Optimizely

JULY 11, 2019

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. In fact, consumers will pay 17% more to do business with firms with a great reputation when it comes to customer service. It’s also much more expensive to acquire new customers than it is to retain your existing customers over the long term.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

Forrester eCommerce

JULY 9, 2019

In today’s increasingly competitive retail market, every technology initiative is pitched as do-or-die. So how do you make smart decisions about which technologies to invest in, to start testing, or to forego? For our annual Top Retail Technology Investments in 2019 research, we interviewed more than 40 retail industry professionals to segment the technologies into “hot,” […].

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Retail Technology Marketing Customer 389

RTP blog

JULY 8, 2019

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 billion. They have thrived because they were able to offer unique customer products, exploit the inefficiency and high prices of legacy players and create brands and experiences that appeal to digital native consumers.

Consumer 150

Consumer eCommerce Omnichannel Channel 150

BigCommerce

JULY 11, 2019

From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of…

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WooCommerce BigCommerce Management eCommerce Technology 307

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Kissmetrics

JULY 9, 2019

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI?

Social Media 275

Social Media B2B Definition B2C 275

Forrester eCommerce

JULY 11, 2019

This LinkedIn update sums up one of our core findings from research into how Agile methodology should be applied to a marketing organization. If you’re implementing Agile right in your marketing organization, then you’re applying it in a way that’s about learning. The focus on speed or pace is a part of that, but it’s […].

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Marketing Customer 393

BigCommerce

JULY 9, 2019

According to Similarweb, Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month.

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eCommerce 273

RTP blog

JULY 12, 2019

By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales. This is not surprising, considering the supply chain impacts the entire organization — from product design to final delivery to the end user.

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Supplies Shipping Costs Operations Accessories 150

Forrester eCommerce

JULY 10, 2019

As we’ve reported prior, the majority of legacy Fortune 500 firms are no longer market leaders because their focus remains on protecting their traditional business in this era of digital transformation. In last month’s midwestern US regional Forrester Leadership Board meeting, Stephanie Hammes-Betti, the SVP of Innovation Design at US Bank took us through the […].

Banking 387

Banking Marketing Financial Services Information 387

Optimizely

JULY 10, 2019

Learn how the Zaius Customer Lifecycle can power your marketing strategy, including deep segmentation and triggered personalized messages according to exactly where your buyers are in the lifecycle. The post Zaius How-To: Mastering The Customer Lifecycle appeared first on Zaius.

Customer 150

Customer Marketing 150

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

My Wife Quit Her Job

JULY 8, 2019

If you’ve been following my blog and podcast, you know that I do a lot of my sourcing from China. In fact, I travel to the Canton Fair in GuangZhou, China every other year to look for suppliers and figure out how to get the most bang for my buck. But for many starting online entrepreneurs, traveling to China isn’t always feasible. So what can you do?

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Travel Blog eCommerce Other 162

RTP blog

JULY 10, 2019

Deep discounting is arguably the top driver of holiday sales, as evidenced by the billions of dollars in revenue generated during high-promotion shopping days such as Black Friday and Cyber Monday. But the craze for price cuts appears to no longer be limited to the holiday season — the rise of Prime Day is pressuring retailers to take a similar promotional approach not just on the day(s) of the event itself but for the full month of July.

eCommerce 150

eCommerce Department Stores Accessories Apparel 150

Forrester eCommerce

JULY 10, 2019

I’m excited to share that The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 is now live. It’s the first time we evaluated data management platform (DMP) vendors’ capabilities in Asia Pacific (AP). In our 39-criterion evaluation, we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, […].

Management 368

Management Channel B2C B2B 368

Optimizely

JULY 9, 2019

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty. In this on-demand Zaius demo, we’ll explore how our CRM platform gives brands an unfair advantage, offering prescriptive guidance powered by a personalized AI engine.

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Demo B2C Customer Customer Loyalty 150

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Ecommerce Platforms

JULY 10, 2019

Ecwid, for starters, is not like most of the other ecommerce platforms we’ve reviewed before. But then again, it turns out Ecwid is not that different when it comes to online selling functionalities. Very contradicting when you come to think of it. So, what is Ecwid, and what’s the difference between Ecwid and other ecommerce platforms? Now, before we look into Ecwid’s system , allow me to ask this…Have you ever wondered if you’re using the right ecommerce platform for your ecommerce business?

Payment Services 176

Payment Services Merchant Services eCommerce Payments 176

RTP blog

JULY 7, 2019

By Daniel Shapiro, Red Points The chances are, if you come across a listing selling a pair of Birkenstocks on Amazon.com, there is a high risk they are fakes or from an unauthorized seller. Birkenstock is one of many brands to have pulled their products from the platform in an effort to address growing concerns over counterfeits. In a matter of years, the huge popularity of online shopping has made monitoring e-Commerce sites a key priority for most brands.

