Kissmetrics
FEBRUARY 19, 2021
Ever wish you could predict the future? Me too. If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? Well, there’s good news. While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning.
Forrester eCommerce
FEBRUARY 18, 2021
One of the top challenges and misunderstandings that I continue to see here at Forrester is about what the definition of Zero Trust actually is. Zero Trust is not one product or platform; it’s a security framework built around the concept of “never trust, always verify” and “assuming breach.” Attempting to buy Zero Trust as […].
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Optimizely
FEBRUARY 19, 2021
Ahh, direct mail! Does it still ring a bell? You walk out to your mailbox either excited to receive a package or maybe an acceptance letter to your school of choice, or you’re anxiety-riddled because you’re expecting a bunch of bills or, (gasp!) a jury summons. If you think about it, direct mail marketing has never really gone away. Even though I pay most of my bills online, I still receive a healthy abundance of junk mail on a weekly basis.
BigCommerce
FEBRUARY 16, 2021
2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
FEBRUARY 17, 2021
Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In fact, Instagram's average engagement ratio is 8 times greater than that of other social media platforms, making it full of potential opportunities to build engagement with your audience and sell more online with Instagram eCommerce.
Forrester eCommerce
FEBRUARY 16, 2021
Tell Us About You I have a background in computer engineering, and over the past 10 years I’ve been in engineering and consulting roles at organizations like MIT and a variety of startups. I live in New York City and love to read, do yoga, and learn new languages. In normal, non-pandemic times, I’m an avid traveler, though that has obviously […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
FEBRUARY 17, 2021
Today, I’m really happy to have Amanda Austin on the show. Amanda is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling dollhouse furniture over at ShopOfMiniatures.com. In this episode, we’re going to do a deep dive into her journey, how she decided what to sell, how she grew her business, and what obstacles she had to overcome to get to this point.
Retail TouchPoints
FEBRUARY 18, 2021
Count appointment-based selling as another existing trend that was supercharged by COVID-19. Retailers such as Best Buy and Apple were two of the first to implement the model at scale, showing the value for businesses outside of luxury and specialty retail. And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place.
Forrester eCommerce
FEBRUARY 16, 2021
Forrester’s take on the SASE model This is big, folks. This is really big. Bigger than Gamestop. Even bigger than Heeleys (the adult version saved in my Amazon wish list). This could be the biggest technological transformation since sliced bread, Dorito tacos, or public cloud. A year ago, fellow Forrester analyst Andre Kindness and I […].
Kissmetrics
FEBRUARY 17, 2021
Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Fabric
FEBRUARY 15, 2021
Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 trillion B2B (business-to-business) e-commerce industry. B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges.
Retail TouchPoints
FEBRUARY 19, 2021
Tracee Ellis Ross. Retailers across multiple verticals are taking concrete steps to diversify their merchandise mixes with products produced by women, Black people and other people of color. Some companies are using the power of celebrity, like Ulta Beauty naming actress and Pattern Beauty CEO Tracee Ellis Ross as the retailer’s new Diversity and Inclusion Advisor.
Forrester eCommerce
FEBRUARY 15, 2021
The COVID-19 pandemic has catalyzed the need for change in customer service organizations – changes in the ways we work, we hire new talent, we invest in new technology, and in the way we practice risk management. We are all aware of the operational holes that were exposed when contact centers moved agents home in […].
Kissmetrics
FEBRUARY 17, 2021
With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
FEBRUARY 19, 2021
Should I quit my job? Should I shut down my business? Should I end a partnership? In this post, you’ll learn the exact questions that I ask myself when deciding whether to move on and pursue something else. First off, the principles outlined in this post apply to all areas of life. For example, I use this framework for relationships, projects, marketing strategies, everything!
Retail TouchPoints
FEBRUARY 15, 2021
Even the best business plans expect some bumps along the road: financial insecurity among consumers, supply chain complications, a shortage of labor or reduced in-store traffic. But the COVID-19 pandemic forced retailers to grapple with all of the above, all at once. Facing a near-apocalyptic situation, retailers have had to pivot quickly, creatively and competently in order to withstand the chaos of the 2020 economy.
Forrester eCommerce
FEBRUARY 17, 2021
How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed how difficult it was for a buyer to understand digital business transformation services from the firm’s website. It’s perhaps not […].
Kissmetrics
FEBRUARY 14, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Bluehost enables you to get a website up and running in no time. It’s a reputable web host used by millions to host their online projects, start businesses, and create something new. What makes Bluehost so special? For one, it offers you a free domain name upon signing up, and you can get started with hosting for as little as $2.75 per month.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
My Wife Quit Her Job
FEBRUARY 15, 2021
If you are using Amazon multi channel fulfillment to store and ship orders for your online store, you need to know exactly which Amazon fulfillment centers are being used for your sales tax calculations. Sales tax laws have changed dramatically over the past few years and more and more states are fighting to collect sales tax for online purchases. Thanks to marketplace facilitator laws, almost every single state in the US now forces marketplaces like Amazon to collect and remit sales tax on your
Retail TouchPoints
FEBRUARY 17, 2021
As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying behavior began shifting. As a result, retailers needed to reshape their ordering options and, in some cases, the entire layout of their stores. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers.
Forrester eCommerce
FEBRUARY 18, 2021
How do sales leaders, sales operations, and sales enablement practitioners navigate their way through an increasingly crowded technology space?
Kissmetrics
FEBRUARY 18, 2021
With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Omnisend
FEBRUARY 16, 2021
Reading Time: 6 minutes. Think about the last time you won something. How did it make you feel? People look for gaming pleasure for years–it taps into our competitive human nature. Unexpected entertainment and winning something makes people feel good, increases their engagement, and makes the occasion more memorable. That’s why gamification in marketing is so effective and businesses are constantly searching for ways to include this element in their strategies.
Retail TouchPoints
FEBRUARY 19, 2021
Amazon has acquired Selz , an Australia-based company launched in 2013 that helps small businesses build out their ecommerce capabilities. While Amazon has yet to speak publicly about the acquisition, Selz CEO and Founder Martin Rushe made a short statement on the company’s blog a month ago. “We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs,” read the statement.
Forrester eCommerce
FEBRUARY 19, 2021
Since April 2020, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at US metropolitan-, […].
Kissmetrics
FEBRUARY 15, 2021
Every business needs to have an online presence. Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To see real results, you should invest in professional website design. A whopping 93% of people say they’d leave a website if it’s poorly designed, so the cost you incur from designing a quality website design is worth it.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Inflow Insights
FEBRUARY 15, 2021
Editor’s note: This post was originally published in 2018 and has been updated since to ensure accuracy and to adhere to modern best practices. When you’re an SEO managing a website for years and publishing content consistently, there comes a point where things can seem out of control. You’ve published so many test pages, thank you pages, and articles that you’re not even sure which URLs are relevant anymore.
Retail TouchPoints
FEBRUARY 16, 2021
Five Below will open 170 stores over the next nine months, bringing its total to more than 1,200 locations, according to Knox Pages. The effort kicked off with 11 stores across Ohio, Maryland, Florida, Texas, New York and Mississippi in the first week of February, with more grand openings slated for every weekend through November 2021. All stores will follow CDC-recommended health and safety protocols, including mandatory masks and regular sanitization.
Forrester eCommerce
FEBRUARY 17, 2021
Emotion Is The Key To Benchmarking Journeys We know customer journeys matter. We know emotion matters. It’s time to bring these two together and use journeys to design for the full scope of emotion. To know what good looks like — and to benchmark customer journeys — we need to understand how to design for […].
Kissmetrics
FEBRUARY 17, 2021
We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. Let’s look at ten of the best sales promotions for your paid campaigns.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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