Optimizely

MARCH 21, 2019

There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics. By offering an email preference center, you avoid only giving them the option of unsubscribing from all your emails. A/B test and optimize.

Improvements 315

Improvements B2C Channel Article 315

RTP blog

MARCH 20, 2019

An eMarketer article made a compelling argument that one of the biggest contributors to the downfall of Payless was the company’s inability to differentiate its products and build a brand customers cared about until it was too late. So if it’s as much an information battle as a sales competition, retailers need to fight data with data.

Retail 150

Retail eCommerce Social Media Article 150

GetElastic

MARCH 19, 2019

For more background and further explanation on what PWAs truly are, check out the previously published article, What’s all the hype with Progressive Web Apps (PWAs). This second installment in the PWA series will explore the browser technologies that make PWAs possible, including what specifies a web application as a PWA. .

Payment Services 165

Payment Services Download Mobile Article 165

Inflow Insights

MARCH 19, 2019

In this article, we’ll be discussing a unique strategy currently gaining steam in SEO circles. In this article, we’ll discuss what Edge SEO is, how it works, and outline some specific use cases for your eCommerce site that make it easy for even non-developers to implement several specific SEO changes in a hurry.

SEO 128

SEO eCommerce eCommerce Platforms Recommendation 128

ecomdash

MARCH 21, 2019

In this article, we answer these questions and more, so you can prepare for growing your business, inside and out. If you have a blog, content writers work closely with the digital marketing strategist to create compelling articles that both attract new visitors and promote your brand goals (i.e., Whom exactly should you hire?

eCommerce 68

eCommerce Social Media Article Blog 68

SellBrite

MARCH 22, 2019

In this article, we will examine the role keywords in conversions, and how to effectively use keywords in your Amazon listing to drive more sales. To grow your ecommerce business on Amazon involves two main elements: bringing more traffic to your site (particularly through ranking your product on Amazon), and increasing conversions.

SEO 129

SEO Information Other Customer 129

Optimizely

MARCH 22, 2019

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.

B2C 286

B2C Marketing Technology Channel 286