Optimizely

FEBRUARY 5, 2021

Super Bowl LV is this weekend! Will you be watching? Of course, you will. We’re in a pandemic , so what else is everyone doing, am I right? Crack open some drinks, order some pizza, cozy up with your family and pets, and make a night of it. I don’t know about you, but it’s one of my favorite nights of the year. I love football, I really do, but my team did not even make it into the playoffs this year (ahem, I’m looking at you, Chargers, ahem!

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Marketing Games Events Consumer 370

Retail TouchPoints

FEBRUARY 4, 2021

Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an open window. Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion.

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Supplies Payment Services Payments Document 299

FastSpring

FEBRUARY 2, 2021

Ecommerce transactions are one of the fastest-growing revenues on the planet. As Coronavirus has swept the world, so has the demand for online sales. Since the beginning of the year, data clearly reflects the bursting demand for ecommerce. However, as online selling continues to set records, unfortunately, so does the probability of fraud. This isn’t anything new, of course.

eCommerce 113

eCommerce Merchant Services Shipping Costs Banking 113

Forrester eCommerce

FEBRUARY 4, 2021

Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other. Stadium attendance in Tampa is limited to 22,000, a fraction of the record-breaking 100,000 fans in […].

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Other 469

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Groove

FEBRUARY 3, 2021

It's not uncommon for eCommerce businesses to face challenges when it comes to backordering, inventory management and pricing rules. That's exactly what one client, Garrett Wade, had trouble with on their Magento website, so they turned to Groove Commerce for help migrating their entire eCommerce store from Magento to BigCommerce. Garrett Wade's BigCommerce Website.

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BigCommerce Magento Shipping Costs Outdoor 370

Kissmetrics

FEBRUARY 1, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.

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SEO Social Media Improvements PPC 355

Forrester eCommerce

FEBRUARY 5, 2021

First, before you all jump to making comments: I have absolutely zero doubt that Amazon will retain its dominant foothold in retail and digital long after I type the last period of this post. But this post is about the culture and operating philosophy of the company – and the real question of “Can Amazon […].

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Operations Retail Customer 461

My Wife Quit Her Job

FEBRUARY 2, 2021

Today is special because I’m sharing another episode of my other podcast with my business partner Toni called the Profitable Audience podcast. If you haven’t checked it out yet, both Toni and I leverage our experiences with blogging, running events, list building, YouTube, podcasting, membership sites, digital products in order to teach you how to build and monetize your audience.

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Events Blog Other 156

Kissmetrics

FEBRUARY 3, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Online shopping is more convenient than ever, and so is building an ecommerce store. If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent.

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Shopify Payment Services WooCommerce Payments 326

Retail TouchPoints

FEBRUARY 2, 2021

After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.

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Shipping Recommendation eCommerce Customer 336

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

FEBRUARY 3, 2021

Where does supply chain risk rank in the hierarchy of priorities in the grand scheme of a firm’s business strategy? If 2020 taught us anything, it was that we underestimate the pivotal role of supply chain. It also taught us that supply chain risk IS business risk. If the mechanisms, processes, and partners that power our value chain suddenly come to a grinding halt, and we’re unable to deliver to our customers then effectively, we have no business.

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Supplies Management Customer 449

MakeWebBetter

FEBRUARY 3, 2021

Valentine’s day is around the corner, and as a WooCommerce store owner, you should be pretty much as excited as all the happy couples out there. To be true, there is no particular season of love. But, there are multiple seasons for marketing. Every holiday season brings new hope for new marketing ideas. Therefore, this […]. The post Valentines Day Marketing Ideas For Your WooCommerce Store appeared first on MakeWebBetter.

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WooCommerce Marketing Gifts Channel 179

Kissmetrics

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. For starters, consider the overwhelming push toward personalization.

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Social Media B2B Games Marketing 320

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store).

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Customer Experience Customer Omnichannel Social Media 317

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

FEBRUARY 4, 2021

This is the second part of my blog and webinar series on AI governance and risk management. In my previous blog post and webinar, I discussed how AI is driving the need for data and technology governance to evolve and expand its scope to include ethics, accountability and risk management. In this blog accompanying the […].

