FastSpring

JANUARY 25, 2019

Make sure your business is taking steps to protect your customer’s data and security by ensuring that your website is compliant with the necessary PCI-DSS and data privacy standards. Data privacy and protection will continue to be one of the most important areas of focus for ecommerce.

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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