BigCommerce

FEBRUARY 23, 2018

A few years ago, Forbes contributor Ken Krogue noticed a lady returning rotten, moldy fruit at a Costco store. The clerk attending to the woman kindly offered her money back, even though she bought the fruit days ago, when they were still fresh. Costco is willing to go to great lengths to keep their customers satisfied. After a year hiatus from having the top Net Promoter Score (NPS), Costco is back in the top spot.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Optimizely

FEBRUARY 20, 2018

The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them. So that means you should send them on Monday or Friday… or maybe the weekend? But then… what if everyone else has read that analysis and started sending their emails on Monday or Friday to avoid sending them on the popular days?

eCommerce 294

eCommerce B2C Omnichannel Shopping Carts 294

My Wife Quit Her Job

FEBRUARY 19, 2018

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews.

Marketing 334

Marketing 334

Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […].

Mobile 310

Mobile Technology Marketing Consumer 310

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Kissmetrics

FEBRUARY 19, 2018

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They accept it.

Marketing 248

Marketing Social Media SEO Blog 248

Optimizely

FEBRUARY 22, 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will converge for three days of in-depth learning and valuable networking.

Omnichannel 186

Omnichannel Mobile Shipping Costs eCommerce 186

ROI Revolution

FEBRUARY 22, 2018

Amazon has become an essential platform for brands and retailers to advertise their product lines. In 2017, it’s estimated that Amazon advertising revenue eclipsed $1.65 billion dollars in the US alone , a roughly 50% YOY growth. That number is expected to double to more than $3.2 billion by 2019. One of the core ad formats for Amazon is Headline Search Ads.

Mobile 189

Mobile Improvements Customer Other 189

Kissmetrics

FEBRUARY 23, 2018

Traditional marketing is getting a facelift. Not the scary kind, where you can’t move your eyebrows anymore — but the kind where you look well-rested and ten years younger, and no one can put their finger on the reason why. Smart organizations recognize the need to change how they spend their time and money to increase brand exposure and cement their footprint in the market.

Social Media 246

Social Media Blog Information Marketing 246

RTP blog

FEBRUARY 23, 2018

By Adam Roberts, VeraCentra In marketing, “relevance” is the measure of how appropriate and valuable your product offer is to a given customer’s needs. Delivering relevance today requires a customer-centric (rather than a brand-centric) approach — one that starts with understanding the individual customer and works backwards to reverse-engineer an offer and comprehensive engagement strategy that fits their precise needs and expectations.

Marketing 150

Marketing Subscription Channel Information 150

My Wife Quit Her Job

FEBRUARY 22, 2018

Today I’m happy to have Scott Voelker of The Amazing Seller back on the show. Last time I had him on was back in episode 89. And since then, we’ve become good friends, hung out at multiple conferences together including Fincon where we were both on a panel together. Anyway because it’s been so long, I invited Scott back to talk about some of his updated Amazon strategies and to see what he’s been up to.

Payment Services 127

Payment Services Books Other 127

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Ecommerce Platforms

FEBRUARY 22, 2018

If you have a business in need of a stunning website, then look no further. This list of 30 best Shopify themes makes it easy to find your perfect design. Whether you have a large inventory, sell a single product, or are just starting out, there is something for everyone in this collection. Many of the themes in this collection are built to support a wide variety of shops.

Shopify 138

Shopify eCommerce Fashion Social Media 138

Kissmetrics

FEBRUARY 17, 2018

Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years, backlinks still remain as one of the most important SEO ranking factors. What you shouldn’t do is get involved in shady link schemes.

Article 238

Article Blog SEO Recommendation 238

RTP blog

FEBRUARY 23, 2018

By Ryan Dee, Interactions “Will ‘showrooming’ kill businesses?” That was the headline five years ago as an increasing number of shoppers began visiting brick-and-mortar stores to try out products before ultimately purchasing them online. Back then, the ability to price shop in person but buy online was a real concern for brick-and-mortar stores. But as a growing number of traditional retailers are proving, not only will showrooming not be their death, it may well be the answer to innovation — an

Food and Beverages 150

Food and Beverages Automotive Events Mobile 150

SellBrite

FEBRUARY 21, 2018

As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful. In this sea of merchandise, Amazon sellers have to find a way to make their products stand out if they want to win sales. One of the easiest ways to highlight your items is Amazon PPC.

PPC 144

PPC Recommendation Merchant Services Management 144

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

GetElastic

FEBRUARY 22, 2018

This post is based on the webinar Experience-driven modern commerce powered by Adobe and Elastic Path. You have eight seconds to grab your target’s attention, says a Microsoft study. People are shifting between four to five devices in a day and flipping through their feeds on the subway. There is no time. And, your customers don’t really care…yet.

eCommerce 136

eCommerce Omnichannel Customer Experience Webinar 136

Kissmetrics

FEBRUARY 20, 2018

Organic search makes up around one-third of traffic to company websites. It accounts for more traffic than paid and social put together! What does that tell us? SEO is as relevant as ever. If you work in marketing, write a blog, or have your own business, it is vital that you at least know the basics of SEO. But here’s where you might hit a stumbling block.

