Kissmetrics

DECEMBER 27, 2017

Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because…. Second, AdWords doesn’t scale as well as other options. So you hit a point of diminishing returns. ‘Cause only 3.4% of search queries results in an AdWords click.

B2B 222

B2B Payment Services Magazine Blog 222

Ecommerce Platforms

DECEMBER 25, 2017

If you're looking for a cheap or free open source ecommerce platform, you've come to the right place. Well, technically, you could choose just about any ecommerce framework, since the majority of them are rather inexpensive as it is. However, the open source model has brought about all sorts of praise from the people who use it, especially considering these online store systems are completely free, they're managed and developed by numerous people around the world, and you can typically find lots

eCommerce Platforms 218

eCommerce Platforms X-cart eCommerce WooCommerce 218

Optimizely

DECEMBER 26, 2017

A thoughtful omnichannel marketing strategy should be like a well-choreographed dance: perfectly in-sync. Your email, SERP, and paid social strategies should all complement each other, working in tandem to promote the same campaigns to the same audience across multiple channels in multiple ways. Unfortunately, most B2C marketers don’t do this. Many marketers naturally think about the channel first, rather than the overall campaign.

Marketing 170

Marketing Omnichannel B2C Channel 170

SellBrite

DECEMBER 29, 2017

Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about what you need to do to really hit the ground running and grow your business in 2018.

eCommerce 149

eCommerce Gifts Shipping Costs Blog 149

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Dynamic Action

DECEMBER 28, 2017

The first thing you need to know. when looking for the most efficient solar panels is that high efficiency does not always provide the highest return on investment. When deciding which solar panels are the best for your project, you should consider a system that will offer you the best financial benefits rather than just the most efficient solar panels.

Marketing 97

Marketing Arts Technology Improvements 97

Ecommerce Platforms

DECEMBER 27, 2017

This won’t be just another trends article that brushes on speculations. I've read those too. And I agree- most of them make you wonder about how fast the industry is progressing. In this post, the focus won't be just on predicting trends that may/may not happen. The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today.

Payment Services 171

Payment Services eCommerce Cryptocurrencies Payments 171

Steve Dennis

DECEMBER 27, 2017

By all accounts this holiday shopping season looks to be pretty solid overall–perhaps the best since 2010. Aggregate sales will likely be up between 3.5% and 4.0%. E-commerce year-over-year growth will come in around 17%. Retailers’ inventories seem to be generally in good shape, which should allow most to deliver strong gross margin performance.

eCommerce 88

eCommerce Workshop Channel Retail 88

Sailthru

DECEMBER 26, 2017

That New Year’s resolution to increase your productivity might seem impossible, given never-ending emails to answer and phone calls to make. In his new book The Compass Solution: A Guide to Winning Your Career , pharmaceutical industry veteran, motivational speaker, and The Compass Alliance founder Tim Cole describes these distracting and often mindless tasks as “the storm,” capable of keeping us from true effectiveness at work.

Electronics 83

Electronics Books 83

Ecommerce Platforms

DECEMBER 23, 2017

You know, I wrote a book on quantitative methods in project management. But somehow I missed covering these equations! Read in the library at Square Peg Consulting about these books I've written Buy them at any online book retailer!

Books 80

Books Management Retail 80

ecomdash

DECEMBER 25, 2017

How Scrum masters use Realtimeboard for backlog grooming The best practices that will help you to prioritize your team’s work Backlog grooming has proved to be one of the most highly effective Scrum practices. It helps clarify backlog items and ensures that they are appropriate, ordered and ready for planning and development. Moreover, it helps […].

Blog 76

Blog Management 76

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Steve Dennis

DECEMBER 29, 2017

Earlier this year I had the honor of joining Forbes as a retail contributor. As is my tradition, I’ll publish my top ten list from my blog right after the New Year. For now, here are my most popular articles on Forbes during 2017. One thing is for sure: folks were interested in hearing me opine about Sears. I have a feeling that window is closing.

eCommerce 87

eCommerce Omnichannel Article Blog 87

Rishi Rawat

DECEMBER 26, 2017

Don’t know about you but for me, 2017 has been the year when I’ve had to admit I have a problem. A problem with fragmented attention. Whether it’s email, instant messaging, or even reading research articles on conversion optimization I find it hard to focus for too long. And this doesn’t only apply to my work and personal life.

Conversion Optimization 70

Conversion Optimization Article Marketing 70

Bronto

DECEMBER 28, 2017

In this episode, Greg speaks with Gorilla Group's Randy Kohl about how SEO is changing and how it relates to a broader content strategy. The post The Commerce Marketer Podcast: Customer-First SEO and the Marketing Overlap appeared first on Bronto Blog.

SEO 75

SEO Marketing Customer Blog 75

Salsify

DECEMBER 28, 2017

Our recent research “ How Leading Brands are Winning the Digital Shelf ” highlights the need for excellent online consumer experiences. We took a look at last year's winning brands and examined a few ways in which their online shopping experience truly stood out. The overwhelming theme was going beyond mere personalization. These companies created emotional experiences that demonstrated how a brand or retailer understands a shopper at specific key moments.

Consumer 68

Consumer Retail 68

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

ecomdash

DECEMBER 27, 2017

Magento is a robust ecommerce platform and Magento extensions help you run your operation more effectively and efficiently. Here are our favorites. Read more. The post 7 of the Top Magento Extensions for Ecommerce Retailers appeared first on ecomdash.

