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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual stories, typically under a minute long, have become a part of our daily lives and are now an essential means for businesses to connect with their audiences. TikTok Shop’s debut on Sept. 12, 2023 in the U.S.

Marketing 298
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The Best Luxury Marketing Strategies

Kissmetrics

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Me neither.

Marketing 363
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Google Ads Keyword Planner: Create Content That Ranks

Groove

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. The first step (and of the most essential) to improving organic rank is conducting keyword research. How To Use Google Ads Keyword Planner. Access The Tool & Create A Campaign.

SEO 370
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How to Create PPC Campaigns for Real Estate Marketing

Kissmetrics

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. PPC Real Estate Marketing Trends. New trends come and go, the need for a good website never changes—and neither does the need to bring traffic to your site.

PPC 269
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Choosing the Right eCommerce Tech Stack for 2023 & Beyond

Groove

Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. Platforms with higher customizability offer the flexibility to create these distinct shopping experiences. Email marketing integrations (e.g.,

eCommerce 195
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How to Create Hyperlocal Ad Campaigns

Kissmetrics

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing?

Events 363
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Mobile eCommerce Trends & Strategies for 2021

Groove

As mobile shopping experiences continue to evolve, brands will need to anticipate mobile shoppers. Specifically, they should cater to their needs in both a digital and in-person shopping experience. Integrating social marketing efforts with social selling will help to convert followers into customers. Mobile-Optimized Websites.