Sat.Jul 08, 2023 - Fri.Jul 14, 2023

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Achieving Success With the Ecommerce Subscription Model

Salsify

Typical ecommerce models rely on point-in-time revenue. Brands engage visitors, visitors consider products, and products are purchased by new customers. Once initial sales are complete, brands must find ways to keep buyers coming back if they want revenue to remain consistent.

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AI in Ecommerce: How Generational Perspectives and Corporate Culture Influence Adoption

Fastr

T he role of artificial intelligence (AI) in ecommerce is rapidly evolving. The last year seems to have seen as much advancement in AI as prior decades combined. With its ability to enhance customer experiences, streamline operations, and drive business growth, AI has b een a game-changer for online retailers. However, the acceptance and utilization of AI vary across different generations, and brands exhibit diverse reactions to its implementation.

eCommerce 130
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Best 20 Repricing Tools: Maximizing eCommerce Success

Algopix

In the rapidly evolving world of eCommerce, staying competitive is crucial for online sellers. One effective strategy to gain a competitive edge is dynamic pricing, which involves adjusting prices in real-time based on market conditions and competitors’ pricing. To streamline this process, eCommerce businesses turn to repricing tools. In this article, we will explore the best 20 repricing tools available, their key features, and how they can benefit businesses in the eCommerce landscape.

eCommerce 109
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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Amazon Seller Repay: A Guide To Amazon Seller Repayment Charges

My Wife Quit Her Job

If you want to own a profitable Amazon store, you need to be aware of the various fees that Amazon charges. In this article, I explain how the Amazon Seller Repayment fee works, including when Amazon charges it and how you can avoid it. The post Amazon Seller Repay: A Guide To Amazon Seller Repayment Charges appeared first on MyWifeQuitHerJob.com.

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Ecommerce Customer Reviews: Why They’re Important and How to Design Them

ESW

Soliciting ecommerce customer reviews have become a ubiquitous part of the post-purchase experience. And for good reason because reviews are a shoppers’ go-to source of product information. In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. Recent research shows that 95% of consumers consult customer reviews before making a purchase , and 30% of customers research reviews for every purchase they make.

eCommerce 146

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Apple co-founder Steve Jobs once said , “People don’t know what they want until you show it to them. Our job is to figure out what they want before they do.” The world of retail is getting ready for its iPhone moment using breakthrough generative AI technology. Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from

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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. Influencer marketing strategies involve creating partnerships with social media influencers , or creators who have amassed a following on one or more platforms by developing a collection of content typically focused on a distinct niche.

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10 Shopify Plus apps to increase your sales

Omnisend

Reading Time: 8 minutes The ecommerce industry has been experiencing unprecedented growth: a MARKINBLOG study shows over 26.5 million ecommerce sites operate worldwide today. This has resulted in the market being more competitive than ever before. To stay ahead, brands need to deliver seamless shopping experiences that exceed customer expectations. This is where Shopify Plus comes in.

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Half Of Generative AI Users Are Indiscriminate About Data Use

Forrester eCommerce

Despite the risks, over half of US online adults who have used generative AI said they are “fine” with using ChatGPT to analyze data from their company, while 45% have no issues with prompting ChatGPT using their personal information.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Zara Parent Inditex Aims to Cut Value Chain Emissions 50% by 2030

Retail TouchPoints

Inditex , parent company of brands including Zara and Massimo Dutti , will use supply chain transformation, support for biodiversity and circularity initiatives such as Zara Pre-Owned to cut emissions along its value chain in half by 2030 , putting it on the path to reaching zero net emissions by 2040. The apparel giant also will transition to exclusively using textile materials that deliver lower environmental impacts by the end of this decade.

Supplies 287
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3 D2C Brands Setting the Bar High on Instagram

lateshipment

Has marketing changed over the past few years? Yes, drastically. It’s important to realize that the change in consumer behavior has led to this drastic change. People have access to all the knowledge in the world with just a single click. Customers make well informed decisions before buying a product. People get influenced by social media a lot.

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Six Best in Class Practices for DTC Ecommerce Returns

ESW

A DTC ecommerce channel is one of the fastest and most efficient ways for brands and retailers to break into new markets. But to be successful in any market, merchants must ensure every step of the shopper’s journey is maintained at the highest possible standard. From storefront browsing to ecommerce returns, brands have the opportunity to fine tune outbound and reverse logistics to create an experience that delights the customer.

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KPMG Bets Big On Generative AI-Fueled Productivity

Forrester eCommerce

KPMG has made the most explicit statement yet on how it expects generative AI (genAI) to improve its business. It joins Deloitte, EY, and PwC in stating its intent of over $1 billion investments in AI.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Ready to Go Global? Ask These 5 Questions First

Retail TouchPoints

In 2024, retail sales worldwide are expected to reach $30.6 trillion, a 4.3% increase over 2023 and the first time global retail sales are expected to surpass the $30 trillion mark. These growth rates present big opportunities for brands, especially those that want to reach digitally savvy consumers in new markets. Younger consumers are especially open to buying from brands beyond their own borders.

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Revolutionizing Payment Automation Solutions With CRM Integration

MakeWebBetter

Achieve round-the-clock productivity without any constraint at selling. Bring in the best payment automation solution and attain enhanced visibility and better financial management. How do you plan to achieve all that? For this, streamlining customer payments with universally preferred payment methods and gateways couldn’t be enough. So? I find the [.

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The Complete Guide to Omnichannel Fulfillment for Enterprise Retailers

Fabric

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. According to The Federal Reserve Bank of New York’s Global Supply Chain Pressure Index (GSCPI), which includes key metrics such as shipping prices, delivery times, and backlogs, supply chain stress soared to severely elevated levels from 2020 to 2022.

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Key Findings From Forrester’s 2022 Data Breach Benchmarks

Forrester eCommerce

Every year, Forrester fields the Forrester Analytics Business Technographics® Security Survey, which provides insight into security decision-makers’ current state, challenges, and forward-looking priorities.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Alibaba Shares Soar on Expectation that New $982M Fine Signals End of China’s Tech Crackdown

Retail TouchPoints

Fintech firm Ant Group , an affiliate of Chinese ecommerce behemoth Alibaba , has been fined 7.1 billion yuan (approximately $982 million ) by Chinese regulators for violating consumer protection and corporate governance laws and regulations, multiple sources report. Alibaba’s stock price has shot up on the news, with this latest fine being widely viewed as the final move in China’s three-year regulatory crackdown on tech.

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Prime-O-Mania: How Brands and Retailers Approach Discounts Around Amazon Prime Day

Wiser

Amazon Prime Day has become one of the biggest shopping days of the year, with discounts on millions of items. It’s no wonder that brands and retailers are competing to get a piece of this lucrative pie. In order to keep up with the Prime Day competition and make sure their products don’t get lost in the shuffle, many companies have come up with creative ways to offer their own deals and promotions during this buying period.

Retail 113
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7 Best Google Ads Agencies to Hire in 2023

Store Growers

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. After all, there are some things that only seasoned professionals can bring to the table, and this is where Google Ads agencies come in. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses.

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2023 B2C Marketing Challenges And Priorities

Forrester eCommerce

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. Forrester conducted a survey among 906 B2C marketing decision-makers.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Walmart is Helping Small Businesses ‘Stay in Stock and in Control’

Retail TouchPoints

In many communities across America, the local Walmart is a neighborhood hub. Now the company has set its sights on becoming the go-to resource for all the other businesses in the neighborhood as well with its new Walmart Business offering. Ashley Hubka, SVP and General Manager of Walmart Business The service formally debuted in January 2023 with a dedicated ecommerce site tailored to the needs of small businesses, including a curated product assortment and navigation features designed with organ

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Tuesday Morning moves to convert its bankruptcy to Chapter 7

RetailDive

The half-century-old off-pricer, which exited a Chapter 11 process just two years before filing again this year, had already moved to liquidate.

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Google Ads Cost: A Complete Breakdown and Budget Insights

Store Growers

Last Updated on July 13, 2023 Whether you’re a seasoned marketer or a novice in the digital advertising waters, understanding how much Google Ads cost allows you to effectively manage your advertising budget and optimize your return on investment (ROI). And since the cost of Google Ads depends on various factors, I’ll delve into the most important ones, so you can make the most of your budget.

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Healthcare Ranks Eighth Out Of 10 Industries In Future Fitness

Forrester eCommerce

Clear differences in business and technology priorities separate modern and future fit HCOs from the rest of the traditional pack.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Dollar General Continues to Build Out Financial Offerings with Cash-Back Rewards

Retail TouchPoints

Dollar General has added a cash-back rewards program for its customers in partnership with the Ibotta Performance Network. Dollar General’s partnership with Ibotta debuted in January 2023 , allowing customers to earn cash-back rewards within the Ibotta app. Now that partnership has extended to the Dollar General website and app, where customers can earn and redeem their cash-back rewards directly with the retailer via their DG Wallet.

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Identifying the Capabilities You Need to Achieve Excellence in Digital Marketing

Digital Doughnut

Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal. Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal.

Marketing 103
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How Lunya’s bet on brick and mortar contributed to its bankruptcy

RetailDive

The direct-to-consumer brand flourished — and expanded — during the pandemic. But for the last year, it's been losing $135,000 a month on stores.

Consumer 106
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Customer Obsession Builds In Europe

Forrester eCommerce

Customer obsession – putting customers at the center of leadership, strategy and operations – is critical to business success. Customer-obsessed companies increase revenue, profitability, customer retention, and employee engagement faster than other firms. The translation of customer obsession into other languages can sometimes cause confusion.

Customer 195
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.