RTP blog

SEPTEMBER 12, 2018

The RTP editors discuss whether the campaign will be a success for Nike in the long haul. Debbie Hauss, Editor-in-Chief: Let’s face it: Controversy brings attention to brands. Adam Blair, Executive Editor: I’m with Gartner L2’s Scott Galloway on this one: signing Colin Kaepernick is a genius, “gangsta” move by Nike.

Definition 150

Definition Consumer Retail Customer 150

Ecommerce Platforms

SEPTEMBER 14, 2018

For instance, an in-house editor will help maintain the consistency and tone of your business in every content you outsource. You will still need in-house talent for other content marketing activities. These include assigning topics for the pieces, replying to social media comments, following leads. Make a workflow plan.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

ESW

SEPTEMBER 11, 2018

Today, all modes as well as freight intermediaries must be poised for growth and flexible enough to keep evolving,” writes Patrick Burnson , executive editor at Logistics Management. In this regard, Amazon isn’t guaranteed dominance.

eCommerce 94

eCommerce Shipping Costs Merchant Services Fulfillment 94

Ecommerce Platforms

SEPTEMBER 11, 2018

I’m talking about things like coupons, online payments, calendars, services management, translation editor, visual content builder, mobile app, and more. It doesn’t just jump from A-Z. It incorporates all the critical processes in between. Plus, the one element that makes all the difference when it comes to influencer marketing- commissions.

Marketing 91

Marketing Payment Services Payments Social Media 91

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The discussion was moderated by Adam Blair, Editor of Retail TouchPoints. Discover the benefits of composable commerce for the complex realities of modern retail in this webinar that looks at a case study of SiteOne, a landscape supply retailer undergoing a major digital transformation. This recording is provided by Connected Consumer Series.

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