Optimizely
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. So how do you offer your buyers a smooth, consistent marketing message as they move across multiple channels and devices?
Fastr
SEPTEMBER 20, 2018
The first thing that probably comes to mind when you think of Instagram influencers is a blonde twenty-year-olds posing in front of a […]. The post Instagram Influencers: Why Are They Influential? appeared first on Zmags.
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RTP blog
SEPTEMBER 21, 2018
By Joanna Beerman, Salesforce The following blog also is published on Salesforce.com. The sidewalks of August sizzle with heat. And as a brand or retailer, your team is setting the stage for a holiday season that will sizzle too. From marketing to commerce and service, we’ve gathered insights from our team of experts to help every step of your customer’s holiday shopping journey.
BigCommerce
SEPTEMBER 17, 2018
Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers. If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories. Example of a Shopping story on Instagram. Instagram Stories have seen rapid growth and consumption YoY, with consumers and brands of all sizes flocking to the feature, which allows users to tell a story through a collection of pictures and vid
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
SEPTEMBER 21, 2018
I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history and a massive encore to the acquisition of Magento for a mere $1.7 billion in May. On the one hand, I find myself proud to be a B2B marketer — to think that helping […].
Optimizely
SEPTEMBER 18, 2018
Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends. They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. Brand advocates are the lifeblood of any successful business.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
SEPTEMBER 21, 2018
Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle.
Forrester eCommerce
SEPTEMBER 20, 2018
So where are all the GDPR enforcement actions? The General Data Protection Regulation (GDPR) entered into force at the end of May 2018, giving unprecedented powers to regulators. From ongoing regulatory audits to hefty fines and a range of new privacy requirements, the GDPR is the most dramatic change in data protection and governance in the last 20 years.
Groove
SEPTEMBER 20, 2018
Unfortunately, there's not a single tactic for attracting new visitors to your site and converting them into loyal customers. Although paid advertising helps, spending thousands of dollars alone to increase traffic doesn't always lead to sales. Instead, we suggest developing a specific and comprehensive marketing strategy that is based on the conversion funnel.
My Wife Quit Her Job
SEPTEMBER 17, 2018
A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works” And in that post, I outlined how I run profitable Facebook ads by sending a customer through a 3 part journey with top of funnel, middle of funnel and bottom of funnel campaigns. I also discussed how I employ a multi-step email autoresponder sequence to warm up leads so that customers think about our shop when they are finally ready to make a purchase.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
SEPTEMBER 19, 2018
Many retailers seeking ways to enhance the value of the shopping experience are turning to services, whether offered in-store or in the shopper’s home. In a Shop.org. Big Ideas session, titled How To Compete in the New Era of Retail , Oisin Hanrahan, CEO and Founder of Handy, shared how his company has partnered with retailers such as Walmart , Wayfair, Art.com and Lamps Plus to deliver in-home repair services that help these retailers “Amazon-proof” their business models.
Forrester eCommerce
SEPTEMBER 17, 2018
Over $1 trillion (no typo) — that’s how big 2017 holiday topline sales were in the US and Europe combined. As for online sales specifically last year, Forrester projected $129 billion in the US and €54 billion in Europe. As a retailer with substantial revenue at stake, you’ve made your merchandise buys, allocated your marketing dollars, and feverishly analyzed […].
Groove
SEPTEMBER 17, 2018
With the holiday season comes some of the most important days of the year for your business: Black Friday and Cyber Week. That’s right, it’s time to kick it into gear and start planning for the biggest sale of the year! You need to make your company stand out from the competition. Black Friday marketing is all about planning, persistence and creativity.
My Wife Quit Her Job
SEPTEMBER 19, 2018
Today I’m thrilled to have a very special guest on the show, Shirley Tan. Shirley is someone who I met at the Traffic and Conversions Summit. I actually don’t remember exactly how we met but we hit it off immediately because a long time ago, she founded American Bridal which was a company I competed against when I first got started in ecommerce. Anyway, Shirley sold American Bridal long ago but she’s back with a completely brand new product called The Posture Keeper.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RTP blog
SEPTEMBER 17, 2018
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.
Forrester eCommerce
SEPTEMBER 17, 2018
If you regularly follow the financial markets, it’s hard to ignore the growth generated by the FAANG stocks (Facebook, Apple, Amazon, Netflix, Google). When you look more closely at the “ANG” part of this quintet, it’s not hard to see how continuous delivery and rapid creation of customer value and corporate growth go hand in […].
