Kissmetrics
NOVEMBER 13, 2017
Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not. Selling online isn’t only seasonal.
BigCommerce
NOVEMBER 16, 2017
Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. While many brands start out in ecommerce by taking a simplistic approach to shipping –– like offering free shipping across the board or showing unmodified UPS or USPS rates –– the most successful merchants use strategic shipping options to differentiate themselves from their competition and increase margins.
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RTP blog
NOVEMBER 15, 2017
With the holiday shopping season kicking into full gear in little more than a week, retailers of all sizes are prepping for the customer rush. While most shoppers think of the massive doorbuster deals offered at their favorite big-name retailer, smaller retailers have just as much, if not more, at stake in making the holidays a success. The RTP team discusses what strategies small businesses can use during the holiday season, including taking advantage of Small Business Saturday on November 25,
Ecommerce Platforms
NOVEMBER 14, 2017
Even before deciding on a type of product to sell on your website, it's not a bad idea to understand how the wholesale supplier system works. But here's what: It's not a well-structured system at all. It's a large collection of random suppliers scattered all across the world. Some of them are great, while others not so much. Not too long ago there were hardly any sites organizing lists of suppliers, making it difficult for retailers to locate the best ones.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
NOVEMBER 15, 2017
If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.”. With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016 study, 86% of marketers stated that they were planning to increase their upcoming email marketing budgets.
BigCommerce
NOVEMBER 13, 2017
Think a net promoter score of 100 is impossible? Andie Swim has it. What about a 2,000% increase in conversions? Bob Johnson’s built a tool for that. Thinking of selling a single product each day at flash sale prices? Silver Jewelry Club has you beat. In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Optimizely
NOVEMBER 16, 2017
Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. However, data has proliferated as quickly as your marketing tools have.
Kissmetrics
NOVEMBER 17, 2017
Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers in both e-commerce and search — Amazon and Google.
BigCommerce
NOVEMBER 13, 2017
Why they won. Bob Johnson’s Computer Stuff won the Innovation Award for Customer Experience. For the brand’s ability to “think like a customer” and enable tools that addressed specific pain points in the search experience. Business stats. Founder: Bob Johnson. Who submitted (and is quoted below): Ed Lasher, Marketing Director. Year founded: 1996. Headquartered: Smyrna, DE.
RTP blog
NOVEMBER 17, 2017
Geographic information system (GIS) data already is used extensively by retailers for everything from site selection to reporting and business intelligence. But the addition of mobile behavioral data, in conjunction with cloud-based mapping programs, can uncover critical insights — such as shoppers’ activity before entering a store and their movements after leaving the store.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Optimizely
NOVEMBER 14, 2017
If you ever want to spark a heated conversation, simply ask: “How many unread emails do you have in your inbox right now?”. Then, get ready for a fierce competition between friends, family, or coworkers for who gets the most emails per day, and complaints about how tough it is to open, read, and respond to each and every one. The crowded inbox has become an unfortunate fact of modern life for many of us.
Kissmetrics
NOVEMBER 14, 2017
These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of the world.
BigCommerce
NOVEMBER 13, 2017
Why they won. Seriously Silly Socks won the Innovation Awards Grand Prize of $10,000 and a fully paid trip to a Retail Conference of their choice. For building a personalized Build-a-Box tool that simultaneously reduced pick, pack and ship time –– saving time while making money. Business stats. Founder: Andrew Gill. Who submitted (and is quoted below): Andrew Gill.
RTP blog
NOVEMBER 14, 2017
By Debbie Hauss, Editor-in-Chief Black Friday. Cyber Monday. Small Business Saturday. Sofa Sunday. Singles Day. And what about Free Shipping Day ? This year there already are more than 225 retailers participating in this promotional day that started in 2008. To me it’s all become too much. It feels like almost every day, starting before Halloween, is some special holiday shopping day.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Rishi Rawat
NOVEMBER 13, 2017
There is one really important aspect of improved conversions: when you let the user drive their own experience they convert at a higher rate. Drip.com understands this. When you go to their comparison page instead of showing a table with 3 pre-selected competitors Drip allows users to select the competitors they want to compare Drip against, thus improving the relevancy of the comparison.
Profitero
NOVEMBER 16, 2017
In our second annual industry study, we found that companies are setting ever more aggressive online sales targets, but they feel less and less certain about how they will achieve them – citing a lack of clear strategy as their number one challenge in growing eCommerce sales. The Profitero 2017 study, How Brands Are Budgeting and Organizing Around eCommerce , surveyed 134 brands across more than 10 industries between July and September 2017, with the aim of understanding how brand manufacturers
BigCommerce
NOVEMBER 13, 2017
Why they won. Beer Cartel won the Innovation Award for Marketing Innovation. For creating a content asset that drove thought leadership, revenue and customer loyalty. Business stats. Co-owner: Richard Kelsey. Who submitted (and is quoted below): Richard Kelsey. Year founded: 2009. Headquartered: Sydney, Australia. Ecommerce vertical: Food & Beverage.
RTP blog
NOVEMBER 13, 2017
By Ryan MacInnis, Voysis Black Friday has been one of the biggest days for retailers in the U.S. for the past decade. Shoppers have increased their spending on Black Friday by 138% since 2005, and are still spending hours waiting in lines to claim that great deal only available on that day. But as shopping has evolved with the introduction of voice commerce, people are spending less time waiting in lines and showing up for Black Friday.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
My Wife Quit Her Job
NOVEMBER 14, 2017
In a previous article, I compiled a comprehensive list of must have tools that I use to run my ecommerce store. So this week, I put together a list of tools and plugins that I use for my other businesses which include my blog, my podcast and my online course. Similar to the way I run my online store, I adopt a minimalist mindset when it comes to 3rd party applications.
Ecommerce Platforms
NOVEMBER 13, 2017
On Ecommerce Platforms, we've gone through several ways to make an online marketplace like that of Etsy, ThemeForest, Sharedesk or even something for services like finding contractors or photographers. Some of them work well, but it always seems like something's missing. Sometimes you find that the marketplace template isn't that flexible. Other times the platform doesn't allow for services, bartering, or free plans to try the platform out.
BigCommerce
NOVEMBER 13, 2017
Why they won. Andie Swim won the Innovation Award for Product Innovation. For creating a product experience that extends far beyond the product itself. Business stats. Founder: Melanie Travis. Who submitted (and is quoted below): Melanie Travis. Year founded: 2017. Headquartered: New York, NY. Ecommerce vertical: Direct to consumer (Apparel & Jewelry).
GetElastic
NOVEMBER 16, 2017
According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation. Here are some of the most common and expensive mistakes that send well-intentioned digital projects to their doom. 1 You’re not investing in experiences that cus
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
My Wife Quit Her Job
NOVEMBER 16, 2017
Today I’m happy to have Brad Moss on the show. Brad recently spoke at my conference, The Sellers Summit, this past year, and his presentation was very well received by the attendees. He’s the former head of Seller Central at Amazon and he has intimate knowledge of how Amazon works from the inside. And today, he’s the founder of ProductLabs.net where he helps Amazon sellers blow up their businesses.
Ecommerce Platforms
NOVEMBER 16, 2017
Here's a job title you never thought you would have you considered starting your ecommerce store: photographer. Sure, you would have expected to be an accountant, marketer, salesperson, designer, and some of the many other roles you would have to fill, but photography is something most ecommerce marketers don't think of. But studies show that photos have a tremendous impact on sales, so it's important that you learn how to take product photos.
BigCommerce
NOVEMBER 13, 2017
Why they won. Freund Container was a finalist for the Innovation Awards. For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Business stats. Who submitted (and is quoted below): Chris Hiller, General Manager. Year founded: 1938. Headquartered: Lisle, Illinois. Ecommerce vertical: B2B. Agency used: AmericanEagle.
GetElastic
NOVEMBER 16, 2017
According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation. Here are some of the most common and expensive mistakes that send well-intentioned digital projects to their doom. 1 You’re not investing in experiences that customers reall
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Omniconvert
NOVEMBER 16, 2017
Today is the best time in history to be an evidence-led retailer. Data is available everywhere, tools are improving daily, and the business climate is data-friendly. You hold in your hand the keys to the kingdom. But, you must not squander the opportunity. It will be taken away unless you use it wisely. In this post, […]. The post The Future of E-commerce Belongs to Optimizers appeared first on Conversion Rate Optimization (CRO) Blog.
Ecommerce Platforms
NOVEMBER 15, 2017
Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions. And then came along Instagram. While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.
BigCommerce
NOVEMBER 13, 2017
Why they won. Silk Software was a finalist for the Innovation Award for Agency Innovation for their work on Flip Flop Shops. For bringing a franchise brand up-to-date online, using content and regional merchandising, shipping & store pickup to grow sales. Business stats. Founder: Brian Curin. Who submitted (and is quoted below): Alec B erkley, Partner.
A Better Lemonade Stand
NOVEMBER 16, 2017
Source inventory for your Shopify store from this list of the 10 best Shopify dropshipping apps to acquire high quality inventory for your business! The post 10 Best Shopify Dropshipping Apps to Acquire Inventory for Your Business appeared first on A Better Lemonade Stand.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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