BigCommerce
MAY 18, 2017
I always joke with my colleagues and friends who want to start a business by telling them: You don’t really know what you’re doing until you’ve lost $1M of your own money in 1 year. In 2013, that’s exactly what happened to me and my brothers’ business, Dazadi. It was the worst year on record for the then 11-year-old company, which is saying a lot.
Optimizely
MAY 19, 2017
Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers know that the probability of selling to an existing customer is nearly ten times higher than selling to a brand new prospect, so it’s especially critical to make sure you’re capitalizing on those moments of interest – especially because it’s the second p
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RTP blog
MAY 15, 2017
By Jennie Pastor, Kavador Jewelry stores in the U.S. and Canada face intense challenges, including costly staff and insurance, high capital tied up in expensive inventory, and of course the fall in in-store traffic as sales and consumers move online. According to industry data, nearly 1,200 retail fine jewelry stores closed in 2016, an increase of more than 50% from the prior year.
My Wife Quit Her Job
MAY 18, 2017
Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
BigCommerce
MAY 15, 2017
Every $10,000 invested at Amazon’s IPO in 1997 would today be worth $4.8 million. Even if you only had $1,000 to invest in 1997, today you’d have more than $626,000. But who could have predicted back then that an online bookstore would, in two decades time, become one of the world’s most dominant online stores –– offering everything from the books they started with to the high-end fashion that resisted for so long?
Optimizely
MAY 16, 2017
Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when your call-to-action is time-sensitive. Because of web push’s unique benefits, many marketers will prompt new customers to opt-in as soon as they visit their brand’s website for the first time.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
MAY 18, 2017
Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business.
Ecommerce Platforms
MAY 14, 2017
All sorts of criminal activity happens in the ecommerce world. You have fraud, which stems from people trying to take advantage of your company by completing unwarranted chargebacks, claiming a product wasn't delivered when it was and utilizing fraudulent payment techniques. Fraud also ties in with identity theft, where you might think that you have a sale, but it's actually someone who has stolen the credit card information of another person.
A Better Lemonade Stand
MAY 15, 2017
This guide will walk you through ecommerce keyword research step-by-step. With the right keywords you'll attract the right customers to your online store. The post The 2017 Guide to Ecommerce Keyword Research appeared first on A Better Lemonade Stand.
RTP blog
MAY 17, 2017
The 2017 Retail Innovation Conference , held May 9-10 at the Apella in New York City, brought together many leading retail thought leaders and executives, who shared insights into how they’re driving change through advancements in the customer experience, digital transformation or innovative technology implementation s. During the conference, 24 leading industry executives received Retail Innovator Awards for their efforts to embrace positive disruption.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Fastr
MAY 17, 2017
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Lululemon – This is Yoga What it is: A multimedia editorial experience Why we love it: Lululemon’s experience uses embedded video to tell a rich brand story. Featuring three brand.
Rishi Rawat
MAY 15, 2017
We all know how important user experiences are. But what about choreographed user experiences? They’re even more important. Let me explain … Imagine you’re an author who has written an excellent mystery novel with 12 chapters. Would you let your readers read the chapters in any order they please (chapter 8 followed by chapter 2)? Or would you demand that they read starting in sequence, from chapter 1?
Klaviyo
MAY 18, 2017
In our recent ecommerce industry benchmark report , we shared our findings from analyzing a thousand companies and the results from over a billion emails. One of the key takeaways: segmentation is the name of the game. Sending tailored messages to targeted segments — instead of sending one-size-fits-all messages to all of your subscribers — is a recipe for success.
RTP blog
MAY 16, 2017
By Glenn Taylor, Senior Editor Although only 2% of household goods are bought online and 8% of all goods are bought online, shoppers continue to find more reasons to skip their trip to the store and shop on their favorite e-Commerce site. In a presentation during the 2017 Retail Innovation Conference, Josh Wais, Emerging Technology and Strategy Lead at Jet.com, shared five key takeaways he felt retailers must follow if they want to survive and thrive in the midst of these constantly shifting con
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail Technology Review
MAY 16, 2017
By Richard Corps, MD and co-founder of Ads Reality. Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.
Steve Dennis
MAY 15, 2017
Perhaps you’ve noticed that things are pretty tough across the retail industry these days? Competition has never been more fierce. Average unit retail prices are getting compressed, putting ever greater downward pressure on margins. Retailers and developers that overbuilt for years are at long last facing a reckoning. Radical transparency and ease of anytime, anywhere, anyway shopping are hammering those that have failed to innovate and differentiate.
Klaviyo
MAY 19, 2017
It’s here ladies and gentlemen— it’s finally summer! Break out the grills, white pants, and cornhole boards. But before you start making a beeline for the beach, here’s all you ecommerce marketers need to remember to get your Memorial Day campaigns setup. Believe it or not, Memorial Day email campaigns are more successful at engaging audiences than any other holiday-related campaigns.
Bronto
MAY 16, 2017
There are so many new technologies to make shopping more fun and interactive. See how to use them to engage customers and make your messages come alive. The post Make Your Marketing Move: The Power of Interactive Content appeared first on Bronto Blog.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Omniconvert
MAY 15, 2017
The ecommerce industry is the only one with a two digit growth year over a year and it’s estimated it will reach $4 billion in sales by 2020. (source) With such growth, comes increased competition. So there is a growing need for talented and passionate marketers that can bridge the gap between what the consumers […]. The post If you want to grow your business join the International Ecommerce Day appeared first on Conversion Rate Optimization (CRO) Blog.
Steve Dennis
MAY 18, 2017
Last week Macy’s missed its revenue and earnings forecast for the first quarter, sending its shares tumbling. While the talk of a retail apocalypse is just so much hype, the intense waves of digital disruption and shifting consumer preferences assure that the future of retail–and the impact on many large and lumbering players like Macy’s–will not be evenly distributed.
ecomdash
MAY 18, 2017
Word of mouth marketing has several benefits over more traditional forms of marketing. How can you get in on the action? We've got the answers. Read more. The post Get Customers Talking! An Introduction to Word of Mouth Marketing appeared first on ecomdash.
Retail Technology Review
MAY 16, 2017
ScriptX, from UK company MeadCo, provides controlled, consistent and efficient printing from Internet Explorer.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
TradeGecko
MAY 18, 2017
As you make your first steps into international trading there are a lot of variables to consider. You’ll need to know what sort of company are you, who are your customers, how quickly are you planning to expand, how much time and money are you willing to invest, and – perhaps most importantly – which country or countries do you hope to expand into?
Bronto
MAY 18, 2017
See how these two brands identified their sweet spot and then dug deep to differentiate themselves from the competition. The post Set Your Brand Apart: How Tommy John and Juice Beauty Carved Their Niches appeared first on Bronto Blog.
ecomdash
MAY 15, 2017
Product sourcing is a problem all online sellers have to face. Do you know how using the cloud can help make product sourcing faster and easier? Read more. The post How Utilizing the Cloud Can Help Improve Product Sourcing appeared first on ecomdash.
Profitero
MAY 17, 2017
Knowing where consumers are shopping—whether it be in-store, out-of-home or online—is key to devising a comprehensive retail strategy to succeed in today’s increasingly digital marketplace. But what’s even more important is understanding which categories are driving growth, online impulse shopping trends and how generations shop differently online. In aggregate, eCommerce represents a small, but growing portion of fast-moving consumer goods (FMCG) sales in the U.S.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TradeGecko
MAY 17, 2017
Expansion is a sign of success in any industry. However, as your business expands, you will find that it comes with its own unique set of challenges. Moving from a national business to an international business is a particularly difficult step, yet the rewards can be just as significant. These challenges and rewards are equally enhanced when considering expansion from the APAC region.
Salsify
MAY 17, 2017
No matter what you sell, your profit margins are impacted by the number of products shoppers return. According to the National Retail Federation (NRF), in 2015 Americans returned $260 billion in merchandise - 10% of that year's total retail sales. The average return rate for products bought online is 30 percent - in part due to the quality of the digital product content representing these brands.
Omniconvert
MAY 15, 2017
The ecommerce industry is the only one with a two digit growth year over a year and it’s estimated it will reach $4 billion in sales by 2020. (source) With such growth, comes increased competition. So there is a growing need for talented and passionate marketers that can bridge the gap between what the consumers. The post International Ecommerce Day – 23 May 2017 appeared first on Conversion Rate Optimization (CRO) Blog - Omniconvert.
Profitero
MAY 15, 2017
One of the biggest challenges facing digital brand managers is making strategic eCommerce decisions. When coming up with a digital strategy, how many internal resources should be allocated? Which online retailers should be prioritized? What role does content play? How do you make sense of retailer analytics? . Profitero’s SVP Strategy & Insights Keith Anderson offers guidance on how to build a digital strategy that everyone in your organization will support.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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