Magento 66

Magento eCommerce eCommerce Platforms Retail 66

TradeGecko

DECEMBER 28, 2017

Consignment stock is stock that is in the possession of the retailer, but is still owned by the supplier. Usually, consignment stock consists of new and unproven products, and very expensive products where sales are questionable.

Retail 60

Retail Management 60

Bronto

DECEMBER 26, 2017

How can you deliver a world-class mixed reality experience for your customers? Here are five ways to give yourself the best chance for success. The post It’s a Mad, Mad, Mad, Mad, Mixed World appeared first on Bronto Blog.

Blog 66

Blog Customer Marketing 66

Salsify

DECEMBER 26, 2017

Over the last year, the pace of new technology and retail strategy has skyrocketed. Brand CMOs and CIOs struggle to keep pace with their competition, the demands from retailers and the demands from consumers -- not to mention leaving room to track new trends or technologies that could be worth early testing.

Books 60

Books Recommendation Technology Consumer 60

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

ChannelSale

DECEMBER 29, 2017

Managing listing in eBay for better visibility and productivity is difficult to an extent that sellers often need to launch fresh battle strategies every single day. This is not just with small sellers, but with large established store owners as well. It does not matter whether you sell in fixed price or in auction, there are a few listing basics that need to maintained at all times for the sake of keeping heads above extremely competitive waters.

Management 65

Management Comparison Shopping Multi-channel Shopify 65

TradeGecko

DECEMBER 28, 2017

Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses.

B2C 60

B2C B2B 60

OrderDynamics

DECEMBER 27, 2017

Building a Foundation for New Payment Models. The rise in new payment models is one of the most promising and exciting parts of being a retailer today. The vastness of opportunity is limited only by the ability to respond to it appropriately. From the rise in social commerce buy buttons to the “checkout-free” store models being ushered in by Amazon Go and Walmart Scan & Go.

Payment Services 50

Payment Services Payments Shipping Costs Fulfillment 50

Whisbi

DECEMBER 29, 2017

Conversational commerce is having a transformative impact on customer experience, the customer journey, and eCommerce as we know it - across all sectors and industries. At a basic level, having a conversational commerce solution implemented on a website means a brand can engage prospective customers from their first visit; drawing them into real-time conversations (chat, voice and/ or video) to address questions, demonstrate products and create a memorable brand experience at the exact right mom

Customer Experience 53

Customer Experience eCommerce Customer Automotive 53

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

ChannelSale

DECEMBER 29, 2017

Listing softwares designed specifically for Amazon can accomplish unimaginable feats for sellers using the same. Considering the reputation of the providers and the nature of software chosen, users can access to die for features like pricing re pricing assistance, real time performance tracking, over 90% automation, updates and improvements, integration advantages, currency support and syncing and much more.

Shopify 61

Shopify Demo Management Fulfillment 61

TradeGecko

DECEMBER 27, 2017

Most merchants know that busy sales periods like the holiday season or promotional periods are often followed by a sales slump. Without proper planning, this can mean lots of excess stock on the shelves, poor cash flow, and a myriad of other consequences.

Other 60

Other 60

ChannelAdvisor

DECEMBER 26, 2017

Tick-tock, tick-tock… the clock doesn’t stop. You’ve heard the age-old adage “time is money,” but how do we get more of it? Acquiring more time requires more efficiency — which almost always comes at a cost. Activities like inventory research and comprehensive pricing strategy development are time-consuming and sometimes require a data scientist.

eCommerce 49

eCommerce Shipping Costs Drop Ship Multi-channel 49

Lemonstand

DECEMBER 29, 2017

By David Gurteen In writing my blook on Conversational Leadership , I often find myself researching and defining the meaning of words or concepts and their nuances. For example, we use the words responsibility and accountability loosely in everyday language, but what is the difference? This is my best attempt so far in answering that question. But in summary: We can only choose to take responsibility for something.

Blog 46

Blog 46

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

ChannelSale

DECEMBER 28, 2017

For those that are wondering what’s all this fuss about ecommerce integrations especially with top marketplaces like eBay and Amazon; the answer can be spread out in 5 very comprehensive points…. Automation in core processes to save around and over 50% of your time! Just about any ecommerce integration enhances the scope of automation by around 50% or more.

Payment Services 56

Payment Services Comparison Shopping Reference Operations 56

TradeGecko

DECEMBER 25, 2017

If you are like most wholesale companies, you’ve given lots of thought to the name of your business and the products you carry. You’ve probably also spent a considerable amount of time finding the right distribution channels, but what about your brand image?

Channel 60

Channel 60

ChannelAdvisor

DECEMBER 28, 2017

Speed and accuracy of order fulfillment is an important differentiator in e-commerce. In this post, we want to focus on a common question: when a seller stocks inventory in multiple locations, how does one decide which to use to fulfill an order? To answer this question, we called on the wisdom of Jason Goldberg, who co-hosts the Jason and Scot Show podcast with our founder, Scot Wingo.

Shipping Costs 40

Shipping Costs Fulfillment Shipping eCommerce 40

Smile.io

DECEMBER 28, 2017

If you’ve ever tracked your customers’ interactions with your brand from start to finish, you probably noticed one thing: not all of your customers are created equal. Each of your customers has a different relationship with your brand, so if you want to turn them into brand advocates you need to meet your customers where they’re at. The best way to do this?

Customer 38

Customer Marketing 38

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer