BigCommerce
APRIL 21, 2017
Branding isn’t a logo. It’s not your name. It isn’t some meaningless press release out to the world. It’s more than a strategy laid out in a Google doc. In fact, branding cannot be seen. Branding can only be felt. Think about the most amazing companies you have ever interacted with. Where does that excitement to try on the latest collections Flash Tattoos come from?
Optimizely
APRIL 21, 2017
Newsletters are a great way to promote current trends, advertise flash sales, offer advice in the forms of tips and tricks, and more. But sending all your customers the exact same newsletter content isn’t an effective way to engage each shopper, and could even be perceived as irrelevant. For example, a fitness brand we shopped with sent us a newsletter containing tips and tricks for how to “Get Bigger & Stronger” mere days after we’d browsed a series of weight-loss supplements.
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RTP blog
APRIL 17, 2017
By Jim Weaks, Cummins Allison With growing pressure to keep stores front-and-center in the minds of shoppers – especially given the growth and interest in non-traditional competitors – many grocers are looking for ways to differentiate through additional services. Self-service coin counting machines provide an opportunity to achieve competitive differentiation, retain and draw in new customers and increase the frequency of return visits – and purchases.
My Wife Quit Her Job
APRIL 19, 2017
Larry is the founder and CTO of Wordstream which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
BigCommerce
APRIL 18, 2017
Checkout optimization is a frequently overlooked area for retailers looking for routes to increase online revenue. Instead, many online business owners and managers focus on optimizing for the front end of the website –– creating beautiful designs , site experiences and merchandising product to push customers down a purchase funnel. That makes sense.
Optimizely
APRIL 18, 2017
Flash sales are an ideal way to introduce new lines of merchandise, drive purchases in specific product categories, and reach customers with opportunities to shop during the times when they’re most likely to make a purchase. And when done correctly, they’re proven to generate over 2X the conversion rates of standard promotional campaigns. But a poorly-executed flash sale won’t merely result in a lack of sales, it could be the thing that loses you a customer.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
APRIL 17, 2017
When it comes to email marketing, your revenue potential is directly proportional to the number of people on your list. Size matters! And for my online store, the more emails I collect, the more money I make. It’s that simple and email accounts for over 20% of my sales. Email is also one of those mediums that can be tapped over and over again to attract repeat customers, establish your brand, and humanize your business.
SellBrite
APRIL 17, 2017
Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a lot of time to waste—you have to start compiling and working through a list of growth ideas that you can implement to fuel real growth and profits for your ecommerce business.
A Better Lemonade Stand
APRIL 17, 2017
With this comprehensive guide learn to create a logo for your business that's unique & memorable. You can only make a first impression once so make it count. The post How to Create a Unique and Memorable Logo: The Comprehensive Guide appeared first on A Better Lemonade Stand.
RTP blog
APRIL 19, 2017
Walmart recently announced it would introduce an in-store pickup discount for select merchandise purchased online, starting April 19. The discounts will initially appear on approximately 10,000 items and then roll out to more than one million products by the end of June. The retail giant has been busy expanding its e-Commerce footprint as it continues to keep online leader Amazon in its crosshairs.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Fastr
APRIL 19, 2017
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Kate Somerville – Kate Can Glow What it is: A multimedia experience featuring real product users Why we love it: A good digital experience should tell a story, and this. The post Interactive Content Spotlight: Kate Somerville, Madewell, Nordstrom + More appeared first on Zmags.
Steve Dennis
APRIL 17, 2017
An unprecedented number of retail store locations are closing this year and more announcements are surely coming–though perhaps not quite as many as I suggested in my April Fool’s post. Given the lack of innovation on the part of traditional retailers, rampant overbuilding and the disruptive nature of e-commerce, this ongoing and massive consolidation of retail space was both inevitable and overdue.
Retail Technology Review
APRIL 18, 2017
What impact is e-commerce having on retailers? This was the question that HR service provider, SD Worx, put to almost five hundred retailers with fifty to thousands of employees in Britain, Belgium, Germany, France and the Netherlands.
RTP blog
APRIL 18, 2017
By Glenn Taylor, Senior Editor Walmart has undertaken quite a shift in its e-Commerce operations over the past year, with the $3.3 billion Jet.com acquisition , bringing aboard new execs and a whole new attitude for the brand. While the Jet.com acquisition would have been considered an implausible idea for the retail giant as recently as two years ago, Walmart is continuing to buck “business as usual” as it prepares to buy another major e-Commerce player: Bonobos.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Rishi Rawat
APRIL 17, 2017
Marketing is a boundless playground and you can drive yourself nuts trying every flavor of the moment. So you need to narrow your focus. After nearly 8 years of testing I can tell you the only 2 things that matter are answering these 2 questions: 1: How can we do a better job converting first-time buyers? 2: What caused a first-time buyer to place their first order?
Steve Dennis
APRIL 19, 2017
Some have called it the retail apocalypse. Others refer to it the great retail meltdown. And while hyperbole is the best thing ever , these pronouncements serve as better clickbait than sound analyses. Worse, it makes it sound like every retailer is struggling and that physical retail is doomed. Nevertheless, it’s hard to ignore the dramatic rise in store closings , job losses , bankruptcies and complete liquidations.
Retail Technology Review
APRIL 19, 2017
Cogeco Peer 1, provider of colocation, network connectivity, managed hosting, cloud and managed services, has announced the findings of an independently commissioned study, which found that 40% of UK retailers' websites experience downtime during seasonal peaks, such as Easter.
Salsify
APRIL 18, 2017
We went shopping for furniture and home goods on Amazon this week and thanks to our newly launched Product Content Grader were able to see just how well some of the site’s brands are performing on product content. You can get your own product content score , or read below for the lessons in good product content.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ecomdash
APRIL 20, 2017
Woocommerce apps and plugins make it easy to run your ecommerce business. Learn how to take your Woocommerce store to the next level. Read more. The post Apps & Plug-Ins You Should Be Using with WooCommerce appeared first on ecomdash.
ChannelAdvisor
APRIL 21, 2017
Every year, the Triangle Business Journal awards women in the Raleigh-Durham area (commonly referred to as the Triangle) who are not only dynamic leaders in the workplace but also outstanding leaders in their communities with the Women in Business Awards. The ladies of ChannelAdvisor are no strangers to the award — Director of Business Operations Danielle McNeillie and Vice President and General Counsel Diana Allen have been recipients in 2016 and 2015.
Retail Technology Review
APRIL 18, 2017
Actinic, the British e-Commerce solution provider and the 10,000 active e-Commerce sites launcher has the ambitious goal to quadruple its turnover in the following 5 years.
Bronto
APRIL 19, 2017
Consumers today have come to expect a certain level of personalization from their favorite brands. Does your customer experience give them what they want? The post Bronto Summit Blog Series: The Perfect Time for Personalization appeared first on Bronto Blog.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Profitero
APRIL 20, 2017
Keith Anderson, SVP Strategy & Insights, Profitero Arnold Ventura, VP of Business Development, Califia Farms. The online channel represents a massive opportunity for new and emerging brands, enabling challenger brands to grab a disproportionate share of the market. Profitero’s SVP Strategy and Insights Keith Anderson speaks to Arnold Ventura, VP of Business Development at Califia Farms, a plant-based beverage manufacturer in California (which also happens to be a Profitero customer).
Salsify
APRIL 19, 2017
Takeaway: I'm a millennial who keeps an eye on the latest whole food and health food trends. Here are 4 ways that food brands and retailers can catch and keep my attention, and ultimately earn my brand loyalty.
ecomdash
APRIL 17, 2017
It's all about speed and efficiency. Here's how to use an order management system software to ensure the success of your ecommerce business. Read more. The post How Order Management Software Streamlines Your Online Business appeared first on ecomdash.
Blue Acorn
APRIL 18, 2017
Magento. I’ve spent countless hour tinkering in the admin, managing development on the platform, and touting its flexibility and passionate community. However, I’d never experienced much of that community beyond the walls of Blue Acorn or over the phone and in emails. I needed some face time. It was finally time to head to Vegas and meet the community behind the platform at Magento’s annual conference, Imagine.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Profitero
APRIL 18, 2017
As we discussed in an earlier post , consumer demand for buying alcohol online is clearly on a growth curve. More retailers will explore, experiment with and expand online alcohol offers. And technology platforms and services will continue to emerge and evolve at a rapid pace. The key question becomes: What can alcohol brands do to influence shopper behavior and engage with online retailers and technology platforms?
Bronto
APRIL 17, 2017
In this latest post from our Bronto Summit Q&A series, our speakers discuss how to overcome the challenges of offering a unified brand experience. The post Bronto Summit Blog Series: Bridging the Gap Between Online and Offline appeared first on Bronto Blog.
Kibo
APRIL 21, 2017
Heading into the second quarter, merchants looking to maximize their marketing spend may […]. The post Tips for Using Native Advertising to Increase eCommerce Sales appeared first on The Omni Channel.
ChannelAdvisor
APRIL 20, 2017
Now that we’ve gone over some basic functions, we’ll go over how you can use more than one function in a given rule. We touched on this a bit in our last article, but let’s take a deeper dive into combining — or “nesting” — functions. Basics of Combining or Nesting Functions. When you create a business rule, you may nest functions inside of other functions.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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