ESW
SEPTEMBER 28, 2020
The pandemic has shifted the buying habits of millions. With stores shuttered, many consumers are buying online for the first time ever. According to a study by ClearSale , there was a 16% increase in first-time online shoppers between March and April, 2020, in the U.S. and Canada. The needs of new online customers differ vastly from those who have been making purchases online for years.
RetailDive
SEPTEMBER 29, 2020
For many companies COVID-19 was the culprit, for others it was a series of unfortunate decisions. But, this year has hit the industry hard.
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Retail TouchPoints
SEPTEMBER 29, 2020
Self-checkout is already a big part of how customers shop — according to RBR’s report, “EPOS and Self Checkout in 2020” , shipments of self-checkout solutions increased by 52% in 2019 to a new record high. But as the new normal continues to evolve and shoppers are seeking low-contact checkout options, self-checkout is going to continue to play a major role in how customers pay for their purchases.
Forrester eCommerce
OCTOBER 1, 2020
This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2. Ok, let’s be honest, they were never bitter rivals. More like sibling rivals. Both reside in the same neighborhood in Bellevue Washington, just one town over from Microsoft’s Redmond headquarters. Both have significant Microsoft DNA.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
SEPTEMBER 29, 2020
The development team here at Groove Commerce created this HubSpot Shopify Integration to make it easier for eCommerce merchants to capture abandoned carts, follow-up with customers post-purchase and automate workflows beyond email. HubSpot Shopify Integration: What Is It? The HubSpot & Shopify Integration offers a variety of inbound marketing tools to help eCommerce businesses drive more online revenue.
Kissmetrics
SEPTEMBER 29, 2020
Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.
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Forrester eCommerce
SEPTEMBER 28, 2020
Over the last 10 years we’ve watched big data, cloud, advanced analytics, and now AI and machine learning drive increased data platform investment. Yet, there wasn’t any real change from traditional data strategy and approaches. The evidence? Massive blind spots and hardened data arteries in the disruption of COVID-19. We were looking back, even when […].
Groove
OCTOBER 1, 2020
Have you taken a good look at the current eCommerce strategies your brand is utilizing? Are those tactics driving significant results or are they keeping your brand just above the water? There are various strategies for building, designing and marketing your online store. To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals. 10 eCommerce Strategies: Increase Reach & Drive Sales Conver
Kissmetrics
SEPTEMBER 26, 2020
Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy.
Retail TouchPoints
SEPTEMBER 29, 2020
In anticipation of customer demand for more and faster delivery options during the holidays, Bed Bath & Beyond has launched multiple options for same-day home delivery. Customers selecting home delivery on the Bed Bath & Beyond and buybuy BABY websites will have their orders fulfilled in stores by personal shoppers working with Shipt , a division of Target.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 1, 2020
After completing my computer science degree, I started working with Olivetti back in the ’80s. That was 20 years after the glorious Ing. C. Olivetti invented the world’s first personal computer (which very few know about). This clearly changed widespread perception of computers as these dangerous monsters occupying huge rooms that you would rather stay […].
BigCommerce
OCTOBER 1, 2020
It’s tough to succeed as a small business.
Kissmetrics
OCTOBER 2, 2020
As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9.
Retail TouchPoints
SEPTEMBER 28, 2020
Seasonal hiring provides a window into retailers’ priorities, and 2020 demonstrates both the COVID-19-powered growth in ecommerce and the need to operate stores and supply chains safely. Across a wide range of retailers, three trends are driving the industry’s holiday hiring strategies: The race is on for same-day delivery. Competition for faster deliveries is being spurred by Amazon’s resurgent ability to deliver for Prime members after a rough period early in the pandemic as well as the launch
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
SEPTEMBER 30, 2020
The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear. One of the most important things you can do as a revenue or sales operations leader is ensure that the annual sales goals set across the business are realistic and in line with the business assumptions.
BigCommerce
OCTOBER 1, 2020
There’s a lot about ecommerce that’s complicated. An ecommerce business must be agile, and its decision-makers switched on to succeed.
Kissmetrics
OCTOBER 1, 2020
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them at all, and those that do have them often push these critical pages to the back burner during website revision projects.
Retail TouchPoints
SEPTEMBER 30, 2020
David’s Bridal has launched an immersive commerce experience that brings wedding attire directly into shoppers’ homes through 3D and augmented reality (AR). The technology, developed in partnership with Vertebrae , enables customers to view bridal gowns and bridesmaids’ dresses at a full 360-degree angle. Customers browsing on the David’s Bridal website can access 3D and AR visualizations of the brand’s 50-plus. best-selling dresses directly from product pages without needing to download a se
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
SEPTEMBER 29, 2020
The COVID-19 pandemic and other major occurrences of 2020 have made this year unlike any other. Sales leaders must consider three key priorities to create a viable plan for 2021.
Optimizely
OCTOBER 1, 2020
BUBS Naturals is a dietary supplement company that offers shoppers extremely high quality and sustainably sourced collagen and MCT oil powder. The brand’s messaging inspires people to live a healthier, fuller life — to “do good, feel good.” Storytelling as a means to connect with people, reveal the humans behind the brand, and convert prospects into loyal customers is extremely important to BUBS Naturals.
Kissmetrics
SEPTEMBER 29, 2020
Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.
Retail TouchPoints
SEPTEMBER 30, 2020
Target is preparing for the extended holiday season with a combination of long-term and short-term deals. While the company plans on offering Black Friday pricing throughout November, matching Walmart ’s holiday plans , it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
SEPTEMBER 29, 2020
B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group.
My Wife Quit Her Job
OCTOBER 1, 2020
I’m thrilled to have Molly Pittman back on the show. Molly was the VP of marketing for Digital Marketer for many years. And she recently became the CEO of Smart Marketer, a teaching company founded by Ezra Firestone. Over the years Molly has spent millions of dollars on paid traffic and recently, she released a brand new book called “Click Happy” In this episode, we discuss happiness, relationships and running Facebook ads.
Kissmetrics
SEPTEMBER 28, 2020
When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.
Retail TouchPoints
OCTOBER 1, 2020
The 2020 holiday season will be dominated by uncertainty, a sharp contrast to the relatively steady growth in spending and ecommerce traffic that retailers enjoyed over the past several years. Retailers will have to forge ahead without reliable historic data to guide them — but looking at the events of the past six months and results from recent surveys can help center their perspective.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
OCTOBER 1, 2020
Biometric authentication is a powerful technology with many compelling use cases but is not without controversy and distinct risks. What are users’ privacy rights in how biometric information is processed and stored? How are biometrics regulated around the world? How can the use of biometrics lead to discriminatory practices? What security shortcomings are associated with […].
ROI Revolution
OCTOBER 1, 2020
Published March 12, 2020. Last updated October 1, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow.
Kissmetrics
SEPTEMBER 27, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Here’s a business cliche for you: Employees are the greatest asset for every company. Precisely why recruitment is so challenging for HRs or recruiters. The process is quite elaborate and comprises several steps ranging from job posting to managing and streamlining applications.
Retail TouchPoints
SEPTEMBER 30, 2020
After liquidation and the sale of its trademarks and intellectual property in August 2019, the Charming Charlie brand has returned with the opening of its first physical store at the Cumberland Mall in Atlanta. The women’s apparel and fashion accessories retailer plans to open additional store locations in markets across the country through the rest of 2020 and into early 2021.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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