Kissmetrics
AUGUST 7, 2017
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement —spreading your message as soon as possible to pique people’s interests and encourage sales.
BigCommerce
AUGUST 10, 2017
How much attention do you pay to your store’s image optimization? Oftentimes brands get caught up on overthinking a logo –– spending days, weeks or even months before they launch a great idea just trying to figure out what symbol is appropriate for a brand they haven’t even started yet. And then, when it comes time to actually launch, way too many entrepreneurs spend much too little time focusing on great product photography and branded imagery.
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Optimizely
AUGUST 8, 2017
If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. This four-day event features speakers from innovative brands like Wayfair, Neiman Marcus, Bauble Bar, and Peapod — among others. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market.
Bryan Eisenberg
AUGUST 7, 2017
This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth. For those that don’t know Chip and Joanna Gaines, hosts of the HGTV show Fixer Upper are a designer and contractor team that help people get their dream homes by buying houses that need a lot of work. Part of what is really cool about the examples I share in the video directly correlate to their “brand beliefs.” Anyone who has watched even a couple of their shows knows how
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
AUGUST 9, 2017
You’ve done your best to find your target audience , but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if they’re one mass audience doesn’t really work.
BigCommerce
AUGUST 8, 2017
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). And some channels are consistent but time consuming to dial in (ex.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Rishi Rawat
AUGUST 7, 2017
Getting an email signup of a potential buyer is important. But getting a signup irrespective of whether the potential customer is interested or not isn’t important. Elevatedfaith.com homepage shows this email signup slide out element: The user enters their email and is given a chance to spin the virtual wheel for a discount. Is this really the best way to get high-quality signups?
Kissmetrics
AUGUST 8, 2017
AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to reach $40.60 billion by 2019.
RTP blog
AUGUST 11, 2017
By Michael Gerard, e-Spirit Companies serving a diverse global audience today face a dilemma. What is the best way to ensure that content, messages, images and overall brand are consistently presented across multiple channels, while giving regional offices the power to localize content for different languages and cultures? This is the classic push-pull of absolute central control versus the need for local flexibility.
My Wife Quit Her Job
AUGUST 9, 2017
Today, I’m thrilled to have Brett Curry on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit In San Diego and we hit it off right away. He runs OMG Commerce which is a 7 figure ecommerce agency that has helped over 125 companies with their pay per click advertising. Not only does Brett speak at major ecommerce events across the country but he also writes for a variety of sites like Digital Marketer and Search Engine Journal.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Klaviyo
AUGUST 7, 2017
When someone subscribes to your newsletter, what does the very first email look like? What type content does it have? Is it a general promotional email that everyone else on your list is getting? Or is it a special “welcome email” that kicks off a “welcome flow” that is designed to better acquaint subscribers with you and, most importantly, buy more?
Ecommerce Platforms
AUGUST 8, 2017
Marketing tactics for ecommerce stores come in many forms, but none of them compare to the power of a quality referral program. We've done the research and spent several weeks testing out the best solutions. After testing, checking with users and establishing the best value, we've come to the decision that Ambassador is currently the best referral software for ecommerce.
RTP blog
AUGUST 10, 2017
Visa has declared a “war on cash” — a somewhat melodramatic campaign to support its business model, which is based on the interchange fees Visa charges at the POS. The credit card company has even gone so far as to offer some merchants $10,000 to upgrade their POS equipment in exchange for refusing cash payments. The move has caught the eye of at least one politician, New Jersey state Assemblyman Paul Moriarty, who introduced legislation to make it illegal for retailers to refuse to accept cash
My Wife Quit Her Job
AUGUST 7, 2017
My wife just closed the books on MyWifeQuitHerJob.com for the first half of the year and the results are better than I anticipated. To be honest, I was expecting the numbers to be flat because MyWifeQuitHerJob.com hasn’t been my focus for the first half of 2017. If you recall, last year I finally hit the million dollar mark with my blog and after hitting that milestone, I decided to switch gears a bit to spend more time on Bumblebee Linens and to start a brand new project instead.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Klaviyo
AUGUST 8, 2017
Some of the best feuds around have come straight out of Boston. Bill Belichick vs. Rex Ryan. Jason Varitek vs. Alex Rodriguez. Pedro Martinez vs. Don Zimmer. Brady vs. Manning. I could go on. Needless to say, Klaviyo HQ’s hometown loves a good rivalry. That’s why for our next teardown I decided to do a battle of the brands, Boston’s own, Wayfair vs.
