Kissmetrics

DECEMBER 12, 2017

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing.

Improvements 491

Improvements Marketing Social Media Blog 491

BigCommerce

DECEMBER 13, 2017

As a former journalist, the plethora of clickbait headlines across the web is nauseating. I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This piece of content required no such moral delineation. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

Definition 420

Definition Merchant Services Multi-channel Books 420

RTP blog

DECEMBER 13, 2017

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S. Trustee’s office, a bankruptcy watchdog, over the timing of the payments given the big-box retailer’s uncertain future.

Gifts 300

Gifts Toys Retail Payment Services 300

Optimizely

DECEMBER 12, 2017

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding rings. They decided to create a safe and comfortable alternative: the silicone wedding ring.

eCommerce 300

eCommerce Outdoor B2C Social Media 300

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Omniconvert

DECEMBER 15, 2017

Most of the time, business owners are mostly oriented to track their performance through revenue, conversion rate and by foot traffic. However, these KPIs do not necessarily reflect the success of an online business, if they are not analyzed together with other complementary KPIs. Complementary metrics such as revenue/ visitor and Average Order Value give […].

eCommerce 209

eCommerce Blog Other 209

BigCommerce

DECEMBER 13, 2017

Fifty-five percent of all online product searches begin on Amazon. Last year, the retail giant surpassed $107 billion in total sales. That is over $12,000,000 in sales every hour on average. Amazon Prime alone boasts over 54 million members and counting. If Prime were a country, it would have 8,000,000 more people than Spain and be the 27th most populous in the world.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Kissmetrics

DECEMBER 11, 2017

KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot the right trends in a successful tactic before spending too much on the underperforming ones.

Management 213

Management Marketing PPC Banking 213

BigCommerce

DECEMBER 13, 2017

So you’re up and running as an Amazon seller , and you think you’ve figured out the Amazon marketplace. The good news is, if you’ve made it out alive (and profitably) through your first holiday shopping season, you’re doing well. But, there are a number of issues that even large or long-term Amazon sellers don’t figure out.

Shipping Costs 401

Shipping Costs Fulfillment Other SEO 401

My Wife Quit Her Job

DECEMBER 10, 2017

After reading my series of articles on how to save money on your taxes, a buddy of mine decided that he was going to start taking extra tax deductions by turning one of his hobbies into a business. Hey Steve! You know how I love to paint right? And just the other day I sold a painting to someone on Ebay… Why don’t I just call this a business and declare business losses off my tax return?

Hobbies 177

Hobbies Article Other eCommerce 177

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

DECEMBER 15, 2017

By Kristin Secreto, InComm Product Control As a retailer, you know all too well the doubled-edge sword of the holiday season. It’s your most lucrative time of year but it’s also the time of year when return fraud occurs, which cuts into your profits. This year, you don’t have to feel the same pain. Through a secured shared database that monitors a product’s channel history by unique identifier, such as a serial number, you can track an individual item’s status throughout the sales cycle, whether

POS 150

POS Point of Sale Information Technology 150

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly enga

Customer 150

Customer B2C Customer Loyalty Customer Data 150

BigCommerce

DECEMBER 13, 2017

As an Amazon seller, you need to ask yourself one important question: “Is my Amazon business profitable?”. The answer isn’t as obvious as you might think. Many sellers discover they are losing thousands of dollars every year. What are Amazon’s Current Selling Fees? Monthly subscription charges: If you are a professional seller (someone planning to sell more than 40 items per month), you’re fees are $39.99 per month.

Payments 359

Payments Shipping Costs Payment Services Toys 359

Klaviyo

DECEMBER 13, 2017

When it comes to making a decision, do you ever tend to hesitate? Of course you do! It’s natural to doubt your decisions, especially when it comes to making an online purchase. So how do you get people to take action quickly from your ecommerce store? You need to eliminate any potential distractions that can turn your shoppers into tire-kickers. How?

Arts 161

Arts Events eCommerce Customer 161

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

DECEMBER 14, 2017

By Matthew Tilley, MaxPoint The future of retail is becoming increasingly hard to predict. It is clear that online, mobile and offline channels are converging, but aside from a few first movers, who, how and when convergence will happen to any particular retailer remains a mystery. As retail competitors and consumer expectations escalate, one question remains essential: “How can I make it as easy as possible for people to buy from me?

eCommerce 150

eCommerce eCommerce Marketing Channel Presentation 150

Optimizely

DECEMBER 12, 2017

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding rings. They decided to create a safe and comfortable alternative: the silicone wedding ring.

eCommerce 150

eCommerce Outdoor B2C Social Media 150

BigCommerce

DECEMBER 13, 2017

I get it. You don’t understand the complexity that is selling on Amazon, and you don’t have time to learn it. Don’t worry – I have it covered. I’ve sold tens of millions both on Amazon as a third party seller and tens of millions more directly to Amazon. Those millions sold have been made selling a variety of products, among various industries, at a mix of price points and using several different methods.

Shipping Costs 354

Shipping Costs Multi-channel Shipping Fulfillment 354

Ecommerce Platforms

DECEMBER 13, 2017

Are you looking for a really good reason to sell jewelry online? How about the fact that 29 million people purchase jewelry on a daily basis? Don't you want a piece of that pie? If you're here to learn how to sell jewelry online, you've come to the right place. Well, like all online business it's not all that simple. However, the jewelry business does have some appetizing advantages, and it all starts with the insane markups.

