My Wife Quit Her Job

APRIL 29, 2019

If I asked you what it would take to create a website that sells, what would you say? You’d probably talk about optimizing your landing pages and driving traffic to your website. You’d probably talk about your overall website copy and starting a blog. All of these are good ideas. But you might be missing something. Many of you forget that one of the most important aspects of selling online is your product description.

Blog 203

Blog Conversion Optimization 203

BigCommerce

APRIL 30, 2019

The ecommerce industry’s main differentiator from the technology industry is in physical fulfillment.

Shipping 292

Shipping Fulfillment Technology eCommerce 292

GetElastic

APRIL 29, 2019

According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know. If you’re one of the millions of retailers running an ecommerce site, it’s essential to make sure your users have an optimal experience that makes shopping easy and keeps them coming back to shop again.

eCommerce 167

eCommerce Payment Services Shipping Costs Payments 167

Forrester eCommerce

MAY 1, 2019

More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […].

Events 413

Events Technology Customer 413

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Optimizely

MAY 1, 2019

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to an audience that large, it’s no wonder that so many brands are selling their products through Amazon, despite the ever-changing rules and risks. And a large portion of Amazon’s massive sales go through third-party sellers that are Fulfilled by Amazon, or FBA sellers.

Marketing 284

Marketing PPC Shopify eCommerce 284

Kissmetrics

APRIL 30, 2019

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.

SEO 275

SEO Blog Article Marketing 275

Forrester eCommerce

MAY 1, 2019

Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […].

Marketing 412

Marketing Information Customer Experience Technology 412

Optimizely

APRIL 30, 2019

We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. 95% of texts will be read within 3 minutes of being sent.

Marketing 268

Marketing eCommerce B2C Mobile 268

RTP blog

MAY 3, 2019

By Chris Ryan, Experian It’s an all too familiar scenario — a consumer recognizes an online purchase they never approved, and has to dispute the charge and reset their password. Often this leads to frustration for the consumer and days of investigation and ultimately a loss to the business — both financially and reputationally. This situation is a common occurrence within retail — an industry overrun by a high volume of fraud attacks.

Retail 150

Retail Technology Banking Consumer 150

My Wife Quit Her Job

MAY 1, 2019

Today I’m thrilled to have Meghla Bwardhaj on the show. Meghla is the head of content marketing at Global Sources, a company that helps entrepreneurs find Asian suppliers online. In addition, Meghla coordinates the annual Global Sources Summit in Hong Kong where they provide incredible content for ecommerce entrepreneurs. Today, we’re going to discuss product sourcing, trade shows and everything supplier related.

Books 157

Books eCommerce Marketing Other 157

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

MAY 1, 2019

If you’re among the fifty percent of marketers that prioritize “improving customer experiences” over other marketing initiatives or among the majority of marketers that cut agency fees and scope, you may be desperate to differentiate from your competitors. Growth From Improving Customer Experience Sputters The customer experience agenda is stalling.

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Customer Experience Improvements Marketing Customer 379

Optimizely

MAY 2, 2019

Let’s talk about email. The once darling channel of marketers and consumers alike has unfortunately earned a bad rep due to some sketchy marketing tactics (hello batch-and-blast). But despite this, when done right, email is still one of the most powerful ways to reach consumers. Consider the following statistics: The ROI for email marketing averages at 3,800%, or an average of $38 return for every invested dollar .

Multi-channel 150

Multi-channel Channel B2C Social Media 150

RTP blog

MAY 1, 2019

With a jam-packed agenda that includes Store Tours at Hudson Yards and insights from 50+ retail experts, the 2019 Retail Innovation Conference , May 6-8 in NYC, is almost here. Execs from top brands including Macy’s , Wayfair , Brooks Brothers , Walmart and Lowe’s. are on tap to speak, granting attendees a front row seat to learn about game-changing technologies and tactics driving success across all touch points.

Social Media 150

Social Media Events Apparel Games 150

Ecommerce Platforms

APRIL 29, 2019

I am sure you are already familiarized with YouTube and its benefits. Maybe, you already know a couple of vloggers that managed to become popular on this platform. You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that it can also be a doorway to YouTube marketing success? Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation?

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Blog Channel Marketing Article 171

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

MAY 3, 2019

As an analyst researching user experience (UX), I’ve recently been conducting UX reviews of many banks’ mobile banking apps for an upcoming report. And I’ve been struck by how many of them contain poorly written content. Copywriting matters. Now, do you feel like skipping the rest of this blog post because this seems so basic? […].

Banking 375

Banking Mobile Blog Customer Experience 375

GetElastic

MAY 2, 2019

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Visitors who search are explicitly telling you what they want and are more likely to convert than visitors who browse (50% higher according to an Econsu

Shipping Costs 167

Shipping Costs Accessories Improvements Shipping 167

RTP blog

APRIL 29, 2019

By Ian Hutchinson, Samsung Last year, Americans spent over $513 billion on e-Commerce. That’s a sizable sum — but it’s pocket change compared to the trillions spent inside stores. Online shopping accounts for only 10% of retail in America, according to the U.S. Department of Commerce. In other words, even though we can buy almost anything we want with just a few taps on our smartphones, more often than not, most customers still enjoy shopping in person.

