Forrester eCommerce
AUGUST 12, 2021
5G holds huge promises for digital innovation worldwide, differentiating customer experiences through connected assets and services, transforming operations for efficiency and effectiveness and shaping new business models across industries. Forrester believes that 2021 is the year that China becomes the epicenter of 5G innovations globally. In fact, leading Chinese enterprises in a range of vertical […].
Groove
AUGUST 10, 2021
A website with the right combination of creativity, originality and technical excellence can transform the user experience. Attain a higher conversion rate by hiring web developers to make sure your website is easily navigable, has an attractive design and is accessible on all devices. A professional team of website developers delivers knowledge and experience to ensure your website has the highest level of consistency and innovation to differentiate your brand from competitors.
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BigCommerce
AUGUST 12, 2021
The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented.
Kissmetrics
AUGUST 12, 2021
If you own a restaurant and aren’t leveraging social media, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
AUGUST 11, 2021
Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints.
Retail TouchPoints
AUGUST 12, 2021
Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice. It has simply been too time-consuming and resource-intensive to manually process all the raw, unorganized natural language data that is generated through the
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Kissmetrics
AUGUST 9, 2021
An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search? Here are a few tips on making the most of site searches. What is Internal Site Search and Why Does it Matter?
Forrester eCommerce
AUGUST 11, 2021
Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop? Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […].
Retail TouchPoints
AUGUST 9, 2021
The mission — to replicate the store experience online. A short sentence but a tall order for most online retailers, and even more so for those in high-touch sectors like furniture. In the case of Coleman Furniture , which has no brick-and-mortar presence, that need is even more pressing. The solution — one of them at least — has been visual search.
BigCommerce
AUGUST 12, 2021
There’s a reason that ecommerce has become a multi-trillion dollar industry — to the tune of a projected $6.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kissmetrics
AUGUST 11, 2021
Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens.
Forrester eCommerce
AUGUST 9, 2021
Today, we published The Forrester Wave: Social Suites, Q3 2021. Since our last evaluation, the vendors in this space have spent two years amassing their platforms via a mix of organic and M&A activity. The market has reached an inflection point: Social suites’ era of collecting modules and features should wind down – and must now yield to a new era of improved […].
Retail TouchPoints
AUGUST 10, 2021
Contactless payments skyrocketed in popularity during the COVID-19 pandemic while cash payments plummeted. This was partially attributed to the diminished capacity to shop in-store, but was also connected to the fear of viral transmission via both shared payment terminals and cash itself. However, the trend toward touchless payments doesn’t end with easing of transmission fears and the lifting of restrictions.
Ecommerce Platforms
AUGUST 10, 2021
Ecommerce merchants, save the date! “Make it Big” is back with more ecommerce industry experts, legends, and thought leaders than ever before. The free virtual conference will be held from September 14 to 15, 2021, and will offer participants proven expert tips and tactics, strategies, and actionable real-world success stories. Make it Big is the biggest virtual ecommerce conference of its nature that's on-demand and free.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
AUGUST 11, 2021
We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up.
Forrester eCommerce
AUGUST 11, 2021
Open finance will change little in the next couple of years — but will transform financial services over the coming decade.
Retail TouchPoints
AUGUST 13, 2021
HBC will separate Hudson’s Bay into distinct brick-and-mortar and ecommerce businesses in an effort to accelerate the brand’s digital-first transformation. The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.
Ecommerce Platforms
AUGUST 9, 2021
If you're a UK entrepreneur who's laying the groundwork for their online business, you may have already started researching payment gateway providers. If that's you, you'll likely know that payment gateways offer different features, terms, and pricing depending on the country you're operating from. This begs the question: what are the best payment gateways for UK businesses?
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Kissmetrics
AUGUST 10, 2021
It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales.
Forrester eCommerce
AUGUST 12, 2021
The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.
Retail TouchPoints
AUGUST 12, 2021
Digital convenience store Gopuff is continuing its aggressive expansion in European markets with the planned purchase of Dija , a European delivery platform focused on quickly providing consumers with daily essentials. The acquisition follows Gopuff’s purchase of UK-based Fancy , another last mile delivery platform, in May 2021. Dija, founded in 2020, operates dozens of microfulfillment centers across major metropolitan centers including London, Paris, Madrid and Valencia, Spain.
My Wife Quit Her Job
AUGUST 11, 2021
Today I have my friend Natasha Takahashi back on the show. Natasha is the founder of the School Of Bots and she is my go to when it comes to bots and automation. In this episode, we discuss Instagram DM automation which is going to be a huge driver of sales for ecommerce. In fact, Instagram Automation is one of the main reasons that I’m building up my Instagram account right now.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Kissmetrics
AUGUST 9, 2021
Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. On its own, however, data is just numbers. To make the most of your data, you need to understand what it means. That is where Google Data Studio comes in. Unlike Google Analytics, which gathers the data and offers (limited) display analytics features, Google’s Data Studio goes all out to help you understand what your data means.
Omnisend
AUGUST 8, 2021
Reading Time: 6 minutes. Amazon email marketing opens many doors for ecommerce merchants. As a seller on Amazon, you’re able to take advantage of the company’s platform to reach a huge number of potential buyers. . Using a third-party logistics provider has multiple benefits. For example, lower costs and risks by not needing a warehouse for inventory.
Retail TouchPoints
AUGUST 12, 2021
Nike has brought its Rise store concept to Seoul, South Korea. Nike Rise was designed to bridge digital and physical channels to create more immersive store experiences. Although the new location touts all of the features found in the Guangzhou, China location, it also brings new services designed to reaffirm Nike’s commitment to sustainability, as evidenced in its Move to Zero initiative.
MakeWebBetter
AUGUST 11, 2021
MakeWebBetter initially started in 2016, with an aspiration to relieve the path of digital marketing with numerous WordPress WooCommerce extensions, has established itself as one of the best HubSpot agencies. MakeWebBetter is the fastest-growing eCommerce agency. It has professed its name in WordPress, WooCommerce, and HubSpot domains. MakeWebBetter is a renowned name in the industry […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Kissmetrics
AUGUST 10, 2021
Law firm marketing is essential to attracting clients and sharing what your law practice offers. It can also set you apart from other practices in your area. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm.
Omnisend
AUGUST 10, 2021
Reading Time: 7 minutes. While the main holiday shopping season typically runs from Black Friday until after Christmas, ecommerce vendors shouldn’t lose sight of other holidays throughout the year. Holidays are the perfect time to convert first-time buyers, re-engage inactive subscribers, and generate more revenue from your core audience. Holiday ecommerce planning is a great way to schedule your ecommerce campaigns for the year.
Retail TouchPoints
AUGUST 9, 2021
A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. When you consider the dramatic forces that have been reshaping the corporate landscape and marketing’s role within the larger organization, the increased volatility in the CMO position comes as little surprise. These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health.
SellBrite
AUGUST 9, 2021
If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. According to Statista, there are 4.28 trillion U.S. dollars in the ecommerce industry, and it’s expected to rise to $5.4 trillion in 2022. With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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