Jewelry 156

Jewelry Shipping Costs Beauty and Health Shipping 156

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

RTP blog

DECEMBER 12, 2017

By Adam Blair, Executive Editor It’s ironic that I write about technology because in many ways I am the quintessential late adopter. Friends and family have long mocked me for my belated embrace of the latest gadgets, gizmos and services throughout the years. (Confession: I still listen to music on CDs.) However, years of using ATMs, self-checkouts at supermarkets and self-service ticket machines at airports have won me over, or worn me down.

Information 150

Information Books Definition Presentation 150

SellBrite

DECEMBER 11, 2017

Amazon makes a lot of money. But how? Do they make their money on books, or on merchant sales, or on TV shows? Where does the money come from, and what does the breakdown look like? We dig into Amazon and answer all of these questions for you. Love this infographic? Share it on your site or in a blog post (just copy and paste the text below): Just The Words.

Beauty and Health 156

Beauty and Health eCommerce Merchant Services Shipping Costs 156

BigCommerce

DECEMBER 13, 2017

Wrong pricing, fake reviews or just bad customer service can kill your Amazon adventure faster than you think. To many, this makes Amazon complicated, but… Your pricing strategy on Amazon must be dead simple, and lead with the customer in mind. Your goal is to generate as many sales as possible, get authentic product reviews and provide the best customer service to your Amazon customers.

Shipping Costs 307

Shipping Costs Payment Services Social Media Channel 307

GetElastic

DECEMBER 12, 2017

By 2020, 30% of searches will be carried out without a keyboard or screen 1. Customers will talk to their devices, skipping the “tedious” process of typing or scrolling through information. Empowered by voice technology, data from past interactions, and pre-set commands, the devices understand a handful of phrases to answer questions, make purchases, and even get dinner going so it’s hot by the time they get home.

Customer Experience 144

Customer Experience Technology Customer eCommerce 144

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Klaviyo

DECEMBER 12, 2017

While engaging subject lines, copy, and value-adds are a huge part in creating high-converting emails, one of the core ways that emails convert is through the use of a call to action, commonly referred to as a CTA. It’s a tactic to get your subscriber to take the desired action. But it’s not enough to simply insert a “Buy Now” button into your email and hang up your cleats.

Other 137

Other Books Reference eCommerce 137

Ecommerce Platforms

DECEMBER 11, 2017

One of the things that people don't tell you when building an online store is that it's actually somewhat tricky to set up a site that's made to support multiple languages and currencies. Therefore, you get stuck in a situation where it's difficult to sell to people all over the world. The customers are forced to use currencies or languages that they aren't used to.

eCommerce Platforms 126

eCommerce Platforms eCommerce Shipping Costs Live Chat 126

BigCommerce

DECEMBER 13, 2017

The Amazon marketplace is designed to make it easy for practically anyone to list products on the site, including the brands themselves. Add the features of the FBA program , and now companies that haven’t historically fulfilled direct-to-consumer orders can easily handle that operational complexity. Layer in how Amazon’s Buy Box algorithm prefers lower-priced offers to higher-priced ones and competition across different sellers can quickly become a race to the bottom for margins.

Toys 279

Toys Operations Customer Loyalty Channel 279

SellBrite

DECEMBER 15, 2017

To build a sustainable, profitable, scalable ecommerce business in 2018, you need to understand the ins and outs of managing inventory. Poor inventory management can be a complex challenge to overcome for any ecommerce entrepreneur, no matter your expertise, the size of your business, the types of products you sell, or the audience you serve. As you wrap up the holiday shopping season, or as you work through plans for launching a new ecommerce in the coming year, you’re likely thinking a lot abo

Management 130

Management eCommerce Shipping Costs Fulfillment 130

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

A Better Lemonade Stand

DECEMBER 14, 2017

For most entrepreneurs, the thrill of the beginning is addicting. The idea of taking an idea, something so small and abstract, and then turning it into a full-fledged and functioning business is invigorating. Sometimes this feeling can be so exciting, though, that it causes entrepreneurs to lose sight of the end of the road. It […]. The post How to Sell a Business: Why Ecommerce Entrepreneurs Need to Have an Exit Strategy appeared first on A Better Lemonade Stand.

eCommerce 132

eCommerce 132

Steve Dennis

DECEMBER 11, 2017

I first pointed to what I called “retail’s great bifurcation” literally two years ago today. Though it wasn’t the first time that I had observed what I saw as the impending collapse of the middle. I began writing and speaking about that during 2011. As we emerged from the financial crisis it seemed clear to me that retail brands were faced with the proverbial fork in the road.

Retail 116

Retail Specialty Retailers Workshop eCommerce 116

BigCommerce

DECEMBER 13, 2017

Amazon has made its marketplace welcoming for newcomers. New sellers will find a platform where it takes only minutes to sign up , and a few more minutes beyond that to get product listings live on the site. With Amazon’s intent to attract as much selection as possible to the marketplace, it makes sense that Amazon wants to make it functionally easy for anyone to start listing products on its site.

Shipping Costs 277

Shipping Costs Fulfillment Channel Order Fulfillment 277

Bootstrapping Ecommerce

DECEMBER 11, 2017

This list will fill you in on the top 12 best t-shirt drop shipping services & what they offer so you can easily figure out which one is the right for you. The post The 12 Best T-Shirt Drop Shipping Services for Your T-Shirt Business appeared first on Bootstrapping Ecommerce.

Drop Ship 103

Drop Ship Shipping eCommerce 103

Advertisement

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer