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Increasing ROI on Instagram: From the Desk of a Social Media Manager

Retail TouchPoints

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3 billion active users, 3.76

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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

These concise visual stories, typically under a minute long, have become a part of our daily lives and are now an essential means for businesses to connect with their audiences. The introduction of short videos (Instagram Reels, Facebook Shorts) has even boosted Meta’s Q2’s financials by a staggering $10 billion.

Marketing 299
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How to Automate Your Instagram Marketing and Get 132% More Engagement

Kissmetrics

If you know me, you know I love Instagram. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.

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Advancements in Vegan Packaging: Navigating 2024’s Thriving Plant-Based Market

Retail TouchPoints

For vegan enterprises, prioritizing certified materials sanctioned by reputable organizations is essential. Businesses are strongly encouraged to incorporate detailed and precise labels on their products, ensuring adherence to essential regulatory requirements. 1 Meeting regulatory standards. 4 Leveraging packaging for brand identity.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

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10 E-Commerce Examples of the Best Instagram Bios

Kissmetrics

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? How long should E-commcerce companies spend writing their best Instagram bios? That’s why I’ve drawn up a list of 10 of the best Instagram bios so you can see how it’s done.

eCommerce 338
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

At the same time, short-form video content is exploding, driven first by TikTok and now spreading across other major platforms including Instagram, YouTube and Snapchat. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 310