Forrester eCommerce
MARCH 22, 2018
PartnerWorld kicked off in Las Vegas yesterday and, for the first time, colocated with IBM’s Think main event. The 1,000-plus partners who packed the MGM Grand Arena heard some great messaging around simplified programs, reduced contractual requirements, and a direct sales team who was finally getting channel religion delivered through its paychecks.
BigCommerce
MARCH 19, 2018
In fall 2017, Instagram and BigCommerce enabled shopping on Instagram for U.S. merchants through shop on Facebook. This feature allowed businesses to tag products in Instagram posts, making it easier for consumers to learn more about a product with a single tap, and streamlined the path to purchase. In beta, participating stores like Natori saw up to a 1,417% increase in traffic and sales from Instagram.
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Kissmetrics
MARCH 22, 2018
A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Consumers want more than an email newsletter—they want easy tracking and personalization.
My Wife Quit Her Job
MARCH 19, 2018
Let me just say it straight away: great product photography isn’t easy to achieve. But I’m not saying this to scare you. Rather, I’m saying this to comfort you. The thing is, if you’ve been struggling to take good product images and haven’t been happy with your results, it’s not necessarily because you’re a bad photographer, it’s just that it’s not the easiest thing to master.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MARCH 19, 2018
Dear Marketers, I know how important it is to you to grow revenue. I also know how that focus will help expand your remit — to align with your organization’s strategic priorities and rally around an explicit path to revenue. Any of these 20 examples (and countless more) are more substantial, manageable, and productive than an […].
Optimizely
MARCH 22, 2018
. Minimum advertised price. It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace like Amazon. You can set a minimum price for your product — making sure your products aren’t devalued and commodified without your consent.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
MARCH 19, 2018
When it comes to running any online business, tracking visitor behavior and testing your conversion funnels are essential for improving your sales. Most webmasters rely on the free tool, Google Analytics, to track the overall statistics for their sites. But while Google Analytics is an extremely powerful tool, it does not provide enough information to give you a clear picture of how a visitor interacts with your site.
Forrester eCommerce
MARCH 21, 2018
In their quest to become digital insurers, insurance carriers have a revolutionary opportunity to improve their businesses with new and emerging artificial intelligence (AI) technologies. It is certainly a balancing act to find that perfect peanut butter-and-jelly combination of operational efficiency and customer engagement, however I believe many insurance carriers to be up to the […].
Optimizely
MARCH 20, 2018
Amazon is a fact of life for every B2C brand. Your buyers probably have Prime, order often through the platform, and probably see Amazon’s search results before your ecommerce site even shows up. This is in part because Amazon offers a fantastic and easy buying experience for their customers. Buyers get fast shipping, great customer service, and easy checkout all in one. .
Kissmetrics
MARCH 23, 2018
When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain. Over 44% of all product searches begin in Amazon’s search bar, and Amazon owns almost half of all U.S. online retail sales. And if CEO Jeff Bezos has anything to say about it , that’s just the beginning. Even some of the other biggest retail giants in the world have a tough time competing against Amazon.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
MARCH 19, 2018
By Thomas Hill, Kx Systems Real-time is the latest in a long line of terminology infiltrating the world of retail. So what is it, and why do you need to care? Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.
Forrester eCommerce
MARCH 19, 2018
To provide great CX reliably and efficiently, companies must master the six competencies of customer experience management (CXM): research, prioritization, design, enablement, measurement, and culture. Unfortunately, common misconceptions can cause even the most experienced CX professionals to stumble along the path to CXM maturity.
My Wife Quit Her Job
MARCH 21, 2018
Today I’m happy to have Steve Weiss on the show. Steve runs MuteSix.com which is a firm that specializes in customer acquisition. They consult with Facebook ads, Google ads, email marketing…you name it and they were ranked number 341 on the Inc 5000 for 2017. Anyway, Steve is a master of running Facebook ads in the context of ecommerce so today we’re going to pick his brain.
Kissmetrics
MARCH 19, 2018
I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic , it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. And bad word-of-mouth. And plummeting profits. Yes, you need a great product. Yes, you need a competitive price. But the future belongs to the experience around your product or service, through each stage of your sales funnel.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
MARCH 19, 2018
Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics —a blog about analytics , marketing , and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video. There is no correct method for creating a content video, but there are steps to take which helps consumers make informative choices about the product they want and where to purchase the product.
