Sat.Jun 20, 2020 - Fri.Jun 26, 2020

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Why Ecommerce Brands Need Customer Lifecycle Automation

Optimizely

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. His content expertise helps clients scale both organic and paid traffic acquisition through online advertisement strategies and on-page content management.

Customer 195
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How Customer Feedback Can Improve Your Ecommerce Business

BigCommerce

Do you know what the last customer who bought something from your ecommerce store thought about the product they received?

eCommerce 513
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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. At face value, it’s an investment well-worth the effort: 43% of consumers say they research products online via social networks and 27% discover brands and products via ads on social for discovery.

Channel 195
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Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester eCommerce

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].

Channel 545
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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4 BigCommerce Site Speed Solutions

Groove

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.

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What Is Adobe Commerce Cloud and Is It the Right Choice for Your Business?

BigCommerce

In the spring of 2018, the multinational software giant Adobe announced they had entered into an agreement to buy the…

More Trending

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The Pandemic Recession Demands a Digital Response

Forrester eCommerce

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal. Companies leapt into adaptive mode. And they seized digital to […].

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New Updates To Our BigCommerce & HubSpot Integration

Groove

What Is The BigCommerce & HubSpot Integration? The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. The integration is available for download in the BigCommerce App Store. Sync order data into deals, and sync customer data from orders into contacts.

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The Future of Retail, Reimagined

Retail TouchPoints

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its head. Get ready for the “new abnormal.”. Going forward there will be a fundamental shift in consumers’ reengagement and behavior towards physical environments, including the size and program of space.

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How ‘Buy Now, Pay Later’ is Transforming Online Shopping

BigCommerce

If your business is online, a big chunk of your target audience is likely made up of Millennials.

eCommerce 410
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything

Forrester eCommerce

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. The goal for the platform is clear: Combine the intuitive simplicity of a spreadsheet with the power and scale of […].

Marketing 545
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[COVID-19] How to Boost eCommerce Sales and Overcome Operational Challenges

lateshipment

As lockdown restrictions are lifted in various parts of the world, people are showing increased enthusiasm toward coming out and spending their money, which is good for the global economy. This is particularly true in the case of Europe, where even the worst-hit countries like Italy and Spain are gradually easing restrictions. Although the COVID-19 pandemic has not gone away for good, according to the latest report released by the Commerce Department, retail sales, comprising sales at stores,

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Amazon Launches Global Anti-Counterfeiting Team

Retail TouchPoints

Amazon has unveiled its Counterfeit Crimes Unit, a global, multi-disciplinary team that includes former federal prosecutors, experienced investigators and data analysts. The negative impacts of counterfeiting are high: counterfeit products are estimated to have cost the global economy $323 billion in 2018. The new Counterfeit Crimes Unit, which will investigate cases where a bad actor has tried to evade Amazon’s systems by listing a counterfeit product, will mine Amazon’s data; cull information

eCommerce 306
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Critical Magento Security Vulnerabilities and the Implications of Magento 1 End of Life

BigCommerce

In 2015, cybersecurity firm RiskIQ first began tracking card skimming attacks perpetrated by a “loose confederation of online credit card…

Magento 302
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See

Forrester eCommerce

Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade. During our recent Summit and CX North America virtual events and in many reports and blogs, Forrester analysts have provided guidance about how best to respond, today and in the coming […].

B2B 477
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Shopify Capital Review 2020: Everything You Need to Know About Shopify Capital

Ecommerce Platforms

Shopify is widely renowned as one of the most popular eCommerce store builders in the world. With this website-building service, you can create a lucrative presence online, complete with everything you need to generate amazing cash flow. Shopify users benefit from access to everything from amazing shipping and handling support, advanced checkout systems, and endless plugins to boost store performance.

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Patagonia Joins REI And The North Face In Facebook Ad Boycott

Retail TouchPoints

Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and The North Face in a boycott of Facebook and Instagram advertising scheduled to last through July. The retailers are supporting the #StopHateForProfit initiative, which has partners including the Anti-Defamation League , the NAACP , Sleeping Giants , Color of Change , Free Press and Common Sense.

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310: How To Make Money When You Have No Money With Steve Chou

My Wife Quit Her Job

In this episode, I will teach you how to make money with no money in a sustainable way that can eventually lead to a profitable online business. This tutorial will assume that you are starting from complete scratch with no audience, no connections and no prior business experience at all. What You’ll Learn. How to make your first 1000 dollars without paying a dime.

Books 156
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The COVID-19 Crisis Sets The Direction For Europe’s Job Market

Forrester eCommerce

In Europe, we need to rethink the meaning of a “job.” Europe is standing at a crossroads. If invested smartly, the COVID-19 stimulus packages could help Europe to regain some competitive standing. If Europe wastes this crisis, it will slip further down the path of global irrelevance. Central to this scenario is how Europe’s businesses […].

Marketing 469
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How to Buy an Ecommerce Business: 7 Expert Tips

ecomdash

How do you buy an ecommerce business? Rather than starting from scratch, you can purchase an existing online retail brand. Here are the 7 best tips to help. The post How to Buy an Ecommerce Business: 7 Expert Tips appeared first on Ecomdash.

eCommerce 158
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GNC To Enter ‘Pre-Packaged’ Chapter 11 Bankruptcy Process

Retail TouchPoints

GNC Holdings has filed a “prepackaged” Chapter 11 bankruptcy plan that will speed up the closure of at least 800 to 1,200 stores. Harbin Pharmaceutical Group Holding Co. will acquire the retailer for $760 million as part of the plan, which has backing from 90% of GNC’s creditors. GNC also has secured approximately $130 million in liquidity, which will allow it to maintain normal operations during the bankruptcy proceedings.

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What is Shop Pay and How does it Work? (June 2020)

Ecommerce Platforms

Looking for a payment solution that allows you to take credit card payments on Shopify and do something good for the environment? Shop Pay has you covered. The ultimate solution for Shopify customers, Shop Yay transforms your ecommerce strategy, while simultaneously making the world a better place. Shop Pay, otherwise known as Shopify Pay, is all about guiding potential customers through their path to purchase and generating more sales.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Apple Takes An Inspiring Stand On UX, Privacy, And Diversity At WWDC 2020

Forrester eCommerce

Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility. It also makes a clear statement on privacy and diversity principles. UX is all about use in context Creating […].

Mobile 469
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5 inspirational examples of chatbots in e-commerce

Omniconvert

Ray Kurzweil predicts that computers will have human-level intelligence until 2029. It means we’ll be able to have a meaningful. The post 5 inspirational examples of chatbots in e-commerce appeared first on ECOMMERCE GROWTH Blog.

eCommerce 148
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Albertsons IPO To Raise Up To $1.3 Billion

Retail TouchPoints

Albertsons is planning to raise up to $1.3 billion in an initial public offering that could value the grocery retailer at $11.6 billion. The company plans on offering 65.8 million shares at a price range of $18 to $20 per share. Albertsons is backed by Cerberus Capital Management LP, and the listing would create an opportunity for Cerberus to exit the company should it choose to do so, according to Reuters.

Books 299
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How Herschel uses AR on product pages with headless commerce (and so can you)

GetElastic

Augmented and virtual reality is gaining traction with brands and retailers looking to enhance buying experiences. And it’s getting easier to adopt and inject into product pages thanks to headless commerce APIs and progressive web applications (PWAs). Today’s late-model mobile devices are shipping with enhanced native AR support, with toolkits like Apple’s ARKit and Google’s ARCore offering developers a way to connect AR to the storefront.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications

Forrester eCommerce

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk. Industrial manufacturers already manage a complex matrix of price lists. These might include global corporate pricing agreements and distributor prices.

B2B 468
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How Performance Marketing for Customer Acquisition Works within Your Marketing Strategy

Omnisend

Reading Time: 5 minutes. Long gone are the days where the customer experience exists solely on your website. The complex customer journey continues to evolve rapidly from its linear beginnings. From discovery to purchase (and beyond), merchants have countless channels to track and nurture. Generally speaking, advertisers utilize various marketing channels to focus on either customer acquisition or retention.

Marketing 148
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Retail Strategy 2.0: Separating Urgent From Important

Retail TouchPoints

Add To Calendar. Jason Goldberg believes COVID-19 is a time machine. It has made us travel five years into the future, accelerating trends and business imperatives as a result. What does that mean, exactly, and how can retailers best adapt and respond? Well, according to the Chief Commerce Strategy Officer at Publicis, it’s complicated. Join this Retail Reset conversation to learn how to break down what separates the “urgent” from the “important” and how specific tr

Retail 298
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

Published July 1, 2020. Google’s Smart Shopping intelligent machine learning has been transforming how brands are performing in the Shopping segment. The average Smart Shopping campaign increases conversion value 30% over a standard campaign. For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.