Kissmetrics

JANUARY 31, 2022

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. However, with so much competition, standing out can feel like an impossible task. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

RetailDive

JANUARY 31, 2022

AI-driven SaaS applications, services and IoT technology are the keys to next-generation retail environments.

Retail 98

Retail Technology 98

RetailWire

JANUARY 31, 2022

A firm that tracks foot traffic in stores has published a list of 10 companies and concepts to watch in 2022 that have established their physical locations as foundational to future growth. The list includes Raising Cane’s Chicken Fingers, Dutch Bros. Coffee, Gopuff, Blink Fitness, Warby Parker, Allbirds, Arhaus, pOpshelf, Burlington and Sephora inside Kohl’s.

Retail 59

Retail Article 59

BigCommerce

JANUARY 31, 2022

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Forrester eCommerce

FEBRUARY 1, 2022

There’s been massive adoption of virtual care for mental health that has granted more accessibility to mental health support. Forrester predicts 60% of virtual visits this year will be for mental health treatment. In addition the availability of virtual care for mental health is more widely available than ever before made available to patients through […].

Customer 369

Customer 369

Retail TouchPoints

JANUARY 31, 2022

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience standards while tackling increasing competition, skyrocketing location costs, hiring challenges, advancing technologies and the growing need to contribute sustainable solutions.

Retail 329

Retail Technology Operations Improvements 329

Groove

FEBRUARY 4, 2022

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. You’re on the right track, as eCommerce continues to grow in popularity exponentially year over year. There are specific challenges that B2B merchants face when operating an eCommerce store, and you will want to address them before they become large issues.

Payment Services 195

Payment Services B2B Operations Shipping Costs 195

Forrester eCommerce

FEBRUARY 2, 2022

The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.

Payments 369

Payments Payment Services Technology Consumer 369

Retail TouchPoints

FEBRUARY 4, 2022

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Heidersbach spoke during Coresight Research ’s AI-Powered Language: A New Era of Enhanced Customer Engagement webinar. “ I actually think we’ve done ourselv

Marketing 307

Marketing Retail Toys Channel 307

Kissmetrics

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. These businesses aren’t just liked by Google, they’re also liked by customers.

SEO 244

SEO Beauty and Health Social Media Fashion 244

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

JANUARY 31, 2022

With over 377 million users, PayPal oversaw nearly $1 trillion in payment volume in 2020 - according to Forbes Magazine. This payment processing system gives businesses the opportunity to expand their mobile sales tremendously. What Is Mobile Express Checkout? Mobile express checkout is PayPal’s mobile version of their express checkout service. It streamlines the checkout process by eliminating unnecessary steps upon completing a purchase, such as entering personal shipping, billing and payment

Merchant Services 195

Merchant Services Payment Services Payments Mobile 195

Forrester eCommerce

FEBRUARY 1, 2022

Technology plays a significant role in helping firms unleash creative innovation. Artificial intelligence is a perfect example. But AI can also help humans be more creative and therefore represents a great opportunity for enterprises to scale more creativity throughout their organization. AI Is Maturing Fast And Is Getting Better At Increasing Human Creativity In 2014, […].

Technology 369

Technology Customer 369

Retail TouchPoints

FEBRUARY 4, 2022

Kohl’s Board of Directors has rejected the acquisition offers from Sycamore Partners and Acacia Research , stating that “the valuations indicated in the current expressions of interest which it has received do not adequately reflect the Company’s value in light of its future growth and cash flow generation.” Additionally, the retailer has adopted a “poison pill” shareholder rights plan to prevent hostile takeovers. it’s likely that the plan is an effort to keep the company whole despite pressure

Operations 297

Operations eCommerce Retail Other 297

My Wife Quit Her Job

FEBRUARY 2, 2022

Today I’m excited to have Jake Thomas on the show. Jake is the founder of Creator Hooks where he analyzes the secret psychology behind what makes people click and how to come up with engaging content ideas. In this episode, we discuss the elements of a great headline, how you can blow up your YouTube channel, podcast, TikTok, or any content-related site with the power of copy.

Channel 156

Channel Social Media 156

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Forrester eCommerce

FEBRUARY 3, 2022

Last week, the Business Roundtable (an influential group of CEOs of major US companies) published a Roadmap for Responsible Artificial Intelligence. While many companies are already thinking about responsible AI due to market forces such as the impending Artificial Intelligence Act in Europe and the demands of values-based consumers, this announcement will elevate the conversation […].

Consumer 366

Consumer Marketing Customer 366

Retail TouchPoints

FEBRUARY 1, 2022

The Home Depot is planning to hire more than 100,000 associates ahead of the busy spring season as shoppers continue to show interest in home improvement projects. Additionally, the retailer will host a Virtual Spring Career Day event on Feb. 16, to help jobseekers find the right role for them and learn about growth opportunities within the company.

Supplies 285

Supplies Events Improvements Other 285

My Wife Quit Her Job

JANUARY 31, 2022

When you buy from AliExpress, you must choose from a wide array of AliExpress shipping options that are not well explained. Every vendor offers different AliExpress shipping methods and most shipping carriers are Chinese companies that are not well known outside of Asia. You also have to choose whether to ship from AliExpress warehouses in the US, France, Germany, Russia, Spain, Poland, Belgium, Australia and Turkey in addition to China.

Shipping 156

Shipping Fulfillment eCommerce 156

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

GetElastic

FEBRUARY 3, 2022

In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue ?for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience.

Omnichannel 148

Omnichannel Demo Beauty and Health Jewelry 148

Forrester eCommerce

FEBRUARY 2, 2022

Ransomware — an attack that makes us feel like we’re Bill Murray trapped in a Groundhog Day loop. It’d be a safe bet that if Punxsutawney Phil was tasked with predicting ransomware, he’d see his shadow every Groundhog Day. Buckle up for some wintry, miserable, ransomware weather, because ransomware attacks have been increasing and evolving […].

Customer 365

Customer 365

Retail TouchPoints

FEBRUARY 2, 2022

Salesforce will acquire Brazilian marketplace solution Atonit , adding marketplace capabilities to its own ecommerce platform. Salesforce will share more details regarding the product roadmap once the acquisition closes, which is expected before April 30, 2022. “Marketplace capabilities are becoming imperative for leading commerce platforms, and customer demand for more purchasing options and greater flexibility is growing,” said Salesforce in a statement.

eCommerce 276

eCommerce Subscription eCommerce Platforms Consumer 276

Omniconvert

FEBRUARY 1, 2022

Discover Theodore Moulos’s advice for eCommerce stores that want to use growth hacking for their business. The post Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.” appeared first on Omniconvert Ecommerce Growth Blog.

Management 148

Management eCommerce Blog 148

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Omnisend

JANUARY 31, 2022

Reading Time: 10 minutes. BigCommerce gives merchants plenty of opportunities for customization, but the theme you pick when starting out will have a direct impact on many areas of your design. Selecting a theme that aligns with the goals you have for your online store will help you achieve your ideal design as quickly and efficiently as possible. Different designs make sense for different businesses, but we’ve found that these ten options stand out from other BigCommerce themes.

BigCommerce 148

BigCommerce Shipping Costs Social Media Merchant Services 148

Forrester eCommerce

FEBRUARY 1, 2022

Clicking on a display advertisement isn't even in the top five actions taken by B2B buyers in response to advertising. Here's the top three.

B2B 369

B2B Marketing 369

Retail TouchPoints

JANUARY 31, 2022

Pinterest has launched AR try-on for home décor products, enabling “Pinners” to virtually place items in their home and try before they buy from a retailers including Crate & Barrel , CB2 , Walmart , West Elm and Wayfair. Try-on for home décor is powered by the Pinterest Lens camera search technology and follows the launches of virtual try-on functionalities for lipstick and eyeshadow.

Retail 275

Retail Mobile Technology Information 275

Steve Dennis

JANUARY 31, 2022

Will the Metaverse completely transform your company? Hard to say. Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps. Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be. In a VUCA world , few things are certain.

Improvements 148

Improvements Marketing Customer Retail 148

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

GetElastic

JANUARY 31, 2022

Since the emergence of eCommerce, marketers, merchandisers, and catalog managers have been continuously tasked with the difficult responsibility of creating streamlined online experiences that mimic the personalized, in-store shopping experiences that we are all accustomed to. However, rather than having customers available to interact with your products and sales associates directly, to help them easily find exactly what they’re looking for, your teams now have to design new functionality to ac

Management 135

Management eCommerce Apparel eCommerce Platforms 135

Forrester eCommerce

JANUARY 31, 2022

The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.

B2B 370

B2B Marketing Operations 370

Retail TouchPoints

FEBRUARY 1, 2022

Square has launched its first integration with Afterpay , adding buy now, pay later (BNPL) functionality to the Square Online platform in the U.S. and Australia. Retailers can access Afterpay from the Square Online dashboard, which gives shoppers the option to pay for items with four interest-free installments. Afterpay also will be available on Square’s developer platform and for in-person payments in the near future.

Online Retail 268

Online Retail Payment Services Retail eCommerce 268

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. But, in our experience, the best results come from a more integrated approach. And today’s case study is the living proof. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer