Retail TouchPoints

APRIL 3, 2024

However, digital signage can only achieve its desired objectives by consistently displaying relevant and up-to-date content. Customers are unlikely to engage with digital signage if the content appears generic or outdated. The challenge is knowing what makes digital signage content truly relevant in the eyes of your customers.

Social Media 279

Social Media Events Accessories Point of Sale 279

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

MARCH 14, 2024

In truth, only by taking complete control of every process initially can they then start to work effectively with — and, crucially, deliver ROI to — third-party brands. This approach fosters a win-win scenario where advertisers achieve their desired outcomes and retailers capitalize on increased revenue and enhanced brand positioning.

Retail 311

Retail Omnichannel Consumer Channel 311

Retail TouchPoints

APRIL 12, 2024

Brooks Running has joined forces with Outside Interactive , a creator of outdoor content, services and experiences, to bring local, personalized content to runners and outdoor enthusiasts across the country.

Outdoor 147

Outdoor Events Supplies Recommendation 147

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter.

Retail 286

Retail Games Clothing Customer Retention 286

Retail TouchPoints

NOVEMBER 28, 2023

Otterman will lead strategic marketing efforts at Macy’s, building awareness, engagement and loyalty among all customer segments via brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment and media strategy. and enhanced the sports betting and gaming brand experience.

Marketing 256

Marketing Games Retail Customer 256

Groove

APRIL 18, 2024

Some say that it’s the secret to becoming a successful eCommerce brand. Pros of Shopify ERP Integration The best features of integrating an ERP into your Shopify store include: Enhanced Efficiency: Shopify ERP integration streamlines many processes, which can save you a lot of time on tasks that can be automated.

Shopify 393

Shopify Payment Services Shipping Costs Order Fulfillment 393

ChannelAdvisor

JUNE 7, 2017

Now, Amazon has leveled the playing field with the addition of Enhanced Brand Content for 3P (third party) sellers. Historically, adding this type of content was only available for their first party (1P) sellers, and was referred to as “A+ Content.”. Enhanced Brand Content services include: Keyword selection.

Reference 49

Reference Information Recommendation Blog 49

Salsify

JANUARY 22, 2020

Beauty brands have the complex challenge of translating tactile in-store shopping experiences into compelling digital encounters. Shoppers want information about every aspect of a beauty product — from texture and color shades to blendability and application techniques.

Information 78

Information 78

Algopix

APRIL 14, 2024

His expertise in SEO and digital marketing tactics has helped numerous businesses enhance their online presence and sales, making him a significant figure in the eCommerce landscape. Her strategic insights help businesses to innovate and thrive in the digital era, focusing on integrating new technologies to enhance consumer experiences.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Wiser

APRIL 22, 2024

But what does digital shelf optimization really entail and how can it make a difference to your brand? This loss translates directly into monetary terms, affecting the overall profitability of a brand. Regular audits of your content across all platforms are necessary to maintain reliability.

Comparison Shopping 78

Comparison Shopping Arts SEO Improvements 78

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 264

Multi-channel Payment Services Automotive Consumer 264

Wiser

APRIL 15, 2024

In the era of digital transformation, brands face an increasingly complex web of content compliance obligations. As the guardians of your brand’s online presence, understanding the critical importance of monitoring content compliance is paramount. What is Content Compliance? What is Content Compliance?

eCommerce 78

eCommerce eCommerce Platforms Social Media Operations 78

Retail TouchPoints

MAY 23, 2023

Image resolution enhancement in Google Product Studio. Eye-catching, unique content helps grab shoppers’ attention, but creating that content requires a lot of time and resources.” This follows the announcement earlier this month of Google’s new generative AI-enhanced search engine , called Search Generative Experience. “As

Merchant Services 299

Merchant Services Events Shopify Improvements 299

Retail TouchPoints

OCTOBER 13, 2023

Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Understanding your audience’s interests and preferences is key to creating content that resonates.

Marketing 298

Marketing Technology Games Information 298

Wiser

OCTOBER 4, 2023

No business can afford to ignore the power of social media as a tool for brand amplification. It involves creating engaging content, fostering community engagement, regularly updating and reviewing strategy based on analytics, and effectively managing online reputation.

Social Media 145

Social Media Presentation Customer Experience Consumer 145

Retail TouchPoints

AUGUST 24, 2023

It’s being used to generate marketing content including social media posts, videos and images. Brands like Hugo Boss and Nike are doing so already. As generative AI pushes into the shopping experience, here are three possible uses that can add value to the top-of-funnel activities, and some cautions for brands.

Toys 246

Toys B2C Social Media Accessories 246

Retail TouchPoints

MAY 26, 2023

Gonzalez joined Vitamin Shoppe in 2020 and has overseen merchandising, marketing, branding, content and creative, product development and private brand initiatives. Additionally, current EVP and Chief Merchandising and Marketing Officer Muriel Gonzalez has been named President of Vitamin Shoppe.

Operations 278

Operations Marketing Retail Supplies 278

Salsify

OCTOBER 26, 2018

We’ve told you time and time again, when it comes to selling products online: content is king. No matter what you’re selling, consumers appreciate having more content to peruse through during their purchase journey. But, is regular content enough to be successful in today’s ecommerce world?

eCommerce 74

eCommerce Consumer 74

Groove

OCTOBER 2, 2023

Each tool offers unique features, ranging from AI-generated copy suggestions and content optimization to tone analysis and sentiment scoring. Furthermore, its plagiarism detection feature can ensure the uniqueness of their content, which can contribute to improving their site's SEO rankings.

Merchant Services 195

Merchant Services Social Media SEO Blog 195

Groove

OCTOBER 2, 2023

Each tool offers unique features, ranging from AI-generated copy suggestions and content optimization to tone analysis and sentiment scoring. Furthermore, its plagiarism detection feature can ensure the uniqueness of their content, which can contribute to improving their site's SEO rankings.

Merchant Services 195

Merchant Services eCommerce Social Media SEO 195

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

Channel 264

Channel Management POS Demo 264

Kissmetrics

SEPTEMBER 1, 2021

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. However, they’ve plenty to offer to content creators, marketers, and digital agencies too. Let’s Enhance. Getting Started With Let’s Enhance.

Article 363

Article Subscription Demo eCommerce 363

Retail TouchPoints

JULY 13, 2022

The app, which was created in partnership with Swiftly , aims to provide customers with enhanced mobile shopping experiences and generate new advertising revenue for the retailer. CPG brand partners can utilize dynamic ad placements, targeted content, sponsored searches and product recommendations to boost their sales.

Omnichannel 264

Omnichannel Payments Multi-channel Retail 264

Retail TouchPoints

OCTOBER 4, 2022

Together, the companies expect to increase purchase conversion rates, deepen user engagement, create an industry leader in livestreaming commerce and enhance the unique relationship- and discovery-based experiences that are driving fast-growing recommerce verticals. Upon completion of the transaction, Poshmark will become a standalone U.S.

Fashion 282

Fashion eCommerce Platforms eCommerce Operations 282

Retail TouchPoints

NOVEMBER 15, 2023

Luxury accessory resale site Rebag and online resale platform ThredUp have announced a multi-faceted partnership to bring their clienteles closer together and enhance both companies’ circularity efforts. For items that sell on ThredUp, customers will receive Rebag credit that can be used online and in store. ”

Shipping Labels 306

Shipping Labels Accessories Jewelry Fashion 306

Retail TouchPoints

JANUARY 12, 2024

Other major networks and content distributors are believers too. Being able to unlock that transaction right at that moment of inspiration will create new incremental demand for brands and also delight our audiences.”

Mobile 277

Mobile Consumer Other Retail 277

Retail TouchPoints

JANUARY 25, 2022

1-800-FLOWERS.com has amped up its cross-brand offerings just in time for its second-biggest holiday — Valentine’s Day — during which the company expects to deliver 23 million flowers, 15 million of which will be roses. Pricing for the Celebrations Passport program will remain $29.99

Payment Services 325

Payment Services Workshop Shipping Costs Subscription 325

Algopix

FEBRUARY 20, 2024

In the swiftly evolving digital commerce landscape, the Amazon Influencer Program has emerged as an indispensable tool for brands seeking to elevate their presence and sales on Amazon, the titan of e-commerce. Increase Brand Awareness: Collaborating with influencers exposes brands to a broader audience and helps increase brand awareness.

eCommerce 125

eCommerce Social Media Recommendation Channel 125

Salsify

MARCH 1, 2022

The new Salsify Enhanced Content Software Development Kit (SDK) will help retailers establish and manage enhanced content connections to support retailer and brand conversion growth. These connections then empower brands to publish their enhanced content on retailer product detail pages (PDPs).

Retail 148

Retail Management Consumer Other 148

Retail TouchPoints

JUNE 30, 2023

The answer lies in being laser focused on three areas of customer engagement: creating personable content, building vibrant support communities around our business and enhancing loyalty initiatives. The event featured four moms from different walks of life as they shared curated collections from four of our brands.

Customer 276

Customer Workshop Gifts Multi-channel 276

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. The most significant shift in the loyalty sphere is consumers’ attitudes toward co-branded credit cards.

Consumer 308

Consumer Shipping Costs Customer Retention Information 308

Retail TouchPoints

DECEMBER 15, 2022

The new branding was created to signify the combination of Clarus Commerce’s loyalty offerings and PrizeLogic’s loyalty, promotion and rebate programs. Our highly experienced teams have a proven track record of delivering innovative, award-winning solutions to the most recognizable brands in the world.

Customer Retention 262

Customer Retention Customer Loyalty Subscription Presentation 262

Retail TouchPoints

FEBRUARY 15, 2024

Many brands are capitalizing on their understanding of human psychology to offer limited-edition and exclusive products that consumers will eagerly rush to buy.” And with the success of the Valentine’s Day tumbler, even more brands are likely going to try to re-create the magic.

Social Media 262

Social Media Consumer Other Information 262

Algopix

JANUARY 10, 2024

Music and Video Harness the potential of selling digital music and video content by navigating licensing intricacies and leveraging Amazon’s streaming services for a competitive edge. Implement relevant keywords to enhance discoverability and captivate potential customers. Leveraging Social Media and Content Marketing a.

eCommerce 123

eCommerce Books Social Media Information 123

Retail TouchPoints

MARCH 16, 2022

Own Your Style leads shoppers through a selection of brands and trends that speak to customers’ unique tastes and are generated by data-driven suggestions, said Rich Lennox, Chief Brand Officer of Macy’s. Style is unique to the individual,” said Lennox in a statement. “We Macy’s Dives Further into Digital.

Recommendation 298

Recommendation Social Media Demo Omnichannel 298