3 Customer Acquisition Strategies for Post-Pandemic Retail
SheerID
JUNE 5, 2023
Brands can stand out in this post-pandemic world by aligning with customer values, prioritizing zero-party data, and targeting specific communities.
SheerID
JUNE 5, 2023
Brands can stand out in this post-pandemic world by aligning with customer values, prioritizing zero-party data, and targeting specific communities.
Wiser
JUNE 5, 2023
As a small business owner, managing supply chain issues is nothing new. Because smaller retailers cannot always order in bulk or far in advance like many larger retailers do, any supply chain disruptions are often felt faster and stronger by small businesses. It’s important to get it right, as any hiccups in the process can have serious consequences for your business.
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Forrester eCommerce
JUNE 7, 2023
You need to deliver value to customers. Right? Wrong! Believing that your firm “delivers” value makes you the Hero. This is just like Neo in “The Matrix,” which tells a classic hero story of Thomas “Neo” Anderson, who is on a quest to free humanity from the Matrix. Trinity is his co-star.
Store Growers
JUNE 5, 2023
Last Updated on June 5, 2023 Have you ever wondered what’s the first thing that catches online shoppers’ attention when they enter an ecommerce website? Without a doubt, it’s the user interface design of the landing page. In a way, your landing page is the online equivalent of a shop’s window display. If the design is user-friendly, visually-appealing, and optimized for conversion, you’ll certainly attract more potential customers, wouldn’t you agree?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
ESW
JUNE 6, 2023
The payments landscape has evolved quickly from physical payments such as cash and credit cards to digital payments like Google Pay, PayPal, bank transfers and more. Much like omnichannel capabilities give shoppers agency over their experience, when brands offer multiple ecommerce payment options, they remove barriers to purchase and empower the customer.
Retail TouchPoints
JUNE 9, 2023
In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
My Wife Quit Her Job
JUNE 8, 2023
Temu is the second-most popular shopping app in the US behind Amazon because its prices are extremely low. From $5 shoes to a Nintendo Switch for only $7, these deals often seem too good to be true. So is Temu a scam? The truth is that most of us know very little about Temu’s origins. Recently, Kim Kommando, a cybersecurity writer from USA Today, wrote a scathing review accusing Temu of collecting sensitive data from consumers and selling the info to China.
Fastr
JUNE 8, 2023
Size does matter in ecommerce – and not just for apparel. When you’re looking at static photos of mer chandise online, whether it be a bouquet of flowers, piece of furniture, or article of clothing, it can be very difficult to visualize the size of the item in the absence of “known” comparisons. But soda cans and dollar bills in your product photography won’t do the job.
Retail TouchPoints
JUNE 8, 2023
Mobile scanning solution provider Anyline has launched Commercial Tire Tread Scanner, a solution designed to help fleet operators improve tire performance and longevity, ensure driver safety and reduce vehicle inspection time. The software can be used on any camera-enabled smartphone or mobile device. Commercial Tire Scanner works by pointing the camera of any mobile device at the tire tread, creating a digital model of the tire using computer vision and AI technology.
Forrester eCommerce
JUNE 4, 2023
In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
JUNE 9, 2023
Welcome to another Family First Friday in honor of my Wall Street Journal bestselling book, the Family First Entrepreneur. In this episode, I discuss what not to do when it comes to starting an ecommerce business today. There’s just way too much content to consume online and a lot of it is outdated and worthless. To help you sort through the junk, here are all the outdated ecommerce strategies and tips that no longer apply in 2023.
GetElastic
JUNE 9, 2023
The global Integration Platform as a Service (iPaaS) market was estimated to be worth 3.7 billion in 2021. By 2026, the iPaaS market is anticipated to increase to $13.9 billion. When the market share of a business technology worth billions of dollars is slated to triple in half a decade, it’s likely to be lasting. So it’s no wonder that people are asking: What’s an iPaaS?
Retail TouchPoints
JUNE 9, 2023
Retail TouchPoints’ 2023 Store Design & Experience Survey found that store design teams are laser-focused on implementing more creative visual merchandising methods ( 90% ) and using technology more thoughtfully to support in-store engagement ( 63% ). To illustrate how these two objectives effectively converge, CS Hudson and Glass-Media will unveil an immersive activation on the show floor during the Retail Innovation Conference & Expo , taking place June 13-15 in Chicago.
Forrester eCommerce
JUNE 8, 2023
Forrester started covering Zero Trust (ZT) adoption in APAC in early 2020, when Zero Trust was largely touted as a buzzword in our region. At the time, this inaugural APAC specific ZT research showed that while ZT is mainstream in US and Europe, it was slowly but surely gaining adoption in APAC.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
JUNE 7, 2023
Today I’m thrilled to have Brandon Young on the show. Brandon is one of the leading experts in Amazon private label, especially when it comes to Amazon SEO. He and his wife are eight figure sellers, and he’s also the co founder of one of the fastest growing Amazon software companies called Data Dive. In this episode, Brandon reveals his latest strategies on how to research and rank your products on Amazon.