Retail 150

Retail Mobile eCommerce Workshop 150

Ecommerce Platforms

MAY 1, 2019

Weebly offers what is probably the easiest way to get a website up and running in less than an hour. It's also one of the most recognized brands in this very competitive space, but continues to gain new customers every day. Every Weebly review since the company was founded in 2006 mentions the fact that the owners are routinely upgrading and tweaking the core software behind the brand's functionality.

Shipping Costs 158

Shipping Costs eCommerce Payment Services Payments 158

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

MAY 2, 2019

In the last few years, biometric technologies from fingerprint to facial recognition are increasingly being leveraged by consumers for a wide range of use cases, ranging from payments to checking luggage at an airport or boarding a plane. While these technologies often simplify the user authentication experience, they also introduce new privacy challenges around the […].

Payment Services 371

Payment Services Technology Consumer Customer Experience 371

GetElastic

APRIL 30, 2019

Leisure, pleasure or business – air travel is one of the top forms of transportation for people across the world – and in 2017, almost one billion flights took off from the US alone. Although processes at airports are becoming more streamlined due to the introduction of innovative technological systems, travelers are still waiting over an hour on average between getting through security and boarding the plane.

Travel 162

Travel Customer Retail Leisure 162

Steve Dennis

MAY 1, 2019

L’Occitane new experiential retail concept store in New York. I keep reading that success in retail today is all about the experience. Some retail influencers whom I cross paths with on the conference circuit often anchor their talks on some variation of customer experience being “the new black.” Whether I’m working with clients or fielding questions at one of my keynotes I often get asked which retailers deliver the best experience.

Retail 160

Retail Definition Customer Experience Gifts 160

BigCommerce

APRIL 30, 2019

Today, we are excited to announce the general availability of BigCommerce Shipping for U.S.-based merchants.

BigCommerce 154

BigCommerce Shipping 154

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

MAY 3, 2019

Last year, my colleague J. P. Gownder and I got to talking about the impact on employees both from companies’ automation efforts and their eagerness to integrate artificial intelligence and robots. We noticed that most of the predictions of how this would go were either utopias viewed through rose-colored glasses or dystopian nightmares darker than […].

Customer 370

Customer 370

Ecommerce Platforms

APRIL 30, 2019

As an ecommerce merchant, you’ve probably noticed that Big Cartel vs Shopify is one of those debates that are seemingly here to stay. While Shopify boasts of a huge following, BigCartel, on the other hand, has its fair share of fans who are convinced that it’s the best balanced online selling platform. Whichever side you lean towards, one thing’s clear- you want the best for your online store.

Payment Services 142

Payment Services Shopify Merchant Services Payments 142

Bootstrapping Ecommerce

APRIL 30, 2019

Are you ready to get started on your ecommerce video marketing strategy? Get started here with these video marketing tips. The post How to Use Video Marketing to Increase Your Ecommerce Conversions appeared first on Bootstrapping Ecommerce.

eCommerce 142

eCommerce Marketing Conversion Optimization 142

Store Growers

MAY 1, 2019

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports that I have collected over the years.

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

MAY 1, 2019

“When everyone is super, no one will be.” Little did The Incredibles villain Syndrome know that he was predicting the challenge of digital experiences, and customer experience itself. (Those scores are flat or down over the last three years.) Sure, your coffee app and online retail store work great. Check. Your banking site takes payments. […].

Banking 351

Banking Online Retail Customer Experience Customer 351

GetElastic

MAY 3, 2019

If you attended last year’s inaugural B2B Next Conference & Exhibition , then you’re most likely counting down the days until September 30th when Andy Hoar and team get you back to Chicago for more ecommerce expertise. . What’s exciting about this year’s event is they’ve added a third day, doubled the number of speakers and increased their conference tracks to six.

B2B 131

B2B Events Presentation Channel 131

SellBrite

MAY 1, 2019

Brick-and-mortar stores might be less appealing than online shopping these days, but there’s one thing they excel at: encouraging impulse buying. The longer people stand at checkouts lined by magazines, drinks, and snacks, the more tempted they are to buy something. In fact, U.S. consumers spend up to $5,400 on impulse buys every year. As lucrative as impulse buying is, it doesn’t quite translate the same way for ecommerce.

Shipping Costs 126

Shipping Costs Social Media Shipping eCommerce 126

ESW

APRIL 30, 2019

We use old technology when we buy things. Cash is a millennia-old form of payment, yet it’s still the way much of the world exchanges value. Credit cards allow for the easier flow of value online, but that technology is a half century old. Even payment methods like PayPal, which were built for the internet, are nearly 20 years old. In the face of an increasingly sophisticated global eCommerce marketplace, can an old payment method like credit cards keep pace?

Consumer 113

Consumer Payment Services Payments Cryptocurrencies 113

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer