Forrester eCommerce

DECEMBER 22, 2020

(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic.

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Customer 545

Retail TouchPoints

DECEMBER 22, 2020

With the demise of the third-party cookie looming and privacy regulations becoming harder to navigate for advertisers, a retail media network does all the hard privacy compliance legwork for the advertiser.

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Presentation Consumer Books Consumer Goods 177

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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