SEO 227

SEO Mobile Blog eCommerce 227

A Better Lemonade Stand

FEBRUARY 19, 2018

Drop shipping is a fulfillment business model where you never actually own the inventory you are selling. Instead, you act as a middleman between your customers and your supplier, and you pass any orders onto the drop shipping company so they can pick, pack and fulfill. Your profit is the difference between what you charge your customers on your website and what the drop shipping company charges you.

Drop Ship 134

Drop Ship Shipping Definition Fulfillment 134

Inflow Insights

FEBRUARY 20, 2018

If someone searches for your brand in Google, you want to dominate the results they see. Like Jeep: Branded Campaigns vs. General Campaigns. If you’re familiar with branded campaigns, you can skip to the next section, but otherwise let’s level-set some terminology and the why behind branded campaigns. Those paid ads at the top of the search results for Jeep?

Information 120

Information Article Other eCommerce 120

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Bootstrapping Ecommerce

FEBRUARY 20, 2018

Check out these 7 easy-to-implement tips on how to find dropshipping products for your ecommerce store. These criteria will help you find dropshipping products that sell well for your particular niche. The post How to Find Dropshipping Products that Sell Like Crazy appeared first on Bootstrapping Ecommerce.

eCommerce 113

eCommerce 113

Kissmetrics

FEBRUARY 22, 2018

We have all been there. You spend time and money creating short-and-sweet content for your targeted audience; you drink copious cups of coffee and push out all other daily noise to give it your all. When your gem is complete, you click “publish.”. But your content doesn’t seem to generate any leads. Even worse, it goes unnoticed. In short, “Winter is Coming” …but not for the House of Stark: for your business.

Article 217

Article Information Social Media Blog 217

Steve Dennis

FEBRUARY 21, 2018

Returns have long been the nemesis of many retail brands. When a product is returned or exchanged, not only does the retailer experience incremental supply chain costs, but often the item cannot be resold at the original price owing to damage, wear and tear, or obsolescence/devaluation given the passage of time — particularly an issue with fashion or seasonal merchandise.

eCommerce 104

eCommerce Shipping Costs Workshop Shipping 104

Retail Technology Review

FEBRUARY 19, 2018

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to Fujitsu's Tech in a Transforming Britain Report.

Consumer 98

Consumer Retail Technology 98

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

ecomdash

FEBRUARY 20, 2018

Finding your niche in ecommerce is crucial, but that's easier said than done. We explain one of the most convenient ways to do it, with Google Trends. Read more. The post How to Use Google Trends to Find Your Ecommerce Niche appeared first on ecomdash.

eCommerce 92

eCommerce Blog 92

TradeGecko

FEBRUARY 21, 2018

Thanks to constant advancements in B2B technologies, wholesale is fast catching up with retail. This year, automated sensor and tracking innovation will allow wholesalers to more effectively manage operations whilst making informed decisions about shipping, staffing, warehousing, and more.

B2B 87

B2B Shipping Operations Technology 87

Talkoot

FEBRUARY 22, 2018

2018 will be another challenging year for brands and retailers unwilling, or unable, to adapt to the new consumer landscape. The bright side is that big changes also create big opportunities. At Talkoot, we identified six strategies that working together will help brands and retailers succeed this year. 1. Embrace Direct-to-Consumer. “D2C” is a do-or-die strategy, and an e-commerce site alone is not enough.

eCommerce 87

eCommerce Clothing Consumer Technology 87

Retail Technology Review

FEBRUARY 19, 2018

Home delivery expert ParcelCompare says todays ONS retail sales figures for January show online growth slowing to 9.1% - down from 19.2% last January.

Retail 87

Retail 87

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Klaviyo

FEBRUARY 20, 2018

Last week Google announced that it will be adding support for more interactive and dynamic emails to Gmail. The Gmail team will do this by adding support for many of the elements from the Accelerated Mobile Pages (AMP) project. The announcement, which came at the AMP Conference 2018 in Amsterdam, is a potentially big step forward in how emails are designed and what experiences are possible.

Document 70

Document Travel Presentation Mobile 70

Bronto

FEBRUARY 22, 2018

Shoppers constantly provide the data you need to convert them into loyal, satisfied customers. It’s up to you to apply it and create a unified, effective retail experience. The post Leading Indicators: What Are They & How Can They Improve Your Business? appeared first on Bronto Blog.

Improvements 76

Improvements Blog Customer Retail 76

ecomdash

FEBRUARY 22, 2018

There are a few essential ecommerce emails every business should send to increase clicks, conversions, and engagement. Try one of these 5 today. Read more. The post 4 Essential Ecommerce Emails Your Business Needs appeared first on ecomdash.

eCommerce 70

eCommerce Blog 70

Sailthru

FEBRUARY 22, 2018

Furthermore is a digital magazine that seems to have it all: eye-catching images, sleek design and a great mix of articles. Topics prominently featured on the homepage run the gamut from which ingredients are best for your hair to alternative pastas to why we get the flu. What makes Furthermore most impressive is that it’s not actually the work of a traditional publisher.

Magazine 68

Magazine Fashion Travel Article 68

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer