BigCommerce
FEBRUARY 6, 2018
Whether you’re looking to start up an online business or diversify your offering to scale your current ecommerce business, you need two very specific things: a product idea. . a sourcing method. Product ideas can be difficult to come by , especially ones with true market viability. But coming up with the idea is often less challenging than the sourcing of those products – so I found out.
RTP blog
FEBRUARY 7, 2018
When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. The RTP team discusses which Super Bowl advertisements were the most effective, which they enjoyed the most and what retail brands can learn from these examples.
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Optimizely
FEBRUARY 6, 2018
Here’s an email I recently received in my inbox: “Hi Karen, how are you? We have these beautiful canary-yellow sandals on sale that we think you’ll love. Click below for next-day delivery!”. Thanks, well-known ecommerce website, but I don’t wear heels and I hate the color yellow. Just because I’m a woman who once bought something from your website (a cellphone case, in fact) doesn’t mean I’m automatically interested in the latest peep-toe stilettos.
Kissmetrics
FEBRUARY 9, 2018
It used to be so simple. A billboard here. A radio or television commercial there. Perhaps a print ad or two thrown in for good measure. That was your marketing strategy, and it worked. Want to watch the latest episode of The Dukes of Hazzard ? You had to sit through that commercial for cereal. Enjoying an article in the new issue of HBR ? You at least glanced at the ad for the new Volkswagen as you flipped the pages.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
My Wife Quit Her Job
FEBRUARY 5, 2018
Whenever someone asks me for a fully hosted shopping cart recommendation, I almost always point them to either Big Commerce or Shopify. As of right now, they are two of the best ecommerce solutions available. However when it comes to choosing between Shopify and BigCommerce, the decision becomes a lot more complicated and depends on your specific needs.
RTP blog
FEBRUARY 9, 2018
By Jason Beckerman, Unified For retailers, the secret to acquiring new customers, and maintaining them long-term, will always come down to price and value. With this in mind, it’s critical for retailers to leverage the massive social media ecosystem to usher customers down the purchasing path. Digital influences and touch points are becoming ever-present in the lives of shoppers.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
FEBRUARY 3, 2018
The trend is your friend. Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition or noise. Write something off as “just” a trend, and you may be late to the party of the year. Remember when Facebook was a “trend”? Or Twitter? Instagram? Now, those are a key component to your digital marketing plan (and if not, they should be).
Rishi Rawat
FEBRUARY 5, 2018
Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.
RTP blog
FEBRUARY 8, 2018
There’s an old saying in advertising about the power of repetition: Tell them you’re going to tell them something; tell them; and remind them that you told them. Perhaps it’s too old-fashioned for today’s fast paced world, but it’s a mantra that should be adopted by retail customer service. Recently, a lack of communication made a bad CX experience — a long wait for a product I had ordered — that much worse for me.
Ecommerce Platforms
FEBRUARY 5, 2018
I have a friend who runs a successful e-commerce business. He started off with just two small online stores a few years ago. When I asked him how he managed to climb so high in his trade, he responded saying that he was doing the exact same thing he was supposed to if he had opened a small flower shop near my house. Now, you must be wondering – what does that have to with a flower shop?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kissmetrics
FEBRUARY 7, 2018
People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?”. And my response back to them is always the same: “Why do you care?”. See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up prices. So they’re zeroed-in on how much they’re going to have to spend.
My Wife Quit Her Job
FEBRUARY 7, 2018
Everyday, I get between 100-400 emails and a bunch of the questions I receive are about which tools I use to run my 7 figure ecommerce store. So today, I’m going to go over every single piece of software I’m currently using to run Bumblebee Linens. In addition, I’ll talk about the pros and cons between the different options. What You’ll Learn Which tools I use for hosting Which tools I use for marketing Which tools I use for shipping Which tools I use for product research
RTP blog
FEBRUARY 5, 2018
By Sarah Beldo, Sift Science You may have heard that account takeover (ATO) is on the rise for all types of companies, from e-Commerce merchants to SaaS businesses. The first step to protecting your business is understanding the problem. Let’s take a look at why ATO is growing. What Is Account Takeover? ATO, also known as account compromise, is just what it sounds like: a bad actor getting access to a good user’s account.
SellBrite
FEBRUARY 6, 2018
You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. They’re pretty much all the same frying pan except for one key difference.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
FEBRUARY 8, 2018
Most of my blog posts are long. I shoot for over 3,000 words in almost all of them. Sometimes, I’ll even go over 10,000 words. Because over the years, I’ve seen that those bring in the most traffic. This isn’t new or unique. Many people have found success in going long. But here’s the thing that most people miss: Just because something is long doesn’t mean it’s going to rank well.
Prisync
FEBRUARY 8, 2018
Every town has several small businesses with strong goodwill and a loyal clientele. If you think your local business falls into this category – then congrats. There must be something that you are doing right. Additionally, you have something that in the business language is referred as the “local advantage”. You may analyze and list down the factors contributing to this local advantage: Is it a strong network of trusted dealers/suppliers?
GetElastic
FEBRUARY 8, 2018
Commerce has evolved beyond the cart into an entire ecosystem. It’s not enough to have a beautiful website, a drop-down catalog, and bug-free checkout. All your competitors are doing exactly the same thing. The leading brands don’t sell a product, they sell an experience. Experience-driven commerce is generated by engaging customers across different touchpoints in different ways and integrating your product into their daily routines.
A Better Lemonade Stand
FEBRUARY 5, 2018
These small website optimization tactics will make choosing and purchasing products as simple as possible for your customers and their basis in neuroscience means they work with customer's hard-wired cognitive biases to increase conversion rates. The post 6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization appeared first on A Better Lemonade Stand.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Kissmetrics
FEBRUARY 4, 2018
SEO isn’t very technical. But it becomes technical because so many marketers and content creators are using the latest “hack” to increase their rankings. The more information there is, the more differing opinions you hear, the more complicated it becomes. But at the end of the day, it boils down to a couple things: Getting backlinks to your site. Satisfying users.
Klaviyo
FEBRUARY 7, 2018
Editor’s note: This post is a refresh of “5 Ways to Avoid the Spam Folder,” published January 26, 2016, by Marissa Petteruti. The dreaded spam folder! If a brilliantly crafted email lands in the spam folder and there’s no one to see it, does it make an impact? Of course not. The good news is the practices that keep you out of the spam folder aren’t complicated, Before we get to those, let’s have a quick background on spam.
Bootstrapping Ecommerce
FEBRUARY 6, 2018
Influencer marketing is a very effective way to generate sales & if you don’t start experimenting with it, you’re leaving serious money on the table. This article teaches you how to work with influencers to promote your products in effective influencer marketing campaigns. The post How to Work With Influencers to Promote Your Products appeared first on Bootstrapping Ecommerce.
Inflow Insights
FEBRUARY 6, 2018
Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro —an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Of all the CRO tests we ran, one change had by far the biggest impact on results.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Kissmetrics
FEBRUARY 6, 2018
It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’. Or new color schemes are en vogue. So every site you visit looks Asana-bright. Everyone now wants to update their site on the same regular basis. I love experimenting with new color schemes and trends, too. Except for one tiny thing.
Ecommerce Platforms
FEBRUARY 7, 2018
I have reviewed all sorts of e-commerce systems on this site, and a majority of it has to do with Shopify. Due to that, we've crossed paths with the ReferralCandy app quite a few times. The reason for this is because ReferralCandy offers customer referral program tools for e-commerce sites, and it integrates seamlessly with a wonderful Shopify app. So, Shopify users are blessed with such a high-quality referral app.
Steve Dennis
FEBRUARY 9, 2018
Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. I’ll be joined by Rob Poratti from IBM Watson Commerce. You can pre-register here. In other news, I’ll be heading to Melbourne, Australia at the end of the month for InsideRetailLive. I’ve also recently added two new keynote speaking gigs, both in Chicago.
Store Growers
FEBRUARY 7, 2018
January marked the fifth(!) month of operations for Apes in Space, the online store I started to sell space posters. During the last couple of months, it has slowly chugged along, making the odd sale here and there. There still is not enough consistent traffic hitting the site to make consistent sales. But in January I’ve started experimenting with a new marketing channels to hopefully counter that.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
eCommerce Training Academy
FEBRUARY 4, 2018
When you search Google for product ideas, you’ll definitely get overwhelmed with all the articles out there. So instead of writing another post about what should you sell online, I decide to curate the best content available online. What products should I sell on the Internet? That’s one question I get a lot from academy members. Overview.
Ecommerce Platforms
FEBRUARY 3, 2018
Making an online video course takes a few things: an idea, some video-making equipment, and the right platform to launch your website. If you're trying to learn how to create a video course, one of the best ways to go about doing that is with the Teachable system. It doesn't matter what types of video courses you're trying to make, since Teachable offers a drag and drop editor, support for all types of files, sales pages, community tools, and more.
Steve Dennis
FEBRUARY 5, 2018
This post was co-written by Brent Franson and Steve Dennis. Recent retail earnings, as well as various industry reports, continue to support three continuing and profound trends. First, those retailers stuck in the vast and largely undifferentiated middle (think Macy’s, JC Penney, Gap and Sears) continue to struggle and, in some cases, face existential crises.
SellBrite
FEBRUARY 9, 2018
In ecommerce, you live and die by what your customers and prospective customers believe to be true about you. The perceptions they have about your company and the experiences they have with your products and your team is everything. A series of consistently bad customer experiences can put your company on a downward spiral that most business owners find incredibly difficult to escape from.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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