Forrester eCommerce

JUNE 1, 2020

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Channel 536

Channel Technology Marketing B2B 536

Groove

JUNE 3, 2020

Not only will site security increase your store's credibility and protect its privacy, but it will also establish consumer trust and confidence in your brand. Cybersecurity issues and online scams are still an existing threat to websites, which is why employing security assurances is beneficial.

Shopping Carts 284

Shopping Carts Mobile Payments Payment Services 284

Retail TouchPoints

JUNE 3, 2020

Also, a retailer should be communicating with the customer and reinforcing their values about protecting safety, security and privacy.”. Their enthusiasm, and the comfort that they bring to the customers in their interactions, is paramount. Voice Interfaces Show Potential Both In-Store And Outside.

Mobile 225

Mobile Payment Services Technology POS 225

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce