RTP blog

DECEMBER 27, 2019

Privacy a. Are results granular enough that you can impact your results? b. Can you see results by audience, by creative, by ad exchange? c. Are results timely enough to impact the current campaign? The next campaign? Do you or your partners have the right to collect the data? b. To use the data? c. To share the data?

Marketing 195

Marketing eCommerce Outdoor B2C 195

ROI Revolution

DECEMBER 23, 2019

Facebook Prioritizes Transparency & Privacy. Reels is currently being tested in Brazil, but experts predict it to be available to the 122 million active US Instagram users soon.

Social Media 78

Social Media Information Channel eCommerce 78

eCommerce Evolution

DECEMBER 23, 2019

Why “profitability” may be the focus rather than scale in 2020 How SEO is shifting away from traditional keywords in 2020 How automation is working (and how it doesn’t replace everything) How new privacy laws and policies will make things harder (and easier) for marketers Plus more!

Social Media 52

Social Media eCommerce Outdoor Clothing 52

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce