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4 Strategies from the Most Visible Retail Brands

Retail TouchPoints

Providing helpful online profiles on popular sites like Google, Yelp and Facebook is an ongoing commitment that retailers can’t allow to slip into autopilot mode. Responding to reviews is also essential for improving the effectiveness of online profiles; SOCi research shows that more customers choose businesses that respond to their reviews.

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How to Create a Facebook Contest that Grows Engagement and Audience

Kissmetrics

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform. One Facebook marketing feature in particular that yields a good return is the Facebook contest feature.

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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Kissmetrics

Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. The key difference between AIAs and typical Facebook dynamic ads is that AIAs focus on car sales alone. The key difference between AIAs and typical Facebook dynamic ads is that AIAs focus on car sales alone.

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Facebook Marketing: A Comprehensive Guide for Beginners

Kissmetrics

billion monthly active users , Facebook is the world’s most popular social media platform. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Why Should You Use Facebook Marketing?

Marketing 359
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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site. Loukakos also served as Facebook’s Director of Europe, Middle East & Africa Small Business team where he helped small businesses grow by using Facebook products.

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How to Build Better Ads With the Facebook Ads Library

Kissmetrics

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. What Is the Facebook Ad Library?

eCommerce 313
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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

These concise visual stories, typically under a minute long, have become a part of our daily lives and are now an essential means for businesses to connect with their audiences. The introduction of short videos (Instagram Reels, Facebook Shorts) has even boosted Meta’s Q2’s financials by a staggering $10 billion.

Marketing 299