Can Experiential Retail Be Too Experiential, And Not Enough Retail?
RTP blog
AUGUST 14, 2019
Adam Blair, Editor: You wouldn’t think people would flock to a retail store just to sit and watch people talk into microphones (although if old movies are to be believed, radio shows once played to live studio audiences, in the Department of Everything-Old-Is-New-Again). I’m sure at least a few of them do.
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