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Webinar Blog Technology Management 440

Steve Dennis

FEBRUARY 1, 2021

The reports that Hudson’s Bay Co. is planning to split its online and brick-and-mortar operations into two companies, and then take Saks.com public, immediately strikes me as one of the dumbest strategic decisions I have heard in a long, long time. If we have learned anything from the past two decades of retail disruption, it’s that notions of separate physical and digital shopping behavior are increasingly distinctions without a difference.

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Multi-channel eCommerce Books Department Stores 174

Kissmetrics

FEBRUARY 3, 2021

Music can be a game-changer for creating online visual content for your brand. But where can you find music available for commercial use? More specifically, where can you get it for free? Before we dive into the resources available, let’s talk about commercial use. When you’re wondering whether something counts as commercial use, think about whether you’re using it for your business.

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Download Subscription Social Media Definition 318

Retail TouchPoints

FEBRUARY 3, 2021

Following the fall 2020 launch of its Amazon One contactless biometric palm reader in two Amazon Go stores, the retailer has rolled out the technology to a total of eight retail locations throughout the Seattle area, according to reporting in TechCrunch and other publications. The solution uses computer vision to record an image of a person’s palm and associate it with a credit card.

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Retail Blog Technology Mobile 290

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

FEBRUARY 3, 2021

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.* In 2020, 64% of US online adults said that they made a consumer electronics purchase online on a computer, […].

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Consumer Electronics Electronics Consumer Marketing 440

Ecommerce Platforms

FEBRUARY 5, 2021

To earn the loyalty and attention of today’s customers, companies need to create an incredible customer journey. From the moment you first engage with your target audience, you’ll need to understand what they need, how to interact with them, and what it’s going to take to drive a conversion. Unfortunately, it’s becoming increasingly difficult for any business to see the whole journey at once.

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Live Chat Payment Services Social Media Payments 156

Kissmetrics

JANUARY 31, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage it all with an easy calendar layout.

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Events Books Download Demo 315

Retail TouchPoints

FEBRUARY 4, 2021

Champagne. Chocolate. Flowers. Sheet rock? In an attempt to prove that romance can flourish no matter the surroundings, Lowe’s has launched a special promotion for a unique Valentine’s Day experience for 50 DIY-loving couples across the country. The “Night of Lowemance” will include a splash-painting date night in-store at Lowe’s, complete with a toast, light bites and a curated “menu” of HGTV Home by Sherwin-Williams paint colors.

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Events Supplies Marketing Retail 264

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

FEBRUARY 1, 2021

It’s a story straight out of the Sherwood Forest, with a stopover in Holland. A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price of GameStop, a widely shorted stock, from $19 to $325 (as of this writing). As the saga continues to […].

Social Media 375

Social Media Financial Services Customer Experience Management 375

SellBrite

FEBRUARY 4, 2021

Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. You’ve already set prices, taken product images, and worked out listing details. Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Yes, it’s an investment of time and money—but a good one.

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Multichannel Payment Services Merchant Services Shipping Costs 152

Kissmetrics

FEBRUARY 5, 2021

If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. But will the switch to HTTPS have a significant impact on your website and business?

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SEO Document Improvements eCommerce 314

Retail TouchPoints

FEBRUARY 1, 2021

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal. Replika’s solution is designed to help brands activate their sales associates and brand ambassadors to sell more effectively online. Replika will use the funding from LVMH Luxury Ventures and L’Oréal Business Opportunities for L’Oréal Development (BOLD) to expand to new brands and industrie

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Fashion Electronics Travel Technology 262

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

FEBRUARY 2, 2021

Security tools cannot do what humans can do. Instead of replacing humans in the SOC, augment them so they can do what they are actually good at.

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Operations 407

Omniconvert

FEBRUARY 3, 2021

The Apprentice RFM group consists of new customers who just placed their new order so they are very important to your business. Make them repeat customers! The post The Ultimate CVO Guide – RFM model: Breakups appeared first on Omniconvert Ecommerce Growth Blog.

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Blog eCommerce Customer 148

Kissmetrics

FEBRUARY 3, 2021

People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained. Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that you can host on your own website.

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Social Media SEO Travel Mobile 297

Retail TouchPoints

FEBRUARY 1, 2021

Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. markets. “As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” said a Tru Kids spokesperson in a statement.

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Toys Channel Operations eCommerce 261

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer