BigCommerce
JANUARY 3, 2018
Are you looking to start an ecommerce business without the need to stock inventory yourself? Or are you wanting to expand your existing business by offering more products? Dropshipping may be the way to go. What is Dropshipping? Dropshipping allows you to partner with a supplier to display their products in your store. In other words, you can sell their goods. .
Optimizely
JANUARY 4, 2018
The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for your customer service team to sort through it all and still make sure you end up with happy customers at the end of the day.
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Kissmetrics
JANUARY 3, 2018
Every marketing playbook begins with “know your target market.”. It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But what does it really mean ? Most playbooks will tell you to fill out the classic buyer persona or demographic template.
RTP blog
JANUARY 5, 2018
| Big Lots Enhances Transportation Network through Partnership with Chainalytics | With over 1400 stores in 47 states, Big Lots is one of America’s largest discount retailers of brand name foods, home furnishings and accessories, furniture, seasonal merchandise, toys, electronics, gifts, and 100s of everyday items. Maintaining their mission of “Surprises in every aisle, every … The post Retailer Finds Savings in Carrier Costs appeared first on Chainalytics.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Ecommerce Platforms
JANUARY 3, 2018
More often than not, a new ecommerce entrepreneur is thinking about a cool invention for solving problems somewhere around the house. Or maybe they're considering ways to source products for their online stores from China and amaze customers with service, speed, and quality. Yet, it's not too often you hear about selling food online. And since this is the case, there's a limited amount of information on learning how to sell food online.
Optimizely
JANUARY 2, 2018
This post originally appeared on the Marketo Blog. . You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is nothing. A high unsubscribe rate can seriously hurt your reputation as a sender and could even impact your ability to hit the inbox.
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RTP blog
JANUARY 5, 2018
By Amitaabh Malhotra, Omnyway Tourism is big business in the U.S. In 2016, 75.6 million international visitors came to the United States and collectively spent $244.7 billion across the country. For many tourists, the U.S. is considered a shopping destination for luxury goods. Why? Mostly because they may not be able to get those brands or products back home, or what they get there may be more expensive.
SellBrite
JANUARY 5, 2018
Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better the experience, the higher chance you have of landing higher lifetime value customers.
Ecommerce Platforms
JANUARY 1, 2018
Product listing ads are also known as PLA ads or Google Shopping ads. In short, they're online advertisements that companies pay for on a cost per click (CPC) basis. Therefore, if your online store were to take out a product listing ad on Google, you would only pay for the times when a user clicked on that ad. No payments are made when users see the ad but don't decide to click.
Omniconvert
JANUARY 4, 2018
Quite a few years ago, I discovered split testing and instantly I was hooked… the fact that you could create two versions of a website page, landing page or advert with one difference and data could tell you which one was the best version was awesome. So I set about testing everything across all the […]. The post Most Companies Shouldn’t Be Split Testing… Here’s Why & What They Should Do Instead appeared first on Conversion Rate Optimization (CRO) Blog.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
JANUARY 5, 2018
By Klaudia Tirico, Features Editor One of my New Year’s resolutions for 2018 — albeit easy to accomplish — is to listen to more podcasts. Whether they’re simply just for fun or for editorial purposes, I resolve to listen more and hear what influential people in the world have to say about important topics. I watch more TV than I’d like to admit so it will be refreshing to shut my eyes and digest content in a new way.
Klaviyo
JANUARY 3, 2018
When we started Klaviyo in 2012, we set out to change the way businesses communicate with consumers. It didn’t seem right that the interactions we, as individuals, had with brands and products we liked were so impersonal — so irrelevant and generic. Klaviyo was founded on the idea that every single interaction would be better if it were powered by the data brands already have about their customers.
A Better Lemonade Stand
JANUARY 1, 2018
The ultimate 2018 New Year's resolution stack for achieving massive productivity & success through strategy, planning, implementation and organization. The post 2018 New Year’s Resolution Stack for Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.
TradeGecko
JANUARY 1, 2018
Web based inventory management is the monitoring and maintenance of a business’ inventory levels using online software. Moving away from the errors and issues that arise with traditional methods of measuring stock levels, web based inventory management seamlessly keeps track of inventory coming in and going out of your business.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RTP blog
JANUARY 3, 2018
This week, Retail TouchPoints released its Top 10 Stories of 2017. These articles chart the state of the industry, in particular the recurring “retail apocalypse” chatter, as well as noteworthy topics like off-price retailing, personalization and the growth of Gen Z’s buying power. The RTP editorial team shares what they think were the biggest and most influential stories in retail throughout 2017.
Klaviyo
JANUARY 4, 2018
Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. With seemingly endless options for shoppers, turning browsers into buyers is not an easy task. If you’ve moved beyond the basics of sending campaigns and into autoresponders (or as we call them flows), the first one you probably launched was an abandoned cart email.
Sailthru
JANUARY 3, 2018
Think marketers are full of crap? Well, the best mobile marketers are definitively full of — and they are reaping the rewards because push notifications with emojis get an average of 25% greater direct tap throughs than mobile messages without a thumbs up, high five, dollar sign, or any other emoji you can think of. With 40% of Cyber Monday sales coming from mobile devices and nearly 70% of consumers getting news on mobile devices, every app engagement matters.
Bootstrapping Ecommerce
JANUARY 2, 2018
Dropshipping is the perfect solution for new entrepreneurs with a low budget & it’s the best way to start a low-cost business with minimal upkeep required. The post Dropshipping Made Easy: How You Can Dropship With a $0 Budget appeared first on Bootstrapping Ecommerce.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
GetElastic
JANUARY 2, 2018
How Good Content Lets Your Customers Know You Care. Whether you are a start-up company, regional SME or global corporation, chances are how you and your staff provide great service to your own customers is a process that has been carefully honed and refined. The customer care you provide should after all be your biggest USP as a brand, especially as super savvy consumers expect more from the companies they spend their hard earned cash with.
Steve Dennis
JANUARY 1, 2018
With 2017 now in the rear view mirror, I’ve been reflecting on the people (and organizations) to whom I am most grateful for their support, the examples they’ve set and for challenging me to keep pushing to make my little dent in the universe. A precious few extended a measure of grace when I didn’t feel like I deserved it. Others were simply there to listen or give me a hug when my heart felt broken and shattered.
Ecommerce Platforms
DECEMBER 31, 2017
2017 was an interesting year for me. I bought a new house in February after being homeless for about 4 months. In October 2016, my wife and I sold our house and spent the 2.5 months of 2016 and the first 1.5 months of 2017 traveling around the Southwest (we spent the time in Colorado and New Mexico). Our plan was to spend 6 months to a year traveling around the country but we both realized quickly that we need a ‘home base’ and weren’t cut out for living out of vacation rentals
Salsify
JANUARY 3, 2018
If you are like most brands, ecommerce sales are a small percentage of your total sales. So how — knowing that the web is gaining eyeballs and dollars — should you scale your investment and team to ensure you get the most out of digital? Salsify Co-founder Rob Gonzalez explains how some global brands are measuring the full impact of digital shelf investments on total sales revenue.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
SellBrite
JANUARY 4, 2018
You don’t need a fortune to start an ecommerce business. Without a physical store, maintenance expenses and (usually) labor expenses are significantly reduced for online sellers. With these low startup costs, many merchants flock to sell online with the hope of making an easy profit. Selling online, however, isn’t automatically profitable.
Steve Dennis
DECEMBER 31, 2017
“What people revere, they resemble, either for ruin or for restoration.”. – Greg Beale. The word “worship” most often has a religious connotation. But we can revere, adore, exalt, venerate and glorify many things beyond whatever concept of a Higher Power we have (or don’t). We can worship money. We can worship being right. We can worship a bigger house filled with more and ever cooler stuff.
OrderDynamics
JANUARY 4, 2018
2018 Retail: The Predictions You Need To Know. 2018 retail is going to be one heck of a ride. Whether that’s a good ride, or a bad ride, depends on how much retailers learned from the rocky road that was 2017. From trends like voice control to virtual reality, to rumors of the so called retail apocalypse, 2017 retail was one for the books. But let’s not dwell on the past.
Bronto
JANUARY 5, 2018
We celebrated a Florida man’s triumph after a quadruple amputation, got a liiiittle bit scared of 3D printed explosives, admired some plants’ new green wearables, found safety in numbers (really, data), and watched Burning Man’s Temple construction go digital, all this week in 3D printing. Florida Man’s Best Tale Yet. We’ve all had some fun with the Florida Man meme from time to time.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
JANUARY 2, 2018
There isn't any question that e-commerce technologies continue to advance and factor strongly in how people buy things online. While Asia has become a leader in e-commerce, the U.S. is still a strong leader through businesses large and small. It's mobile technology where growth has really started to spike in e-commerce, and that's changed the marketing game for companies around the world.
Steve Dennis
JANUARY 4, 2018
Amidst reports that holiday spending was up nearly 4.9% , some optimism about the American moderate department store sector has started to creep back in. In fact, right after these reports shares of Macys, Dillards, Kohls and JC Penney spiked. It’s all a bit baffling. On the one hand, if I were a betting person, I expect that these brands will report decent, maybe even objectively good, numbers this quarter.
Sailthru
JANUARY 5, 2018
The evolution of the retail economy continues to challenge the status quo. Even online giant Amazon may be facing some uncertainties, as the growth of its Prime program appears to slow. Home Depot plans to spend billions in 2018 to create an ideal omnichannel experience. And this year’s Cyber 5 is already offering lessons for next year. Amazon Prime May Have Reached Saturation.
Wiser
JANUARY 3, 2018
Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. We’ve just wrapped up an eBook with our friends over at CPC Strategy called The Wholesale Brand Disruption Guide. It is full of case studies from brands that have made a dent in the DTC market and actionable tips to help brands that are on the fence gain the insights they need to enter new markets confidently. .
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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