, 2018

One of the best ways to keep current with trends in the market is by attending ecommerce conferences. Not only are they great for listening to motivational speeches by executives from the world’s largest retailers, these events provide excellent networking opportunities that can help your business grow. In this post, you’ll find nine of the top ecommerce expos worldwide and what you can expect from attending them, and you’ll also learn how to effectively prepare to for a conference.

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eCommerce Events Online Retail Technology 331

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Forrester eCommerce

JULY 6, 2018

Sadly, most companies don’t have the right operating and development practices to build and deliver great customer experiences for their IoT-enabled products and services. To help CIOs get this right, my very impressive CIO-team colleague, Jeffrey Hammond, has created a collection of reports that catalog the best practices that successful CIOs and digital leaders are […].

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Customer Experience Operations Customer 286

Kissmetrics

JULY 3, 2018

I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were not. Out of all of the Google employees I met, none of them told me anything that shouldn’t be made public.

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SEO Blog Other Marketing 269

BigCommerce

JULY 2, 2018

1. An award winning family idea. Amy Breaker, Director of Operations, BirdieBall. My dad, with his dad – my grandpa – invented a limited-flight golf ball – the BirdieBall – in 2003. They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Well, it is the absolute BEST and most realistic practice golf ball ever invented.

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BigCommerce Beauty and Health Shipping Costs Gifts 310

Forrester eCommerce

JULY 3, 2018

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […].

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Games Technology Customer 250

RTP blog

JULY 2, 2018

By David Poole, MYPINPAD Consumers are carrying less cash than ever before. This poses a challenge for the five million small merchants in the UK that are still unable to accept card payments. They risk losing sales, as cashless consumers often abandon their shopping if the merchant is unable to accept card payments. This issue has spurred a lot of competition to deliver a new generation of versatile payment technologies.

Merchant Services 150

Merchant Services Mobile Payment Services POS 150

Optimizely

JULY 4, 2018

If you’re exhausted after years of constant trend stories about Millenials, you’re not alone. Millenials are Killing Diamonds! Millenials are Killing Cars! And now that Gen Z is almost of age, the trend stories for that generation are starting up too. It may be tiring, but for B2C brands that sell products to that exact demographic, it’s incredibly important to understand younger buyers and what they value.

eCommerce 170

eCommerce Marketing B2C Consumer 170

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

JULY 2, 2018

1. Always be learning. Kate Dillon, CEO, Crate Insider. Digital marketing and social media are constantly changing. While it’s not always easy to keep up, have a great strategy in place so your marketing is effective regardless of the changes the platforms make. Enact a continuous improvement plan for your website. I like to say that a website is never done.

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BigCommerce Small Business Retail Jewelry Shopping Carts 299

Forrester eCommerce

JULY 6, 2018

IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities. However, before we rush to applaud IPG ‘s business acumen and industry foresight let’s unpack the implications.

Marketing 242

Marketing Customer Data Management Customer 242

Ecommerce Platforms

JULY 4, 2018

User-generated content is essentially any content created by unpaid contributors or users. It can include anything from pictures, videos, and blog posts to testimonials and comments on discussion boards. User-generated content is typically created or uploaded online, where it is easily shared. But why is UGC such a big deal? And why are corporations spending millions to try and push users to create user generated content?

Social Media 168

Social Media Payment Services Consumer Payments 168

Bootstrapping Ecommerce

JULY 2, 2018

Check out this list of 80 startup business ideas. Product-based business ideas & service-based business ideas to help you break into any market. The post 80 Startup Business Ideas That Can Make You Money: 2018 Edition appeared first on Bootstrapping Ecommerce.

eCommerce 167

eCommerce Marketing 167

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

BigCommerce

JULY 2, 2018

1. PPC & organic are a winning combo. John Breaker, President/Founder, BirdieBall. Pay-per-click and organic positioning are the most successful, pure and simple. If you are in a market category that has active searches, pay to get seen and fight for conversions. If you can afford to stay number one in paid search, you can get stronger and stronger from there.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Forrester eCommerce

JULY 3, 2018

Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model. Our key observation still holds true: The traditional connectivity-centric business model will work only for few telcos with a low-cost base. The biggest challenge facing the other telcos is […].

Other 241

Other Telecommunications Information Management 241

My Wife Quit Her Job

JULY 5, 2018

Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego. She founded Green Arrow Digital where she runs pay per click marketing for other businesses. In fact, her bread and butter is the Google Display Network which is the only ad network that I have never been able to make profitable.

Books 122

Books eCommerce Other Marketing 122

A Better Lemonade Stand

JULY 5, 2018

We’ve found the perfect product to sell online, and we’re sharing it with you in this post. Learn everything you need to know about what this perfect product is, and what you need to do to get ahold of it. Read on to help find your own perfect product to sell online. The post Reverse Engineering The Perfect Ecommerce Product appeared first on A Better Lemonade Stand.

eCommerce 134

eCommerce 134

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

BigCommerce

JULY 2, 2018

Finally, our merchants share what Independence means to them. 1. John Wray, CEO, Hero Care Packages. It’s fitting that it’s the Fourth of July. Independence means different things to different generations. Our forefathers worked to make better generations for each subsequent one, and so that we could be more free, more independent, and have a more perfect union.

Merchant Services 214

Merchant Services BigCommerce Travel Supplies 214

Forrester eCommerce

JULY 6, 2018

I recently heard a story where a loyalty program member of an online retailer had her account hacked. Hackers then went on a shopping spree and as a result, she lost a significant loss of money. Sure, the brand failed to keep her information secure – but where they really failed was in their next […].

Marketing 218

Marketing Online Retail Information Retail 218

TradeGecko

JULY 1, 2018

The world’s largest home furnishing retailer has 355 stores in 29 countries. What are the best-kept secrets behind IKEA’s supply chain management processes?

Home Furnishings 128

Home Furnishings Supplies Management Retail 128

A Better Lemonade Stand

JULY 2, 2018

Check out the various free shipping options you can use for your online store and how you can increase your sales enough to offset the cost of it. The post How to Offer Free Shipping & How to Calculate Your Free Shipping Threshold appeared first on A Better Lemonade Stand.

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Shipping Costs Shipping Fulfillment 128

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Steve Dennis

JULY 5, 2018

Much of what gets written about the retail industry centers on the notion that e-commerce is changing everything and that traditional retailers and malls will soon be obliterated in a tsunami of disruption. Alas quite a bit of this is just flat out wrong or widely misunderstood. The seismic forces being felt throughout most sectors of retail are undeniable.

eCommerce 109

eCommerce Home Furnishings Channel Workshop 109

Forrester eCommerce

JULY 5, 2018

At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […].

Marketing 186

Marketing Telecommunications Information Technology 186

TradeGecko

JULY 4, 2018

The way products are distributed and how they are sold by retailers has been largely unchallenged for many decades, which has left a handful of big players to dominate most industries. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.

Retail 113

Retail eCommerce 113

ROI Revolution

JULY 3, 2018

Last week, Google announced it would be re-branding its entire advertising product portfolio, in hopes that this change will make it easier for brands to understand its complex advertising ecosystem. As a part of this re-branding effort, Google will be retiring two of its most-recognized advertising brand names – AdWords and DoubleClick. According to Sridhar Ramaswamy, Senior VP of Ads at Google , this consolidation is “ the solution to assuage the consistent feedback from advertisers over

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PPC Management B2C Marketing 106

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Ecommerce Platforms

JULY 6, 2018

Since 2001, X-Cart has provided ecommerce and multivendor tools for over 35,000 online stores. The X-Cart brand is synonymous with creative control and complete oversight, considering it's a self-hosted, high-performance solution. This might sound like a dream to some online business owners, but for others, it's not exactly what they need. The good news is that it's rather easy to figure out if X-Cart is the right ecommerce platform for your business, since it mainly has to do with how much expe

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X-cart Other Shipping Costs eCommerce 91

Forrester eCommerce

JULY 3, 2018

Globally, 57% of marketing decision makers that Forrester surveyed in 2017 said that aligning their CX with their brand was not a critical or high priority. That is alarming, because the two go hand in hand. As CX author Matt Watkinson puts it, “The ideal gap between the brand image (what customers are promised) and […].

Customer Experience 186

Customer Experience Customer Marketing 186

TradeGecko

JULY 4, 2018

The way products are distributed and how they are sold by retailers has been largely unchallenged for many decades, which has left a handful of big players to dominate most industries. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.

Retail 113

Retail Multichannel 113

Sailthru

JULY 2, 2018

It’s an all-too-common narrative: Malls are dead. Retail is dead. Long live ecommerce. But Rebecca Minkoff points out the inherent flaw in that logic, noting that it’s the malls that didn’t adapt are dying. We may do more things online, but we still live — and shop — in the physical world. According to U.S. Census data from last summer, 90% of retail purchases happen IRL.

Retail 92

Retail Shopping Carts Clothing Customer Experience 92

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer