BigCommerce

FEBRUARY 27, 2018

Finding new ways to generate ecommerce sales is getting tougher. Competition is fierce. And simply having a presence and a nice looking web store is no longer enough to make you stand out. Winning nowadays requires strategy and squeezing the most out of every opportunity. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM).

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Social Media Marketing Payment Services Reference 410

RTP blog

FEBRUARY 26, 2018

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline. But retail stores are part of the character of the streets we walk every day. Online shopping, with no live people and nothing to touch, just isn’t the same experience.

Department Stores 354

Department Stores Apparel Games Retail 354

Kissmetrics

FEBRUARY 27, 2018

Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement. And now we’re making it even better. With our latest iteration, you can connect a Population to a Facebook Custom Audience for even greater targeting and tracking in Kissmetrics. Let’s see how it works.

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Demo eCommerce Customer Blog 276

Ecommerce Platforms

MARCH 2, 2018

Ecommerce businesses are popping up all around us. Are all of them successful? No. Most fail.But why? One simple reason: they do not put the needs of the user before the ideas the businesses have. Good user experience is one of the key features of any successful ecommerce store, and without taking care of this one aspect, you're in an uphill battle to drive sales.

eCommerce 208

eCommerce eCommerce Design Games eCommerce Platforms 208

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

MARCH 1, 2018

There’s a problem in ecommerce that needs to be addressed, and fast. Catch-all, batch-and-blast ‘expert’ advice that is not applicable to your business. Every store is different. It’s about time we understand that and leverage the data we have to make meaningful changes that increase sales and benefit the different types of businesses out there. To do that, data to help your individual brand benchmark success and make strategic decisions is crucial.

Beauty and Health 376

Beauty and Health eCommerce Jewelry Arts 376

Optimizely

MARCH 1, 2018

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot , a site for makeup lovers to buy and sell used makeup. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again.

Customer Retention 170

Customer Retention Customer eCommerce Marketing 170

My Wife Quit Her Job

FEBRUARY 26, 2018

Most brand new entrepreneurs get hung up on the business formation process because they don’t understand what types of businesses are out there. Let’s face it, not everyone has an MBA. Not everyone is educated in the mechanics of starting a business. But the good news is that launching an online business is not rocket science. And the purpose of this guide is to lead you through all of the red tape that the government imposes on small businesses.

Information 156

Information eCommerce 156

RTP blog

MARCH 2, 2018

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements. It’s top of mind as retailers look to capitalize on industry white space, remain competitive in overly saturated markets and see retention soar.

Customer Experience 150

Customer Experience Customer Supplies Point of Sale 150

Optimizely

FEBRUARY 27, 2018

Is your ecommerce website heart-stoppingly beautiful, or merely functional? If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. That’s exactly where Ross Beyeler comes in. He is the founder of Growth Spark , a Shopify Plus agency that provides strategy, design, and development services to help ecommerce businesses make more money.

Marketing 170

Marketing Shipping Costs Merchant Services Shopify 170

Kissmetrics

FEBRUARY 26, 2018

When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ever met is just naturally inclined to seek the opinion of others before trying something new. On your own, you don’t know if that new ramen house down the street is any good, but your brother says he took a date there and had a great time.

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Payment Services Customer Payments Recommendation 235

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Ecommerce Platforms

FEBRUARY 26, 2018

Best Shopify Plugins for 2018 – An Overview. Shopify is a super simple way to launch an online store, which explains why over 500,000 merchants use their tools to run their sites. They handle everything from marketing and payments, to secure checkout and shipping. Once you have your Shopify store up and running there are even more ways to make it stand out and help you get even more value from the platform.

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Shopify Shipping Costs eCommerce SEO 177

RTP blog

FEBRUARY 28, 2018

The decline of American mall traffic, particularly in its anchor stores , has been perhaps the biggest indicator of changes in shopper preferences. When Morning Consult asked U.S. shoppers what features would make visiting shopping malls more enticing, most said cheaper retail prices ( 73% ); more and improved food options ( 58% ); and renovated movie theaters ( 51% ).

Consumer 150

Consumer Events Books Operations 150

Bootstrapping Ecommerce

FEBRUARY 27, 2018

In this article learn how to start an online store with just a couple hundred dollars (or less) because to start your own online business you don’t need to have loads of money, you just need to play your cards right. The post 4 Steps to Start an Online Store With a Tiny Budget appeared first on Bootstrapping Ecommerce.

Article 167

Article eCommerce 167

Kissmetrics

FEBRUARY 28, 2018

The very beginning of any relationship is awkward. Do you think your customers feel that way about the beginning of their relationship with you? Because if they do, that’s bad. It’s a severe threat to your business! It’s kind of like being on time for a party. Everyone’s feeling things out, sizing up the room, and trying to find a cozy place to gel while the party gets going.