Ecommerce Platforms
AUGUST 7, 2017
Landing pages and ecommerce go hand in hand. At some point, your ecommerce store needs advertisements to drive traffic. Well, those ads need to send potential customers to a landing page. The same goes for inbound links from blogs and publications. If your visitors don't land on a relevant landing page, they're going to be rather confused. So the big question is which landing page software should you choose.
RTP blog
AUGUST 7, 2017
By Nazli Yuzak, iQuanti Can you imagine a life without Amazon? I know…it’s almost too scary a thought to have. Brick-and-mortar store sales used to be the main revenue driver for businesses, but let’s face it…we’re now in a world where online sales dominate traditional store sales. In some cases, companies are even starting to close their physical stores and using an online-only business model!
A Better Lemonade Stand
AUGUST 7, 2017
Learn how to cut manufacturing costs and lead times by finding the right manufacturer & using management tools to understand the product development cycle. The post The Untold Secrets to Cutting Manufacturing Costs & Lead Times appeared first on A Better Lemonade Stand.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail Technology Review
AUGUST 8, 2017
For a nation of online shoppers, the UK is letting eCommerce down by not providing the required infrastructure to boost growth and increase developments in the industry.
TradeGecko
AUGUST 7, 2017
In our commitment to supporting our customers in continuing to scale and grow their eCommerce business, we have today embarked on our new series called ‘Mastering eCommerce’ where we focus on advanced strategies and tips to improve your customer experience, generate more ROI, and scale your eCommerce store to new heights.
Wiser
AUGUST 8, 2017
The competitive landscape is evolving in front of our eyes. U.S. eCommerce is projected to grow to 8 to 12 percent in 2017 , while global eCommerce is projected to grow 21.2 percent this year. Consumer expectations have changed, as they have more choices, more information at their fingertips, and can easily comparison shop. It’s no surprise that the growth of eCommerce and online transparency have increased pressure on retailers to be more competitive, causing brands to lose control of their p
A Better Lemonade Stand
AUGUST 10, 2017
In this KWFinder review learn how to improve the SEO of your online business by researching keyword volume, difficulty, related searches and more. The post KWFinder Review: Boost Your SEO With Data-Driven Keyword Research appeared first on A Better Lemonade Stand.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail Technology Review
AUGUST 8, 2017
MetaPack is partnering with HERE Technologies in order to provide an optimised eCommerce buying experience for retailers, brands and their customers.
eCommerce CEO
AUGUST 11, 2017
Ecommerce business models of all types are thriving. Sales from online stores are expected to increase 78% by 2020. It’s easy to get caught up and excited in the latest ecommerce trends, but unless you know the fundamentals, you’ll hit a profitability wall without knowing it. A booming ecommerce business takes intuition, knowledge of your market, a solid business plan , and careful research into products and ecommerce business models.
Wiser
AUGUST 10, 2017
The following is a contributed article by Vivian Yu, Data Analytics and Operations Intern at Quad Analytix. Retailers always claim to be selling this season’s “hottest trend,” but what exactly does this entail? How quickly do companies catch onto and adapt to trends, and how do they respond to the varying demands of their customers? Which brands make their money by latching onto the biggest thing first, and which attempt to wait until a trend is established before investing?
Blue Acorn
AUGUST 8, 2017
Launching a new version of an ecommerce website is no easy feat, especially if it’s an entirely new design. It takes time, as well as a great deal of strategy and planning. When it all comes together, the best you can hope for is that your customers and prospective customers will follow the journeys you laid out for them. Unfortunately, we also know that consumers are nothing but unpredictable.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Jumpshot
AUGUST 8, 2017
Last September, Jumpshot ran an in-depth analysis of Nike customers’ path-to-purchase activity. We noticed Nike was lagging behind Adidas on Amazon, which dominates the eCommerce retail space. The recent announcement of a limited partnership between Nike and Amazon confirms our suspicion—there’s a ton of sales upside for Nike. Recent Jumpshot data reveals that’s holding true.
Salsify
AUGUST 9, 2017
To move at the speed of your shopper , you need the ability to respond to where consumers are shopping today and wherever they’re headed next. Their laptop, their phone, in their Uber, on their way to the grocery store, wherever.
Lemonstand
AUGUST 10, 2017
A brand is built by the accumulation of experiences, interactions and social behavior between a product, service, and company. Since a brand is considered as a whole and is not segmented into departments, your brand positioning strategy needs to balance your aspirations for the brand, your ideal customer experience, and your targeted market. Every successful brand is backed by a carefully designed positioning strategy.
Bronto
AUGUST 8, 2017
AR and VR are opening a wealth of possibilities to provide a better understanding of your product and a more consumer-driven experience. The post AR We There Yet? How Augmented and Virtual Reality Are Reshaping Retail appeared first on Bronto Blog.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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