Social Media 150

Social Media eCommerce Point of Sale Operations 150

Forrester eCommerce

JULY 9, 2019

Mark Grannan and I just completed our fourth evaluation of the major software vendors focused on digital experiences: Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle, Salesforce, SAP, and Sitecore. There are leaders, strong performers, and contenders among this group of important software suppliers. Forrester clients can get the full breakdown here.

Customer 348

Customer 348

Optimizely

JULY 8, 2019

Looking for sustainable and organic products for your home? The Honest Company has you covered. The CPG brand offers products like diapers, body wash, and cleaning spray via convenient recurring subscriptions. Founded by actress Jessica Alba, the brand has raised multiple rounds of VC funding and is now valued at more than $1 billion. But how fresh is the Honest Company’s marketing?

Marketing 150

Marketing Subscription Shipping Costs Outdoor 150

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Ecommerce Platforms

JULY 8, 2019

Store management and payment processing – the two functions that pretty sum up what you should expect from a POS system. In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. But, here’s the thing. Choosing the best POS system, sadly, is not that easy. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems.

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Point of Sale POS Payment Services Merchant Services 169

GetElastic

JULY 11, 2019

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach? Chances are you answered yes to all of those questions. Because we’re now living in an ecommerce world where multichannel is mainstream.

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Multichannel eCommerce Shipping Costs Fulfillment 164

Forrester eCommerce

JULY 9, 2019

In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!). Unfortunately, despite our consistent and transparent body of DX research dating back to 2013, there remains a […].

Customer 345

Customer 345

Omnisend

JULY 9, 2019

Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment. A great rate of email deliverability depends on a complex of elements, such as service provider, Read more The post IP Warming: How to Use It to Improve Your Email Deliverability appeared first on Ecommerce Marketing Automation | Omnisend.

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Improvements eCommerce Marketing Marketing eCommerce 164

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Optimizely

JULY 12, 2019

Demand Gen Report. The post Getting Serial With B2B: 3 Examples Of Bingeworthy Content appeared first on Zaius.

B2B 150

B2B 150

Store Growers

JULY 9, 2019

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Their millennial customers can’t resist the minimalist look and close interaction. They have a very carefully crafted image which makes it seem that customers emerge out of thin air. But below the surface, a lot more is happening, including a good bit of Google Ads.

Shipping Costs 147

Shipping Costs Travel Other Shipping 147

Forrester eCommerce

JULY 11, 2019

Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India. Markets like South Korea and China are leading globally in term of 5G adoption, and markets like India and, again, China have a huge potential in term of new users joining the internet every day and low revenue per capita, which is [

Marketing 344

Marketing B2C 344

Omnisend

JULY 9, 2019

Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment. A great rate of email deliverability depends on a complex of elements, such as service provider, Read more The post IP Warming: How to Use It to Improve Your Email Deliverability appeared first on Ecommerce Marketing Automation | Omnisend.

Improvements 157

Improvements eCommerce Marketing Marketing eCommerce 157

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

GetElastic

JULY 10, 2019

After dealing with lingering disjointed legacy systems , an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%. By using real-time shopper data, organizations can predict cart abandonment before it happens.

Shopping Carts 149

Shopping Carts Mobile Article eCommerce 149

Ecommerce Platforms

JULY 12, 2019

Let's face it, running an online store requires a considerable amount of work when it comes to marketing. You have to engage with customers through social media, blog posts, up-sells throughout the sales process, coupons and all the other elements that come along with pushing people to your website. However in this AWeber review we talk about the one marketing tactic that seems to stand above the rest: email marketing.

Payment Services 126

Payment Services Marketing eCommerce Social Media 126

Forrester eCommerce

JULY 12, 2019

Whether you want to empower non-data scientists to build predictive models or boost your existing data scientists’ productivity, automated machine learning (autoML) solutions can help every organization looking to scale their use of machine learning. “The Forrester New Wave™: Automation-Focused Machine Learning Solutions, Q2 2019” report features an evaluation of the nine most important vendors […].

Customer 344

Customer 344

Steve Dennis

JULY 6, 2019

It’s hard not to be impressed with The RealReal’s stock market debut. The luxury reseller raised $300MM in its initial public offering and saw its shares soar nearly 45% before settling in at at a market capitalization of $2.4 billion. Not too shabby. Until very recently the resale market was dominated by decidedly low brow thrift shops along with a smattering of more upscale mom and pop consignment and vintage clothing stores.

eCommerce 135

eCommerce Fashion Supplies Apparel 135

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer