BigCommerce
FEBRUARY 13, 2018
When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. And some merchandise lines (like clothing and beauty products in particular) have achieved a remarkable 25% average CGR between 2000-2014.
RTP blog
FEBRUARY 12, 2018
By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.
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Kissmetrics
FEBRUARY 16, 2018
How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even if you don’t personally have a website and simply browse online, meta descriptions should still matter to you.
My Wife Quit Her Job
FEBRUARY 13, 2018
Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. And with this data, you can make actionable changes to improve your sales and traffic. But the main problem with Google Analytics is that it’s way too complicated for the average user. The sheer number of options, switches etc… make it hard to figure out where to find your data.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Optimizely
FEBRUARY 13, 2018
Integrations run the internet today. If you’ve ever signed onto a website with Facebook , you already know how great they can be. Integrations link up your favorite products, software, and platforms to make your life easier. They’re so ubiquitous, you may not have even realized you’re using an integration. But in the world of B2C marketing, many aren’t yet using integrations to their full potential.
RTP blog
FEBRUARY 16, 2018
By Pieter Aarts, roOomy To stay competitive in today’s technology-driven world, it’s crucial that retailers implement new solutions that exceed expectations for both their customer experience and their back-end operations. As consumer expectations continue to evolve and companies search for new ways to improve their business processes, many are turning to technology to stand out from the pack.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
FEBRUARY 16, 2018
I was checking my Google Analytics the other day and discovered that 32% of my blog traffic is from a country outside of the United States. That’s almost a third! And if you look at the students in my Create A Profitable Online Store Course, 25% of my members are from different countries as well. Anyway recently, I’ve been receiving a lot of questions from entrepreneurs who want to know how to open a business in the USA as a foreigner.
Optimizely
FEBRUARY 15, 2018
Ecommerce marketers everywhere have the same fear: that their product will become a commodity. A commodity product is low in value, easily replaced, and can only compete with a low price. Because of this, the goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can never be a commodity. This is exactly what Kenny Smithnanic aims to do at Mobovida , an ecommerce company that offers fashion, mobile and travel accessories direct to consumer.
RTP blog
FEBRUARY 14, 2018
In a keynote at the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, Calif. earlier this week, Unilever CMO Keith Weed noted that the CPG giant wouldn’t advertise on tech platforms that create societal division or don’t protect children. Weed later insisted that Unilever does not plan to pull advertising from these platforms, but will instead open a dialogue with them behind the scenes to improve the services and earn the public’s trust.
Kissmetrics
FEBRUARY 14, 2018
Everyone and their Aunt Betty is doing webinars. But it doesn’t mean they’re getting people to sign up and or buy their stuff. You have probably registered for at least a few webinars in the past, right? Even if you registered, it didn’t mean you’d attend. And, if you attended or watched a replay, chances are you didn’t purchase the products or services promoted.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Klaviyo
FEBRUARY 15, 2018
When looking to improve your email marketing, it’s common to wonder what everyone else is doing in the world of ecommerce and more so, how they’re performing. What exactly does “good” look like anyway? The answer is that “it depends”; on what type of email campaign or flow you’re sending, and what goal you’re aiming for. For example, the average open rate for a campaign email is 35% while the average browse abandonment email open rate is 50.54%.
Ecommerce Platforms
FEBRUARY 14, 2018
If you've used WordPress for e-commerce, you've probably heard of WooCommerce. It's the crown jewel of the e-commerce world and considered one of the best plugins for WordPress. Not only does WooCommerce boast a large collection of features in a compact WordPress plugin, but it's completely free. In this WooCommerce review, I'll outline some of the best tools inside WooCommerce along with some information on how much you'll actually be spending when you install the e-commerce plugin.
RTP blog
FEBRUARY 13, 2018
By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the policy represented that impacted me the most. Personally, I don’t have the kind of faith that believes most consumers will be honest and forthright when they return a product. Unfortunately, it looks like the consumer population has proven me right and L.L.Bean wrong.
Kissmetrics
FEBRUARY 10, 2018
Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them to breakeven on each customer. Unfortunately, most people that sign up don’t stick around that long. People who sign up for a new desktop app or install a new mobile one often leave just as fast as they sign-up.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Bootstrapping Ecommerce
FEBRUARY 13, 2018
Need advice, inspiration or motivation? These 15 books are the best business books of all time and they're a must-read for every entrepreneur or "wantrepreneur" out there! The post The Best Business Books of All Time: 15 Books Every Entrepreneur Needs to Read appeared first on Bootstrapping Ecommerce.
My Wife Quit Her Job
FEBRUARY 14, 2018
Today I’m thrilled to have Ian Schoen on the show. Ian runs the popular blog and podcast, the Tropical MBA, and he’s one of the guys behind Dynamite Circle, a private community for location-independent entrepreneurs. A while back, he also built Two Tree International, a global design and manufacturing firm to 4 million in revenue before he sold it for 7 figures in 2015.
SellBrite
FEBRUARY 16, 2018
As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order to boost brand awareness, capture the interest of more prospective customers, and drive more sales.
Klaviyo
FEBRUARY 13, 2018
How do you get someone to open a browse abandonment email and lead them to purchase? By crafting a well-timed subject line tempting your customers back to the product pages. This is easier said than done. Despite requiring a bit of planning, browse abandonment emails work! These emails have a 62.9% higher open rate than traditional emails. To help you increase your open rates, I dug into the data to discover which type of browse abandonment subject lines are the most common, which subject lines
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
OrderDynamics
FEBRUARY 15, 2018
Is Walkable Retail the New Thing? Walkable retail is a pedestrian-centric shopping experience. Think of it as a smaller format, open air, shopping area. The idea here is that shoppers, even in the sub-urban areas of major cities, can still appreciate the downtown aspects of being able to walk to a small retail hub. Rather than being big box store oriented strip malls, the core concept is that these are smaller format stores.
A Better Lemonade Stand
FEBRUARY 16, 2018
This is The Ultimate Guide to ePacket Shipping and Delivery, your one-stop shop for everything you need to know about ePacket shipping & delivery. It will cover some of the most frequently asked questions about ePacket Shipping/Delivery and provide some helpful tips about using ePacket for your own ecommerce business. The post The Ultimate Guide to ePacket Shipping and Delivery appeared first on A Better Lemonade Stand.
Fastr
FEBRUARY 16, 2018
Online shopping is not just for large companies – with the latest ecommerce platforms and features, retailers big and small can easily set […]. The post 5 Customer Experience Best Practices That Convert appeared first on Zmags.
Ecommerce Platforms
FEBRUARY 14, 2018
If you're thinking about selling memberships, digital downloads, or online courses, several options are available for you. One of them has come across my radar called Podia. It's a system meant only for constructing a site in one of those three categories–which is pretty cool considering you can cut out the rest of the clutter of e-commerce. In this Podia review, we'll outline the best features, along with areas like pricing, templates, and marketing.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Store Growers
FEBRUARY 13, 2018
Last week was one of the most crazy and awesome weeks of my entrepreneurial journey. It all started on Tuesday at 2:15 am when my phone alarm buzzed me out of bed. I jumped up (yes that’s what I do) and started setting up my workstation in the living room. I opened up the blog post I had posted the day before to run through it one last time. Its title?
Sailthru
FEBRUARY 12, 2018
For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays aren’t just Christmas, Chanukah, Kwanzaa, or even New Year’s Day.
TradeGecko
FEBRUARY 13, 2018
Technology has wholly disrupted the retail industry. With that said, it is becoming more and more important for retailers and wholesalers to be creative in their selling approach. Utilizing the method of omnichannel selling can help with that. Omnichannel is a multichannel approach that seeks to provide the customer with a seamless shopping experience, whether they are shopping online on a computer, on a mobile device or in a physical store.
A Better Lemonade Stand
FEBRUARY 12, 2018
This Rewind app review will help you prepare for a potential crisis of deleted information or data from your ecommerce store so you can get it back up and running smoothly without much time, effort or hassle on your part. The post Rewind Spotlight: Protect Your Store’s Data with Rewind Backups appeared first on A Better Lemonade Stand.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ecomdash
FEBRUARY 13, 2018
One of the best ways to stay on top of ecommerce trends and find innovative niche products is by following top ecommerce trend publications and blogs. Check out our top 10. Read more. The post Top 10 Ecommerce Trend Publications and Blogs for Niche Sellers appeared first on ecomdash.
UpSellIt
FEBRUARY 15, 2018
For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy hour. And it’s those customer testimonials and customer ratings that you should be gathering and displaying on your online retail website.
Retail Technology Review
FEBRUARY 13, 2018
By David Lindores, Technical Director, Eureka Solutions. The recent festive period saw shoppers spend huge amounts, with consumers already spending an average of £220 each in online January sales alone.
SellBrite
FEBRUARY 14, 2018
Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business should always be striving for positive operational cash flow.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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