Salsify
JUNE 8, 2023
The buying journey is no longer linear. Instead, it follows something Google calls the “messy middle,” which involves a complicated web of touch points that’s different for every shopper.
Retail TouchPoints
JUNE 5, 2023
Amazon is rolling out new AI-powered technology across its warehouses to detect damaged goods in a bid to decrease the number of damaged items sent to customers and speed up the fulfillment process, The Wall Street Journal reports. The AI is 3X more effective at identifying damage than warehouse workers, to whom the task currently falls, Christoph Schwerdtfeger, a software development manager at Amazon, told WSJ.
Forrester eCommerce
JUNE 8, 2023
Every day, I speak with enterprises using or aspiring to use the internet of things (IoT). Much of what they want to know are the primary use cases where it can serve them. For this reason, I lean on a combination of quantitative and qualitative insights to build out a use-case heat map by industry.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
My Wife Quit Her Job
JUNE 6, 2023
Online graphic design marketplaces like Creative Market give you access to logos, illustrations, and photos that you can use for your online business. But is Creative Market worth paying for, and how does it compare to alternatives like Canva or Envato Elements? We cover products and pricing, pros and cons in this Creative Market review. The post Creative Market Review: Pricing, Features, Pros And Cons appeared first on MyWifeQuitHerJob.com.
Salsify
JUNE 6, 2023
The digital shelf is like a dance floor — and a crowded one, at that. Countless shoppers shift every which way — seemingly however they please — but occasionally can be captivated by a particular channel, guided by a particular groove.
Retail TouchPoints
JUNE 7, 2023
As the oldest members of Gen Z move into their mid-20s and the youngest enter their teen years, personal finance concerns are high on their list of worries. That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.
Forrester eCommerce
JUNE 8, 2023
The functions-as-a-service (FaaS) market is developing rapidly as vendors elevate their offerings to meet enterprise needs. Driving demand is a shift from the cloud-born startup development shop to the large-scale enterprise, where FaaS platforms are helping developers rapidly deploy new capabilities into production without wrangling with Kubernetes clusters or building out application servers.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Omnisend
JUNE 7, 2023
Reading Time: 6 minutes Many businesses wrongly believe that GDPR compliance is only required for businesses based in the European Union. But that is completely wrong. The GDPR applies to any organization, regardless of location, that processes or collects the personal data of individuals within the EU. This means that if your business collects data on EU residents, then you are subject to GDPR regulations, regardless of your business location.
Ecommerce Platforms
JUNE 7, 2023
Printify vs Print Aura: Which platform offers the best solution for print on demand companies ? Both considered reputable tools in the print on demand space, Printify and Print Aura help business leaders, creators, and would-be retailers alike to create and sell a host of customized products. Both of these tools integrate with a variety of ecommerce platforms and online marketplaces, ensuring designers can add their customizations to products quickly and seamlessly, as well as automating a varie
Retail TouchPoints
JUNE 7, 2023
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences.
Forrester eCommerce
JUNE 8, 2023
Despite economic uncertainty, the job market remains tight. This is especially true for tech workers. Yet there is an undertapped labor resource to help address this problem. Although people with autistic traits are more likely to pursue STEM degrees, they are disproportionately overqualified for the roles they are in.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
FastSpring
JUNE 7, 2023
Announcing: Chargeback Overview Dashboard When running a business online, chargebacks are, unfortunately, almost inevitable. Whether there’s an issue with an order, or someone wants to take advantage of the system and fraudulently issues one, it’s important for business owners to keep on top of chargebacks that happen on transactions. To that end, we’ve launched our new Chargeback Overview Dashboard to help you see and react to your chargebacks.
Ecommerce Platforms
JUNE 7, 2023
While trying to improve conversion rates for an online store, you often hear about A/B testing, speeding up the checkout, or displaying customer reviews. But what about testimonials? They’re like online reviews, except your business has more control over them, and they come from real customers, providing an extraordinary look into what customers can expect from your products and company.
Retail TouchPoints
JUNE 7, 2023
In its latest move to appeal to the masses , Victoria’s Secret is expanding its assortment on Amazon Fashion to include lingerie and apparel. The brand’s Amazon store , which debuted in April 2022 , previously featured only beauty products. Propelled by the desire to “meets customers where they are,” the company plans to now make more than 4,000 items across the Victoria’s Secret and Pink labels available on Amazon, marking the first time the company will sell its lingerie and apparel beyond its
Forrester eCommerce
JUNE 8, 2023
In my marketing career, I don’t recall a time where my goal was anything other than to drive (or at least meaningfully contribute to) brand and company growth. If a brand was growing — grow more! If it was declining — turn it around!
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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