Forrester eCommerce
MARCH 22, 2018
Less than a year ago, my colleague Laura Koetzle and I published a report on the transformative effects of autonomous vehicles on the global economy. While conducting the research in the year leading up to that publication, the news cycles were sparsely populated (at best) with stories of the marvel of self-driving cars.
SellBrite
MARCH 21, 2018
A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time.
Kissmetrics
MARCH 22, 2018
Accounting is a painful necessity. It’s the boring side of the business. I don’t like dealing with it either. But, if you want your business to grow, you can’t avoid it. You could try tossing all your receipts into a shoebox and handing them to a stranger. But you’ll be handing them financial control. That means risking the success of your business.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Klaviyo
MARCH 20, 2018
Mobile devices are taking the Internet by storm. Nearly 56% of website traffic now comes from mobile devices. As a result, many businesses are now facing a new challenge. Mobile visitors aren’t converting as well as desktop visitors. Why is it difficult to convert mobile traffic into leads? Well, you don’t have to wonder anymore. In this post, we’ll show you some of the most effective tactics for turning your mobile visitors into email subscribers, all by yourself.
Forrester eCommerce
MARCH 21, 2018
If there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020. Our analysis of […].
Inflow Insights
MARCH 20, 2018
Ever curious how big-name brands spend their budget? We’re talking about companies that spend millions a month and thousands each day in AdWords. They’re in a different world when it comes to marketing spend. How do we know? We’ve helped companies with seven-figure marketing campaigns stay on top. Not only that, but we’ve helped them spend less to do so.
Kissmetrics
MARCH 20, 2018
What if there was a way for you to find your competitions most niche ideas without having to conduct an in-depth audit of their site? Wouldn’t that be great? Just think about what it could do for your own digital presence. If you know what you’re up against quickly , you have a clear path to create more nuanced content. So you’ll be doing your SEO a favor.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Bootstrapping Ecommerce
MARCH 21, 2018
Global social media networks such as Facebook & Twitter are usually the go-to marketing platform options, but many often skip the content-centric platform that is Instagram. In this guide we’ll be discussing how to get followers on Instagram so you can grow your potential customer base and engage your current audience. The post How to Get Followers on Instagram: The Ultimate Guide appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
MARCH 21, 2018
TLDR: Participate in the 2018 Forrester Digital Experience and Organization Survey. Click here to start the questionnaire now, the survey is closing soon! Forrester has fielded a Digital Experience and Organization survey for the past four years. We’ve uncovered key trends such as when software investment priorities swung wildly away from best-of-breed to ease-of-integration.
Omniconvert
MARCH 22, 2018
Is your online store successful or not? You probably know about all the E-commerce KPIs; rolling many orders may give you a great feeling of accomplishment, but what metric does it best help you see the clients’ worth and your actual ROI? One of the most useful calculations in E-commerce that responds to above questions […]. The post ????????????????????????????
Klaviyo
MARCH 22, 2018
Editor’s note: This post is a refresh of “Revamp Your Welcome Series,” published December 29, 2015, by Marissa Petteruti. A email welcome series helps you set the groundwork with new subscribers, establishing a prosperous relationship between them and your brand. It can increase the odds of your customers engaging early in the customer lifecycle, and even improve the quality of your list.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Ecommerce Platforms
MARCH 22, 2018
This is a guest post by Kaira Jewel Lingo , a mindfulness teacher and spiritual mentor I've met last year at a wonderful retreat in Devon, UK. However, I have been using her guided meditations for many years in order to get some calm and ease in the middle of a busy day, or at the end of it. So it's a great pleasure to invite Kaira Jewel to teach us how to slow down and enjoy life around our screens: Many of us spend much of our day on the Internet, focused on things like web development, UX, UI
Forrester eCommerce
MARCH 19, 2018
WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing. As a profession, we’ve talked the talk about customer […].
A Better Lemonade Stand
MARCH 18, 2018
If you’re brand new to ecommerce, determining your ecommerce platform partner which will run 90% of your business is an important, but many times complicated step. There is no “best” platform overall, it really does depend on your specific needs, but you should know exactly what to look for so you can choose the best ecommerce platform for your particular business and business model.
Klaviyo
MARCH 19, 2018
When one of your products unexpectedly sells out, your customers are understandably disappointed, and there’s no guarantee that they’ll come back to buy when you finally restock that item. That can lead to you losing both customer goodwill and revenue. To solve this situation, you want to collect the information of interested shoppers, and reach out to them when you restock so that they can come back and complete their purchase.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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