Ecommerce Platforms
SEPTEMBER 21, 2018
I think we can all agree, the thought of starting a clothing line is pretty exciting. So, bite the bullet and do it! Does creating an online brand and launching a digital store selling your apparel fuel you with excitement? If the answer's yes, then make it happen; it's as simple as that. There are tons of success stories of people setting up an online store and making their first $1,000 in just a few weeks!
My Wife Quit Her Job
SEPTEMBER 16, 2018
Pricing your products effectively isn’t just about assigning a set of numbers to items that you sell. It’s also about managing perceptions and understanding consumer psychology. A common misconception is that customers shop primarily based on logical thinking. Especially with the advent of the internet and instant price comparisons, you might think that most purchasing decisions are made based on numbers and hard data.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RTP blog
SEPTEMBER 17, 2018
By Derek Peterson, Boingo Wireless A retail renaissance is upon us, driven by a shift in economics, competition and exponential advancement in technology, per a new report from Deloitte. Mobile has emerged as the crown jewel fueling the resurgence, as digital devices are now central to the in-store shopping experience. Up to 90% of consumers use their phone while shopping in stores and retailers are increasingly enhancing digital transformation strategies to take advantage of the new mobile-powe
Forrester eCommerce
SEPTEMBER 17, 2018
The Forrester Wave™: Enterprise Service Management, Q3 2018, is live! Take IT service management, add the age of the customer, stir in some employee experience (EX) and a healthy dose of low/no-code platform, and voilà! Enterprise service management (ESM)! Or if you prefer a more traditional description, we define ESM as: Extending IT service management […].
Omnisend
SEPTEMBER 18, 2018
The biggest shopping period of the year is fast approaching and it’s important that you have a good strategy in place for your Black Friday campaigns. For great open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use Read more The post The Highest Converting Subject Lines For Black Friday Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
SEPTEMBER 19, 2018
As previously published on LinkedIn. API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the traditional webstore to shoppable videos, kiosks, magic mirrors, Alexa, virtual and augmented reality use cases. In fact, there are trailblazing early adopters that use API-first commerce for checkout via Facebook chatbot.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Bootstrapping Ecommerce
SEPTEMBER 18, 2018
A/B testing, or split testing, is a method of sending traffic to one or more variant of an existing webpage to see which performs the most successfully. The post The Beginner’s Guide to A/B Testing: A/B Testing for Ecommerce Stores appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
SEPTEMBER 21, 2018
Unless you were on the Appalachian Trail for a few weeks, you know what I’m talking about. I’ll start with this paragraph from our newly published analysis of Nike’s “Just Do It” campaign featuring Colin Kaepernick, called Nike Makes No Sacrifices: Judging the Nike decision is difficult because there’s so much conflicting evidence.
Webbula
SEPTEMBER 19, 2018
Email is not dead, in fact it continues to grow in importance every year. Marketers are utilizing and relying on the speed, personalization, customization and targeting that email affords them. The post What is the Real Value of Email Hygiene appeared first on Webbula.
A Better Lemonade Stand
SEPTEMBER 17, 2018
Start an online marketplace just like Amazon, Etsy or Airbnb! Learn all about online marketplaces, how to start one & how to successfully run one. The post How to Start an Online Marketplace appeared first on A Better Lemonade Stand.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Fastr
SEPTEMBER 18, 2018
If anyone disagrees, it is safe to say that Thanksgiving is arguably one of the best holidays. Think about it: all the food, […]. The post Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays appeared first on Zmags.
Forrester eCommerce
SEPTEMBER 19, 2018
Autonomous payments is the future state of payments – and banks, merchants and payment vendors need to prepare now. Venture funding in this arena already exceeds $28 billion. Coupled with intensifying economic and political forces, consumers globally will see this new, but nonlinear evolution of payments emerge, where payments will melt into the wider commerce […].
Ecommerce Platforms
SEPTEMBER 19, 2018
Don’t you just hate it when something goes wrong and you have to wait hours for an email response or phone support service? The best time to solve an issue is right when it happens. Live chat for website, allows you to give your customers quick answers to questions about your products or services. Guess what? Customers are more impressed with the company that makes support easy, instantaneous and hassle-free.
Omnisend
SEPTEMBER 19, 2018
Based on our research, fall is the highest sales season of the year for most businesses, seeing as Black Friday falls at the end of November—which is why it’s crucial you use high-converting fall email subject lines. It’s important to strike a different tone for this season. For clothing, seasonal changes are quite easy and Read more The post The 63 Best Fall Email Subject Lines (Backed by Research) appeared first on Ecommerce Marketing Automation | Omnisend.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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