Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

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Retail TouchPoints

MAY 14, 2024

The digital shopping experience has become so transactional, it has lost the humanity and soul of what makes shopping so joyful,” said Brian Beitler, General Manager of Qurate’s Live Shop Ventures division in an interview with Retail TouchPoints. TikTok and Shein’s Adaptation for U.S.

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ROI Revolution

APRIL 23, 2021

For users who opt out of tracking via Apple’s prompt, advertisers will only track the highest-priority event completed. One-day click opt-out data will only be included in Ads Manager reporting totals if your campaign or ad set is optimized for one-day clicks. YouTube Leading Social Media Growth. Claim your copy!

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Retail TouchPoints

MAY 10, 2022

That said, a common concern in the retail and hospitality space is how to efficiently maintain operations in the face of a severe weather event. In fact, the risk of grim financial losses because of an extreme weather event has never been higher. Communication is vital during any severe weather event.

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365 Retail

MAY 2, 2024

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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Retail TouchPoints

NOVEMBER 24, 2023

Step Two: Amplify your most impactful content across your social channels. Once you have identified impactful UGC, ratings and reviews, use it to create social media marketing content across your brand’s social channels. What could be more seamless than creating shoppable social media posts from UGC?

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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ROI Revolution

APRIL 15, 2021

Ad personalization is how the Facebook algorithm delivers ads to users most likely to be interested in a product or event. These updates include simplifying the Ads Manager interface and continuing to waive fees for businesses selling via Checkout on Shops through June 2021. Learn more here.

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ROI Revolution

OCTOBER 13, 2020

Instagram continues to blur the lines between social media and commerce. In response to Amazon Prime Day 2020 , Walmart announced a massive online sales event from Oct. That being the case, Facebook announced that as early as October 12th, it will be phasing out its 28-day click attribution within Ads Manager.

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365 Retail

AUGUST 5, 2022

We look specifically at the event management industry and how AI is being integrated. . The intersection between big data and AI allows event planners to send group-specific information on forthcoming events to the people who would most want to attend, from exhibitors to attendees. Event Managers And AI .

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Canadian Special Events

SEPTEMBER 28, 2023

In the world of event planning, where attention to detail is key, cybersecurity and data privacy often take a back seat and can expose event planners and their clients to significant threats. Here are the top five often-neglected threats that every event planner should be aware of: 1.

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Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. However, managing brand equity is no easy task. Consistent brand messaging, customer engagement, and regular monitoring of brand health metrics form the backbone of successful brand equity management.

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Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. You can even manage who can access the video.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Retail TouchPoints

MAY 15, 2024

Consumers will be able to access these shops in one central place within the Expedia app, saving them the time and effort of scrolling on social media. In the event travelers are faced with weather changes or disruptions that hinder their plans, Romie is designed to offer new suggestions and solutions.

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Canadian Special Events

AUGUST 23, 2023

Future-proofing your event career starts by acknowledging that our society has gone through a massive disruption that’s changed almost everything we do, from how we shop to how we gather, celebrate, meet, and market. They’re looking at your social media content and engagement habits to make that decision.

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Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Canadian Special Events

APRIL 17, 2024

This post is sponsored by Evergreen Brick Works In the dynamic world of event planning, audiovisual (AV) production has become synonymous with creating memorable experiences. Audio-visual elements, from elaborate sound systems to dazzling light shows, can contribute significantly to an event’s carbon footprint.

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Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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Kissmetrics

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Access Ads Manager. With over 2.74

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Retail TouchPoints

APRIL 15, 2024

Commit to Improving Online Visibility and Reputation Management Enhancing visibility and discoverability online is always critical for retailers, especially when it comes to search engine results. Reputation management is crucial in boosting search visibility.

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ROI Revolution

JULY 3, 2019

With that, we bring you the July edition of the Social Media Water Cooler. As always, we’re covering new social media trends and features that are most relevant to the digital marketing industry in 2019. Users can respond to the invite and participate in grou p messaging for the event all within the app.

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Social Media Conversion Optimization Events Article 68

Canadian Special Events

FEBRUARY 9, 2023

Brampton, ON Apply here Event Manager IG Wealth Management, Toronto, ON Apply here Event Manager SharpLight Technologies, Concord, ON Apply here Event Manager – Toronto Burstyn Inc., Toronto, ON Apply here Events Manager Moxies, Vancouver, BC Apply here Events Manager Syntax Systems Ltd.,

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Events Food and Beverages Management Social Media 52

Kissmetrics

MAY 13, 2021

The Clubhouse app puts a unique spin on social networking by restricting communication to nothing more than audio. You also need to know how to get a Clubhouse invite, which essentially requires you to reach out on social media and get your name out there. Let’s say you secured a great guest in your event. Find Clubhouse.

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Canadian Special Events

APRIL 9, 2023

Donor events are important for non-profit organizations as they provide a platform to engage donors, build strong relationships, and raise funds for the organization’s cause. Plan the event flow to create a seamless experience for the attendees. Conduct post-event surveys to gather feedback and improve future events.

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Events Social Media Information Management 52

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. That said, brands can’t just have a TikTok Shop or one live shopping event and then move on — they need to invest in active follow-up after the purchase.

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Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Everyone wants to sit at home on their couch and connect with influencers on social media. You can follow her social accounts to see which events she attends.

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Retail TouchPoints

MARCH 6, 2024

How do we shift the way our asset managers approach these assets?” We had to create a springboard and then design a toolkit for future-fit places — an array of back-end and front-end products as well as curating and operating markets and events, to rethinking the public realm as the new anchor to glue all of these environments together.”

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Retail TouchPoints

MAY 4, 2022

Saks is marking Mental Health Awareness Month with multiple initiatives in May, including the sale of positive affirmation decals, a virtual event on its Saks Live digital platform and a special window installation at the Saks NYC flagship store.

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Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints. There’s none of that on Threads.

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Social Media Customer Beauty and Health Consumer 205

Kissmetrics

JULY 28, 2021

An entity can be a person, business, organization, or event. Knowledge Graph gets information from several different sources across the web, including (among others), reputable websites, Google My Business (GMB) profiles, Wikipedia, and social media. Helps With Reputation Management. Improves User Experience.

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Retail TouchPoints

MAY 25, 2023

According to AP reporting, Target “said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores.” store taking in travelers trapped by a snowstorm in late December 2022.

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Forrester eCommerce

APRIL 21, 2022

In the leadup to the main event on April 22, it’s not unusual for scores of companies big and small and newcomers and household names in every industry to take to social media to highlight their efforts for investing in our planet. The theme for Earth Day 2022 is “Invest In Our Planet.” After all, […].

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Lemonstand

AUGUST 24, 2017

You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. So with this blog post, I’m going to show you how to measure social media ROI for eCommerce businesses.

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lateshipment

JULY 25, 2022

Here comes Delivery Experience Management (DEM) that can help you do just that. What is Delivery Experience Management (DEM)? Delivery Experience Management (DEM) is the process of being proactive in ensuring that your customers receive their orders on time and how they expect.

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Kissmetrics

SEPTEMBER 3, 2021

A virtual job fair is an online event that allows job seekers to network with potential employers. The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Here is what you need to know.

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