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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual stories, typically under a minute long, have become a part of our daily lives and are now an essential means for businesses to connect with their audiences. TikTok Shop’s debut on Sept. 12, 2023 in the U.S.

Marketing 291
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Empowering E-commerce: Essential free marketing tools to outshine your competitors

lateshipment

Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. Here’s compelling reasons why keeping tabs on your competitors is important: Analyzing Market Gaps: There’s always new needs rising in your market.

eCommerce 130
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The Best Luxury Marketing Strategies

Kissmetrics

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Me neither.

Marketing 363
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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

When working with retail clients to design, define and deliver their marketing strategy, I often reflect on this approach and use it as a guiding principle to drive continual progress: take a step back and start tackling smaller tasks that are steps on the way to bigger goals, while focusing on opportunities with the potential to deliver big impact.

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NP Summit 2021: A Free, Online Digital Marketing & Sales Summit for Small Businesses

Kissmetrics

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Marketing 263
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6 Advanced Affiliate Marketing Strategies to Try

Kissmetrics

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Marketing 279
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Facebook Marketing: A Comprehensive Guide for Beginners

Kissmetrics

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

Marketing 359