Practical eCommerce
MARCH 1, 2024
Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly. The post Directness Wins in Advertising appeared first on Practical Ecommerce.
ESW
FEBRUARY 29, 2024
Growing and established brands alike know that keeping to domestic markets hampers overall growth. With increased global internet use and social media exposure, more shoppers have more access to more products than ever before. In an environment that makes everything – including international ecommerce expansion – seem like only a matter of pressing a button, brands need to know the reality.
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Forrester eCommerce
FEBRUARY 26, 2024
In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.
Retail TouchPoints
FEBRUARY 26, 2024
In the U.S., the past year was the most active to date for passing state-by-state data privacy laws. Following suit with GDPR and other jurisdictions globally, the U.S. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. This flurry of legislative activity comes at a good time — and with good reason.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
FEBRUARY 28, 2024
Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority ( 88% ) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).
365 Retail
MARCH 1, 2024
Embarking on the journey to establish a successful e-commerce business embodies the spirit of innovation and entrepreneurship characteristic of today’s digital era. The transition from traditional retail to the online marketplace opens up possibilities for reaching a global audience and operating beyond conventional boundaries. Creating a flourishing online store involves navigating through various strategic decisions, from selecting the right products and platforms to understanding the nu
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
FEBRUARY 27, 2024
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck. Santiago, with a rich background in consumer goods and digital sectors, dives into Cutter & Buck's transition from a golf-centric brand to a premium lifestyle label with long-lasting, consumer-favorite products.
Groove
MARCH 1, 2024
Comparing Klaviyo vs Mailchimp? This guide shares everything you might need to know. From form and function to price and support - we share it all.
Digital Doughnut
FEBRUARY 29, 2024
In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is crucial when it comes to promoting your business, then keep reading.
Forrester eCommerce
FEBRUARY 28, 2024
At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
FEBRUARY 26, 2024
In the more than 70 years since Joseph Sherwood bought a bankrupt jewelry store in Bell Gardens, Calif., much has changed in the world, and in retail. That post-WWII period in the Western U.S. was marked by the Dust Bowl Exodus, now a distant memory for most. Since then, the demographic makeup of California has changed dramatically, not to mention the economic and technological realities of the state and the country.
My Wife Quit Her Job
FEBRUARY 29, 2024
Winning an eBay auction requires more than just placing a bid, especially for in-demand items. It’s about timing and strategic bidding. But staying glued to your screen for the final countdown isn’t always possible. That’s where eBay sniping tools come in handy. In this post, I’ll share the best eBay sniping tools to help you place winning bids at the last second and give you an edge over the competition.
Salsify
FEBRUARY 27, 2024
Get to know Goldilocks shoppers and what their search for ‘just right’ omnichannel experiences looks like in the modern consumer buying journey.
Forrester eCommerce
FEBRUARY 26, 2024
With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
FEBRUARY 29, 2024
It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. Ultimately, it sounds like a no-brainer for a retailer, but managing a localized assortment can be quite complex.
My Wife Quit Her Job
FEBRUARY 27, 2024
Today, I’m thrilled to have one of my good friends back on the show, Jim Wang. Last time Jim was on, we discussed how his first blog, Bargaineering, sold for a seven-figure sum. And since then, he’s created Wallet Hacks, where he teaches others how to make and save more money. In this episode, we’re going to discuss the state of blogging and his predictions for blogging going forward.
Algopix
FEBRUARY 26, 2024
Leveraging Product Research Tools for Amazon Sellers In today’s highly competitive eCommerce landscape, finding the right products to sell on Amazon can make all the difference in the success of your online business. Product research is vital in helping you identify profitable opportunities and make informed decisions. More than 60% of sales in Amazon’s store come from independent sellers.
Forrester eCommerce
FEBRUARY 27, 2024
Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization. Overview In the wake of the COVID pandemic, the B2B events landscape has undergone significant transformations.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
MARCH 1, 2024
Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. 29, 2024. The retailer also plans to concentrate on updating and refreshing existing stores rather than opening new brick-and-mortar locations, as well as “improving and livening the merchandising presentation given the shift to digital shopping and corresponding lower need to hold as much inventory on the sales floor,” said Corie Barry, CEO, during a conferen
FastSpring
FEBRUARY 26, 2024
A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. For example: The settlement between U.S. States and Google. A ruling in favor of Epic in Epic Games v. Google. The Supreme Court rejecting appeals from Apple and Epic. Apple’s most recent announcement of policy changes skirting around the new DMA rules.
UpSellIt
MARCH 1, 2024
To start, let’s introduce the force behind the Coupon Experience solution, Upsellit. As a leading conversion optimization partner, Upsellit crafts personalized solutions that maximize conversions, reduce abandonment, and enhance user experience. Backed by behavioral data and award-winning technology, Upsellit’s solutions are tailored to align with client’s goals and key performance indicators.
Forrester eCommerce
FEBRUARY 27, 2024
Business and technology leaders are moving away from shared services due to their association with delays, inflexibility, and bureaucracy. These negative perceptions have led organizations to seek alternatives to meet their agile and digital team requirements.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
MARCH 1, 2024
Trend projections for this year herald plant-based diets as a pivotal cornerstone in today’s modern dietary preferences. The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. In this article, I’ll discuss the most important elements of vegan packaging, so businesses can maintain the highest standards while attracting wider demographic
365 Retail
MARCH 1, 2024
In a pivotal legal battle over the future of Marks & Spencer’s flagship store at Marble Arch, London, the High Court has ruled in favour of the retailer, granting a judicial review against the Secretary of State for Levelling Up, Housing, and Communities, Michael Gove’s decision to deny planning permission for the redevelopment of the site.
UpSellIt
FEBRUARY 26, 2024
Let’s begin by shedding light on the driving force behind the Remarketing Experience Solution. Upsellit is a leading conversion optimization partner and we help brands collect new-to-file leads, recover lost sales and boost customer loyalty. Our campaigns are meticulously tailored to align with our clients’ goals and key performance indicators.
Forrester eCommerce
FEBRUARY 27, 2024
Muchas de mis conversaciones recientes sobre 5G se han centrado en el futuro de la segmentación de redes. Quieren discutir fechas, desafíos, oportunidades, casos de uso e industrias. La realidad no es tan rosa como podría pensarse, dada la dependencia de comunidades ajenas a la industria de las telecomunicaciones.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
MARCH 1, 2024
Party City will accelerate remodels to expand a new store format that features a dedicated service area for the retailer’s extensive balloon assortment along with “birthday worlds,” designed to be one-stop shops for both kids’ and adults’ celebrations. The retailer, which emerged from bankruptcy in October 2023 with a fleet of more than 750 stores, plans to introduce the new format in several locations across the U.S. during the first half of 2024.
365 Retail
FEBRUARY 26, 2024
The high street in the UK stands as more than a mere hub for shopping; it’s a cornerstone of local economies, embodying community, culture, and commerce. Despite facing challenges, the high street’s significance as a community and economic staple is unwavering, symbolising not only a centre for transactions but also a space for communal engagement and belonging.
RetailWire
FEBRUARY 26, 2024
Wendy’s is gearing up to roll out a new pricing strategy that mimics the surge pricing model used by ride-sharing services like Uber. This means that the cost of your favorite Wendy’s items could fluctuate throughout the day depending on demand.
Forrester eCommerce
FEBRUARY 28, 2024
Over the last few years, hardware vendors have been pivoting their revenue strategies from a perpetual model to subscription. The subscription model is undeniably here to stay. However, vendors often struggle to make this change effectively, and understandably so.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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