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Customer Recommendation Live Chat Fulfillment 210

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

My Wife Quit Her Job

MARCH 2, 2018

Most people are amazed that I can run a 7 figure blog without having any employees and only working 20 hours per week. The truth is that I rely heavily on software and automation to accomplish most of my tasks. So today, I’m going to go over every single piece of software I’m currently using to run MyWifeQuitHerjob.com. In addition, I’ll talk about the pros and cons between the different options.

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Blog Social Media Books Marketing 121

Klaviyo

FEBRUARY 26, 2018

“When is the best day and time to send an email?” has been a common marketer’s question ever since Gary Thuerk sent out the first email marketing blast in 1978. Knowing when to send a campaign is tricky. Like all good marketing, it depends on your audience. I know, that answer isn’t very helpful. To give you a starting point for determining the best day/time to send an email, based on our data, I looked at over 22,000 campaigns sent to 1,217,123,149 (yes, that’s billion!

Other 128

Other Marketing eCommerce Blog 128

GetElastic

MARCH 2, 2018

Dynamic pricing or flexible pricing isn’t new. Before the 19th century, customers haggled for discounts, and loyal patrons were often given a “friendly price.” Mass marketing introduced a little more science by using demographic research, and more recently big data and analytics, but lost the shopkeeper’s ability to directly negotiate with a customer.

Comparison Shopping 120

Comparison Shopping Supplies Merchant Services Social Media 120

Kissmetrics

MARCH 2, 2018

Think your marketing technology (MarTech) stack is king? Pull yourself out of 2017. Your customers are dropping out of your funnel. Engagement is down. The CEO is on you to get results… today. Where can you find more efficient ways to get the job done? A better MarTech stack. If you aren’t using a diverse set of tools, you’re likely falling behind.

Social Media 206

Social Media Multi-channel Channel SEO 206

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Fastr

FEBRUARY 27, 2018

As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because […]. The post Improve IT Efficiency Through New Technology appeared first on Zmags.

Technology 100

Technology Improvements Marketing eCommerce Marketing 100

A Better Lemonade Stand

FEBRUARY 26, 2018

Scout is a tool that can help your business build better relationships with your customers, and in this Scout review we discuss in depth how Scout can help you increase your conversions. The post Scout Spotlight: Increase Conversions by Developing Strong Customer Relationships appeared first on A Better Lemonade Stand.

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Customer Conversion Optimization Operations 118

SellBrite

MARCH 2, 2018

Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look for and invest in new ways to stand out, capture attention, drive conversions, and secure customer loyalty.

eCommerce 107

eCommerce Social Media Shopify Mobile 107

Kissmetrics

MARCH 1, 2018

Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on a monthly, weekly, and even a daily basis. And it’s not like you can just quit AdWords either. Google has reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords.

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PPC Mobile Recommendation SEO 199

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Profitero

FEBRUARY 27, 2018

Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero. In the report, Price Wars: Grocery, Household & Beauty , Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart’s and Amazon’s prices for grocery.

eCommerce Analytics 97

eCommerce Analytics Specialty Retailers eCommerce Supplies 97

Store Growers

MARCH 1, 2018

I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. So why repeat something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.

Shipping Costs 87

Shipping Costs Article Information Customer 87

SellBrite

FEBRUARY 27, 2018

Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your product listing is your storefront. Like a window display attracting shoppers, your listing title and image on a search results page get buyers to click.

SEO 94

SEO Merchant Services Recommendation Information 94

Talkoot

FEBRUARY 28, 2018

We're highlighting three brands that are doing well by making the most of D2C strategies and concepts. 1. Glossier. By embracing simple ideas like being real and connecting with people, cosmetics brand Glossier has grown significantly in a short time. Glossier gets an immediate, personal connection with their consumers through existing social media platforms, and builds on that by using channels like Slack that help strengthen community input.

eCommerce 84

eCommerce Social Media Channel Operations 84

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Sailthru

FEBRUARY 28, 2018

Sephora.com sells 239 different kinds of foundation. It may sound excessive at first, but there are a lot of factors to consider before you decide on any beauty product. Is your skin sensitive, dry or oily? Whether your ancestors are Norwegian or Nigerian could also going determine which products you use. Maybe 239 different kinds isn’t even enough.

Customer 83

Customer Recommendation Consumer Technology 83

OrderDynamics

FEBRUARY 28, 2018

Store Managers – Focus on Solutions NOT Apologies. Your customer is standing there, waiting for an answer. They saw the ad for the latest cross trainers, and want it in a size 7. But you are out of stock. As store managers, you immediately get into the apology phase. After all, your service training told you to show empathy, continue to be warm and optimistic, and suggest checking another store from your retail chain.

Management 88

Management Article Shipping Customer 88

Bronto

FEBRUARY 27, 2018

Both strategies can help you make the most of your creative content and campaigns. Let's look at their differences and how they can help generate more revenue. The post Remailing vs. Recycling: Which Strategy Is Best? appeared first on Bronto Blog.

Blog 85

Blog 85

Store Growers

MARCH 1, 2018

I feel like I need to start by explaining why I’m writing this post. Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. So why do something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.

Shipping Costs 70

Shipping Costs Article Information Blog 70

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer