Sat.Jun 04, 2022 - Fri.Jun 10, 2022

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Is Shopify Legit? Learn if Shopify is Safe for Selling and Buying

Ecommerce Platforms

Is Shopify legit? Yes. Shopify is a legitimate business that started in 2006. It's a company that primarily sells what's called an “ecommerce platform,” for constructing online stores, usually with little coding knowledge. This way, even beginners can launch their businesses with beautiful websites and payment processing tools to sell online.

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408: A Strategy That Gives 10X Better Returns Than Email With Adam Turner

My Wife Quit Her Job

Today I’m thrilled to have Adam Turner on the show. Adam is the CEO of Postscript, the text messaging provider I use for all of my businesses. When I first installed Postscript in my store, I was a little skeptical about sending texts to my customers. But since then, it’s become a top 5 revenue source for Bumblebee Linens. In this episode, we talk about the ins and outs of SMS marketing from someone who lives and breathes it.

Marketing 246
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Retail is fundamentally bad for the environment. And doing better isn't easy.

RetailDive

Improving sustainability is a web of complexity for retailers. Ultimately, it may mean sidelining growth.

Retail 120
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DWS Raided For Greenwashing. Who’s Next?

Forrester eCommerce

Law and order is coming to the wild west that has been investment ESG. Last week, agents from the German financial supervisory authority raided DWS – Deutsche Bank’s asset management subsidiary, on suspicion of greenwashing. Other asset management companies should not rest easy, either; both regulators and enforcement bodies are cracking down on over-optimistic labels, […].

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

Supplies 361
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How to Build an Effective Marketing Calendar with BigCommerce

BigCommerce

Regardless of the size of your business or your marketing team, having a well-thought-out marketing strategy is essential for generating…

More Trending

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The Metaverse Must Be Deeply Human-Centric

Forrester eCommerce

At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.

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WWD: Sephora CEO Leaving After Less Than Two Years

Retail TouchPoints

Martin Brok, CEO and President of Sephora , is reportedly leaving the company at the end of June after a tenure of less than two years. He will be replaced by his predecessor, Chris de Lapuente, Chairman and CEO of the Selective Retailing division of LVMH Moet Hennessy Louis Vuitton , Sephora’s parent company. According to an internal release obtained by WWD , Brok’s departure is “due to a divergence of views.”.

POS 330
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Celebrating Pride Month with Pride Socks Founder Rachel Smith

BigCommerce

These were the five words that would change Rachel Smith’s life and set her on the course to creating her…

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How To Sell On Facebook Marketplace: A Step By Step Guide

My Wife Quit Her Job

Facebook is a great place to connect with friends and family. But Facebook also offers a marketplace where you can sell new and used products for free. The Facebook Marketplace is so popular that 1 in 3 Americans use it to buy and sell products which makes it a perfect platform to start or expand your ecommerce business. In this post, you’ll learn everything you need to know about selling on the Facebook Marketplace, including what it is, why you should use it, and how to sell your first p

eCommerce 156
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Invest In The Right Technologies To Improve Your Customers’ Financial Well-Being

Forrester eCommerce

The Forrester Financial Well-Being Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support financial well-being. Financial services executives should read this report to shape their firm’s investment approach to these technologies.

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Hudson Expands Global Loyalty Program to North America

Retail TouchPoints

Travel retailer Hudson , a Dufry company, has rolled out its loyalty program to its more than 1,000 stores across North America. The Red By Dufry program is already live in the 50+ countries where Dufry operates. Benefits include members-only discounts, a birthday reward, perks from car rental and hotel booking brand partners and pre-ordering through the retailer’s Reserve & Collect program, where available — all accessible via a mobile app.

Travel 323
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How Proactive Customer Service Benefits Your Post-purchase CX

lateshipment

Today’s shoppers have high customer service expectations and zero tolerance for issues. If an ecommerce business doesn’t meet their expectations in providing a decent and personalized CX, they will quickly move on to a competitor. This not just applies to the purchase phase but the post-purchase order delivery phase as well, which, unfortunately, you have no control over as the package has been handed off to the shipping carrier.

Customer 130
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How to Identify Pricing Competitors & What to Do with the Data

Wiser

Brands and retailers face many obstacles when forming a pricing strategy. Often, they are so focused on looking at their own images and internal goals that they forget to keep an eye on competitors. But there are many advantages when it comes to identifying and using competitor data. Staying aware of other brands’ movements is crucial to forming a successful and competitive pricing strategy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Apple iOS 16: My Takeaways

Forrester eCommerce

Apple continues to strive to make experiences easy, secure, and private for its customers. I’ll focus on the aspects of “easy” here, and what popped for me in Apple's keynote at WWDC 2022 earlier this week.

Customer 195
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Apple to Expand Further into Payment Services with Built-in BNPL Option

Retail TouchPoints

At Apple ’s 2022 Worldwide Developers Conference (WWDC), the tech giant unveiled a slew of updates for its impending iOS 16 release, including a new buy now, pay later (BNPL) option that will be incorporated into Apple Wallet. The service, called Apple Pay Later , will let users split any Apple Pay purchase into four equal payments, spread over six weeks, with zero interest and no fees.

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What's the Difference Between Amazon 3P and 1P? | Salsify

Salsify

Selling on Amazon, which was named the world’s sixth largest company by Forbes Global 2000 , is a great way to achieve your financial goals and expand your current business.

B2B 148
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The Loss of Third-Party Data and How Marketers Can Respond

SheerID

Learn about the challenges of data deprecation and how you can overcome them by finding privacy-friendly ways of collecting and using data.

Marketing 159
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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WWDC 2022 Keynote – All About Worldwide, Not So Much Developer 

Forrester eCommerce

Apple brought us their latest vision of the future at the 2022 Worldwide Developer Conference. Although the rest of the conference is aimed squarely at developers, the keynote treats development as subordinate. Instead, it’s a way to feature Apple’s latest and from time to time we’ll hear, “And for developers, there’s an API.” This year […].

Mobile 195
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Amazon Introduces AR Try-On for Shoes

Retail TouchPoints

Amazon Fashion has launched a new virtual try-on feature for shoes. The interactive mobile experience uses augmented reality to help customers visualize how a pair of shoes will look on them from every angle, which can better inform purchasing decisions. The new feature is currently available to customers in the U.S. and Canada using the Amazon iOS app.

Fashion 308
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Omnichannel Shopping: How Do Shoppers Engage With Your Brand? [Download] | Salsify

Salsify

When you think about omnichannel shopping, you may imagine futuristic shopping experiences fit for a sci-fi movie, but every year yields the launch of new technologies, the rise of new trends, and unforeseen changes in markets and buying behaviors.

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Creating a Military Discount Program (and Our Favorite Examples)

SheerID

Check out some of our favorite ways companies use military discount programs to quickly get discounts and benefits to our troops.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Der Weg zum Wachstum: Wichtige Einblicke und B2B-CMO-Trends 2022

Forrester eCommerce

Die Forrester-Marketing-Umfrage 2022 bietet – neben den sechs CMO-Trends – weitere Einblicke in die Chancen und Herausforderungen, die B2B-Marketer angehen müssen, um erfolgreich zu sein.

B2B 195
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How China’s Missfresh Makes Rapid Grocery Delivery Pay

Retail TouchPoints

The profit margin at grocery has always been razor-thin, and now, with online grocery growing in popularity, retailers must add the costs of picking individual orders and doorstep delivery to their already tight balance sheets. A Missfresh mini-warehouse, which operates as a dark store. As grocers around the world work furiously to meet consumers’ demand for delivery without breaking the bank, Chinese online grocer Missfresh looks to have a winning model.

Vend 290
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What Successful SaaS Companies Outsource So They Can Scale Faster

FastSpring

Speed wins in SaaS. I sat down with growth expert Frederic Linfjärd , and we talked about the reasons SaaS companies don’t always grow as fast as they could. “It’s called growth, but it comes down to speed in the end,” Fred told me. “How fast can you automate things internally so you can focus all your time on your product, the customer value, and really creating a great experience?”.

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Vetrinalive Review: Is This The Right eCommerce Platform for You?

Ecommerce Platforms

eCommerce is on the rise and showing no inclination of slowing down. Astonishingly, in 2020 alone, over two billion people purchased something online. Moreover, thanks to the sheer array of eCommerce platforms on the market, launching an online store is now one of the quickest and most straightforward ways to start your own online business. Often, these allow you to create an e-store and start selling within minutes.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The US Customer Experience Index, 2022, Shows That Brands Struggled During The Past Year

Forrester eCommerce

Forrester’s Customer Experience Benchmark Survey, US Consumers, 2022, reveals that CX quality in the US has fallen back to early-2020 levels, reversing gains made in 2021.

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Report: Frasers Group Acquires Missguided for $25.1 Million

Retail TouchPoints

UK-based Frasers Group , parent company of Sports Direct , House of Fraser and Flannels , has reportedly acquired digital fashion retailer Missguided for $25.1 million , according to The Guardian. The deal includes certain intellectual property of both the Missguided and Mennace brands. Missguided fell into administration on May 30, 2022 after being issued a winding-up petition by clothing suppliers.

Fashion 294
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Amazon launches virtual try-on for shoes

RetailDive

The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.

Mobile 137
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Buzzsprout Review and Pricing (June 2022): Everything You Need to Know

Ecommerce Platforms

You have a great podcast idea, scripted the first episodes, and are ready to start. But, one question remains: Where will you host your podcast? To deliver a great listening experience, you need a branded website that enables listeners to quickly browse through your episodes. At the same time, you need to ensure your podcast is available on all major podcast directories.

Download 104
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.