BigCommerce

JULY 28, 2017

Promotions and discounts are serious business for online stores. Whether you are need to launch a sudden Flash Sale due to an appearance on the Today Show (and thus earn a 50% conversion rate of 5,000 immediate visitors) or if you need to use specific discount codes for your affiliates and bloggers across the web to track the value of the relationship overtime based on discount usage –– every situation is unique, for every business, every single time.

Shipping Costs 419

Shipping Costs Marketing BigCommerce Gifts 419

Forrester eCommerce

JULY 27, 2017

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.

Technology 257

Technology Customer Retail Consumer 257

My Wife Quit Her Job

JULY 24, 2017

I have a love hate relationship with Facebook. On one hand, Facebook allows me to keep in touch with and keep track of what my friends are up to. But on the other hand, I often leave Facebook with a healthy dose of jealousy and feelings of inadequacy. For example… One of my Stanford classmates just sold his company for over 500 million dollars.

Travel 188

Travel Other 188

Kissmetrics

JULY 25, 2017

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even though a sale might be the end goal, it’s almost never the first thing a new potential customer does when they visit your site. Yet they’re still converting, even when a sale doesn’t take place.

White Paper 196

White Paper Download Shopping Carts Information 196

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

JULY 25, 2017

I talk to 3-5 ecommerce owners or business operators each week. And our conversations vary widely. It always starts with the same question –– one I learned back in my journalism days to solicit long answers that slowly reveal the direction of the entire conversation: How did the business get started and how get it get to where it is today? It’s all about how to set up the story, and to do that, any good interviewer needs to first know how the person they are talking to tells their own story.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

RTP blog

JULY 28, 2017

Jake Weatherly, CEO of SheerID Every day, more and more brands are coming to the realization that their web site and e-Commerce experience is an integral part of how they’ll survive and grow in today’s changing retail landscape. However, what many fail to realize is that a poorly designed web site can also be their downfall. According to the Baymard Institute’s 2016 study , 27% of consumers said that they abandoned their shopping cart due to a complicated checkout process, while Adobe found that

Shipping Costs 150

Shipping Costs eCommerce Payment Services Small Business Retail 150

Kissmetrics

JULY 24, 2017

Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up conversion goals properly, you’re going to lose all of that information forever.

Events 191

Events Mobile Download PPC 191

Klaviyo

JULY 25, 2017

I recently joined the mailing list of a large Amazon-style “sell everything” online shop. From the get go they did everything right. Within minutes of me signing up I had a “Thank You” emailing waiting for me in my inbox. That email was later followed by a multi-part welcome series flow that gave me all kinds of useful information about the company’s loyalty program, shipping options and times, and how to effectively navigate their site and more.

Definition 116

Definition Information Shipping Clothing 116

RTP blog

JULY 26, 2017

Target is canceling its Cartwheel Perks rewards program after only a year of testing in five markets. While the Cartwheel digital couponing app itself won’t be scrapped, it will eventually be rolled into the main Target app. After shoppers accrued a certain number of points through the Perks program, they could choose from a number of special rewards, including discounts on their next purchase that ranged in value from $10 to $20 on items such as sunglasses, laundry detergent and athletic

Apparel 150

Apparel Sporting Goods Download Shipping Costs 150

GetElastic

JULY 26, 2017

As companies across all industries pivot to digital, the landscape of full stack / monolithic ecommerce solutions has expanded. However, there’s a now growing trend among top brands to move away from monolithic commerce technologies that combine content presentation capabilities with catalogues, carts and commerce. Gartner predicts that by 2018, more than half of all commerce sites will integrate technologies from more than 15 vendors to deliver a digital customer experience. [1] We see the foll

Food and Beverages 113

Food and Beverages eCommerce Customer Experience Shipping Costs 113

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

JULY 26, 2017

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature. Users that have heard of the new feature but haven’t used it. Users that have heard of the new feature, used it once or a few times and stopped. Users that have heard of the new feature, used it once and are continually using it.

Marketing 189

Marketing Customer Improvements Blog 189

Retail Technology Review

JULY 25, 2017

By Sangeetha Narasimhan, Marketing Manager, UK at Ingenico ePayments. In Europe, Black Friday is a big deal. We've witnessed first-hand this American-born phenomenon spread first across the Atlantic and then move online.

Management 105

Management Marketing 105

RTP blog

JULY 25, 2017

By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All four retailers have embraced gender neutrality in one form or another. During the past couple of years, we’ve seen more brands and retailers dabble in genderless or unisex products and apparel, generally to much praise. The times they are a-changing, and it’s extremely important for companies to evolve and cater to a broader audience and a new generation of consumers.

Fashion 150

Fashion Toys Apparel Clothing 150

Klaviyo

JULY 27, 2017

Hard to believe, but August is right around the corner. You know what that means — school is almost back in session. So break out the pencils and start planning your back to school email campaign because it’s a big holiday for spending. How big you ask? BIG! In the US, the back to school shopping season is becoming quite the shopping holiday, finishing second in revenue to the winter holidays (black friday and cyber monday).

Social Media 91

Social Media Reference Shipping eCommerce 91

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Wiser

JULY 25, 2017

It’s that time of the year again, back-to-school sales are ramping up, and this back-to-school season consumer spending is the highest forecasted since 2012! So don’t be late, because you don’t want to miss the second biggest spending holiday of the year. Back-to-school shoppers are diverse and have various needs – but don’t worry we can help steer you in the right direction.

Retail 90

Retail Consumer Events Blog 90

Retail Technology Review

JULY 25, 2017

The global automotive aftermarket is rapidly evolving. While technological enablers in eRetailing, telematics, and service aggregation will facilitate the evolution of traditional business models and transform the market into a digital and connected ecosystem, multiple opportunities exist in parts and service retailing due to steady growth in worldwide vehicles in operation (VIO).

Automotive 98

Automotive Operations Technology Marketing 98

RTP blog

JULY 24, 2017

By Tasso Argyros, ActionIQ When was the last time you received a coupon in your mailbox? If you’re anything like me, probably sometime in the past week. What about the last time a retailer emailed you a coupon code? You’ve probably received a few of those today, maybe even in the last few minutes. Go on, check your email. I’ll wait. Now, when was the last time you used a coupon?

Subscription 150

Subscription eCommerce Retail Marketing 150

Steve Dennis

JULY 26, 2017

Or how many cakes we bake, how much TV we watch, how often we go to the gym or whatever happens to floats our boats or simply pass the time, so long as… …we honor our most important commitments… …our words match out actions… …we take responsibility for our stuff and stay on our side of the street… …we act instead of complain… …we are in the arena, instead of watching and judging from the stands.

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83

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Wiser

JULY 27, 2017

Take a guess: what occasion is being advertised by the following promotions from various sources? “Free Shipping. No membership, just smiles.” “40%-50% off Prime Exclusive Men’s, Women’s, and Kid’s Clothing.” “Daily home deals online all week long.” If you said Amazon’s successful, self-generated shopping spree known as Prime Day, a mid-summer campaign now in its third year, you’re right.

Merchant Services 88

Merchant Services Shipping Costs Shipping Online Retail 88

Retail Technology Review

JULY 25, 2017

The latest ONS retail sales figures show that the volume of online spending increased year-on-year by 15.9% and by 1.8% compared to last month.

Retail 105

Retail 105

TradeGecko

JULY 24, 2017

Following the rapid developments in technology and the growing capabilities of the Internet, eCommerce is becoming a part of life for both businesses and consumers alike. Here are the top 7 eCommerce trends that should help your business’ online growth in the next 12 months.

eCommerce 76

eCommerce Technology Consumer 76

Bronto

JULY 25, 2017

Something Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers. The post The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0 appeared first on Bronto Blog.

Consumer 82

Consumer Marketing Blog Social Media 82

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Klaviyo

JULY 27, 2017

Over the past few months, we’ve made strides to improve our WYSIWYG template editor to make it faster (and more fun) to build beautiful and engaging emails in Klaviyo. Wondering if you missed something big? Check out our past posts on Shared Blocks and the new Product Block. This month, it’s all about adding images into your templates as quickly as possible.

eCommerce Marketing 70

eCommerce Marketing Improvements eCommerce Other 70

Retail Technology Review

JULY 25, 2017

Magic Software Enterprises Ltd. has announced that DB Schenker, the global logistics provider, has implemented the Magic xpi Integration Platform as the backbone of its integrated sales and logistics solution.

Customer 79

Customer eCommerce 79

Rishi Rawat

JULY 24, 2017

On your PPC landing pages never show a popup that promises a saving on the second purchase: Shoppers clicking paid search ads (excluding branded ads) have multiple tabs open and are reviewing multiple offers at the same time. They’re in “speed dating” mode. An offer that applies to their next purchase is a total waste. In fact, I’d argue, it hurts conversions because you’re reminding the customer that there is nothing special for them for this first purchase.

PPC 70

PPC Other Customer 70

Steve Dennis

JULY 28, 2017

Investors reacted quite favorably to the news that Kenmore appliances will soon be sold through Amazon. For Amazon, it’s clearly an interesting opportunity. While online sales of major appliances are currently comparatively small, being able to offer a leading brand on a semi-exclusive basis gives Amazon a jump start in a large category where they have virtually no presence.

Reference 68

Reference Operations Consumer Recommendation 68

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Klaviyo

JULY 28, 2017

One of the questions our support and account management team get all the time is: “What the heck is everyone else doing?”. It’s clear that ecommerce marketers are constantly thinking about new ways they can grow their businesses and keep up with their peers. So we decided that it was high time for us to create a guide to help ecommerce marketers and shop owners discover how they stack up.

eCommerce 70

eCommerce Marketing eCommerce Marketing Improvements 70

Teamwork Retail

JULY 26, 2017

In our previous blog, we talked extensively about the importance of customer service and a bit about how customer feedback – especially negative feedback – can help to improve your business’ service, and, therefore, profits. How to Generate and Use Quality Feedback. There is a gold mine of data out there, all of it relevant to your business somehow, if only you could capture it.

Customer 74

Customer Social Media POS Improvements 74

ecomdash

JULY 28, 2017

Aesthetics is one important aspect you need to explore to have a successful eBay store. Check out our list of the best eBay listing templates to try today. Read more. The post Our Picks for the Best eBay Listing Templates appeared first on ecomdash.

Blog 61

Blog eCommerce 61

Bronto

JULY 27, 2017

Check out these tips from BVAccel's Kenny Rosenberg to help you bring in more conversions and delight your customers along the way. The post UX Principles for Higher-Converting Email and Landing Pages appeared first on Bronto Blog.

Blog 66

Blog Customer Marketing 66

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer