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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

These concise visual stories, typically under a minute long, have become a part of our daily lives and are now an essential means for businesses to connect with their audiences. Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. TikTok Shop’s debut on Sept. 12, 2023 in the U.S.

Marketing 299
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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Proactively recognizing the potential, these brands strategically merged their positioning and targeted new customer segments, working to overcome the negative effects of the pandemic that led to drastically reduced in-person traffic.

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Empowering E-commerce: Essential free marketing tools to outshine your competitors

lateshipment

Monitor and analyze their moves which could give you valuable insights that you might be missing out on and also helps you identify any gaps in the market with essential e-commerce marketing tools. Match prices with your competitors during the holiday season and drive sales. You need to keep an eye out on your competitors.

eCommerce 130
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The Ultimate Guide to Leveraging the Amazon Influencer Program for Brand Growth

Algopix

In the swiftly evolving digital commerce landscape, the Amazon Influencer Program has emerged as an indispensable tool for brands seeking to elevate their presence and sales on Amazon, the titan of e-commerce. Drive Sales and Revenue: The ultimate goal of partnering with influencers on Amazon is to drive sales and generate revenue.

eCommerce 125
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How to Use Amazon Attribution For Ad Campaigns

Kissmetrics

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Amazon Attribution uses parameterized URLs—essentially a tracking URL.

eCommerce 258
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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Consumers spend almost two and a half hours per day on social media channels.

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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Anticipate Omni-Channel Shoppers. Crafting A Mobile eCommerce Strategy.