Kissmetrics

APRIL 2, 2019

Social media companies are facing heavy governmental pressure due to fake news, privacy concerns, and issues related to political campaigns. Over the upcoming years, you can assume social algorithms are going to get tougher from both an organic and paid perspective. But that doesn’t mean you can ignore the social web or stop using it.

Social Media 279

Social Media Games SEO Other 279

Forrester eCommerce

APRIL 4, 2019

Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization.

Mobile 394

Mobile B2C Marketing 394

Forrester eCommerce

APRIL 2, 2019

Tech Sells, And Everyone Is Buying What do McDonald’s, Honda Motor Co., and Nike all have in common? These 50-year-old-plus global giants have all acquired small tech startups within the last year. McDonald’s just bought Dynamic Yield, an Israeli-based, AI-powered personalization tech company.

Marketing 305

Marketing Technology 305

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce